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Head-to-head · Social Media Analytics Software

Iconosquare vs Minter.io

  • Updated Oct 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score Iconosquare #2 in Social Media Analytics Software 9.3/10 Free plan · 14-day trial Free planFree trial✓ 3 of 3 features Visit Iconosquare
Minter.io #8 in Social Media Analytics Software 8.6/10 14-day trial Free trial✓ 3 of 3 features Visit Minter.io

Iconosquare leads on 2 checks, Minter.io on 0, and 3 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreIconosquare · 9.3/10
  • Free planonly Iconosquare
  • Free trialboth

Iconosquare scores higher on our rubric for social media analytics software: 9.3 against 8.6 out of 10; our editors rank them #2 and #8.

Iconosquare offers free plan; Minter.io doesn't. Iconosquare leads on supported networks: 7 networks versus 6 networks. On report export formats, Minter.io gives you Custom where Iconosquare offers Pdf.

Iconosquare is the better fit for established teams needing broad analytics and reporting. Minter.io is the better fit for profile-by-profile analytics buyers.

  • Iconosquare fits best

    Established teams needing broad analytics and reporting

  • Minter.io fits best

    Profile-by-profile analytics buyers

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Iconosquare 9.3/10 Visit ↗ Minter.io 8.6/10 Visit ↗
At a glance
Editor score 9.3 8.6
Ranking #2 in Social Media Analytics Software #8 in Social Media Analytics Software
Best for Established teams needing broad analytics and reporting Profile-by-profile analytics buyers
Pricing model Free plan + paid Paid
Starting price €15/mo $9/mo
Free plan ✓ (best) —
Free trial 14 days 14 days
Free trial length 14 days 14 days
Deployment Cloud Cloud
Platforms Web Web
Integrations 6 integrations 5 integrations
Features Iconosquare 3/3 · Minter.io 3/3
Audience demographics ✓ ✓
Campaign reporting ✓ ✓
Competitor benchmarking ✓ ✓
Specs
Supported networks 7 networks (best) 6 networks
Report history Not checked yet Not checked yet
Report export formats Pdf Custom
Our review
Pros
  • Campaign, competitor, hashtag and industry reporting
  • Custom dashboards, scheduled reports and PDF/XLS exports
  • Scheduling, inbox, approvals and team collaboration workflows
  • Audience, content, hashtag, competitor, and paid-post analytics
  • Exports, scheduled reports, benchmarks, and branded reporting
  • API access plus Slack, Google Sheets, Power BI, and AI integrations
Cons
  • Free plan limits users, posts and analytics history
  • Starter and Launch plans support only one user
  • Lowest paid price requires annual billing
  • Billing is calculated per connected social profile
  • There is no permanent free plan
  • Advanced features require Gold or Platinum plans
Our verdict

Iconosquare is social media analytics and management software for agencies, multi-location brands, small businesses and social media teams. Its core covers reach, engagement, content performance and community demographics across seven…

Read the review →

Minter.io is a web-based social media analytics platform for businesses, marketers, agencies, and influencers. It tracks Instagram, TikTok, Threads, X, Facebook Pages, and LinkedIn Pages, combining audience demographics with post, video,…

Read the review →
  1. IconosquareSocial Media Analytics Software 9.3Free plan · 14-day trial
  2. Minter.ioSocial Media Analytics Software 8.614-day trial

Strengths and trade-offs

  • Iconosquare — where it wins

    • Campaign, competitor, hashtag and industry reporting
    • Custom dashboards, scheduled reports and PDF/XLS exports
    • Scheduling, inbox, approvals and team collaboration workflows

    Where it doesn't

    • Free plan limits users, posts and analytics history
    • Starter and Launch plans support only one user
    • Lowest paid price requires annual billing
  • Minter.io — where it wins

    • Audience, content, hashtag, competitor, and paid-post analytics
    • Exports, scheduled reports, benchmarks, and branded reporting
    • API access plus Slack, Google Sheets, Power BI, and AI integrations

    Where it doesn't

    • Billing is calculated per connected social profile
    • There is no permanent free plan
    • Advanced features require Gold or Platinum plans

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update