Head-to-head · Social Media Analytics Software
Iconosquare vs Minter.io
Iconosquare leads on 2 checks, Minter.io on 0, and 3 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreIconosquare · 9.3/10
- Free planonly Iconosquare
- Free trialboth
Iconosquare scores higher on our rubric for social media analytics software: 9.3 against 8.6 out of 10; our editors rank them #2 and #8.
Iconosquare offers free plan; Minter.io doesn't. Iconosquare leads on supported networks: 7 networks versus 6 networks. On report export formats, Minter.io gives you Custom where Iconosquare offers Pdf.
Iconosquare is the better fit for established teams needing broad analytics and reporting. Minter.io is the better fit for profile-by-profile analytics buyers.
- Iconosquare fits best
Established teams needing broad analytics and reporting
- Minter.io fits best
Profile-by-profile analytics buyers
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Side by side
| Feature | Iconosquare 9.3/10 Visit ↗ | Minter.io 8.6/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 9.3 | 8.6 |
| Ranking | #2 in Social Media Analytics Software | #8 in Social Media Analytics Software |
| Best for | Established teams needing broad analytics and reporting | Profile-by-profile analytics buyers |
| Pricing model | Free plan + paid | Paid |
| Starting price | €15/mo | $9/mo |
| Free plan | ✓ (best) | — |
| Free trial | 14 days | 14 days |
| Free trial length | 14 days | 14 days |
| Deployment | Cloud | Cloud |
| Platforms | Web | Web |
| Integrations | 6 integrations | 5 integrations |
| Features Iconosquare 3/3 · Minter.io 3/3 | ||
| Audience demographics | ✓ | ✓ |
| Campaign reporting | ✓ | ✓ |
| Competitor benchmarking | ✓ | ✓ |
| Specs | ||
| Supported networks | 7 networks (best) | 6 networks |
| Report history | Not checked yet | Not checked yet |
| Report export formats | Custom | |
| Our review | ||
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| Our verdict | Iconosquare is social media analytics and management software for agencies, multi-location brands, small businesses and social media teams. Its core covers reach, engagement, content performance and community demographics across seven… Read the review → |
Minter.io is a web-based social media analytics platform for businesses, marketers, agencies, and influencers. It tracks Instagram, TikTok, Threads, X, Facebook Pages, and LinkedIn Pages, combining audience demographics with post, video,… Read the review → |
Strengths and trade-offs
Iconosquare — where it wins
- Campaign, competitor, hashtag and industry reporting
- Custom dashboards, scheduled reports and PDF/XLS exports
- Scheduling, inbox, approvals and team collaboration workflows
Where it doesn't
- Free plan limits users, posts and analytics history
- Starter and Launch plans support only one user
- Lowest paid price requires annual billing
Minter.io — where it wins
- Audience, content, hashtag, competitor, and paid-post analytics
- Exports, scheduled reports, benchmarks, and branded reporting
- API access plus Slack, Google Sheets, Power BI, and AI integrations
Where it doesn't
- Billing is calculated per connected social profile
- There is no permanent free plan
- Advanced features require Gold or Platinum plans
- Iconosquare9.3/10 · Free plan · 14-day trial
Broad analytics and reporting for established social media teams.
Visit IconosquareFull verdict → - Minter.io8.6/10 · 14-day trial
A profile-based analytics suite with broad reporting and competitive intelligence.
Visit Minter.ioFull verdict →
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All social media analytics software comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update






