Benchmark by Brandwatch
Benchmark by Brandwatch: A focused social benchmarking module for cross-network competitor analysis. Ranked #5 of 45 in Competitive Intelligence Software by our editors (8.3/10); pricing: Pricing on request; best for social-media brand benchmarking.
At a glance
- Editor score8.3 / 10
- PricingPricing on request
- Best forSocial-media brand benchmarking
- Free planNo
- Competitor trackingYes
- Founded2007 · London, United Kingdom
- Facts checked23 Sep 2026
Where it wins
- Compares owned and competitor brands across four social networks
- Combines share of voice, sentiment, reach, and engagement analysis
- Adds AI summaries, anomaly detection, exports, reports, and API access
Where it doesn't
- Pricing requires contact with sales
- Available as an add-on within Social Media Management
- Notifications are not immediate crisis alerts
Our verdict on Benchmark by Brandwatch
Benchmark by Brandwatch is a social media benchmarking module within Brandwatch Social Media Management. It is designed for social media managers, content marketers, brands, and agencies that need to compare owned channels with competitor brands. Its web-based dashboards cover Facebook, Instagram, X, and YouTube, with views for Brand Overview, Content Feed, Outliers, and Analysis. The product is especially suited to mid-market and enterprise teams focused on comparative social performance rather than broad market or website intelligence.
Its main strength is the depth of social comparison in one workspace. Teams can examine share of voice, audience size, top posts, video, hashtags, sentiment, reach, impressions, engagement, and customer-service response times. Two years of historical data support trend analysis, while AI-powered summaries and anomaly detection help surface notable changes. Scheduled email reports cover outlier posts and keyword matches, and CSV, PDF, and PowerPoint exports support reporting workflows. Benchmark API access extends the product for teams that need to connect its data to other systems.
Pricing follows a contact-sales model, and Benchmark is an add-on module rather than a separately priced standalone product. Support channels include chat, community, and documentation. The product fits organizations that want structured social benchmarking across several networks, particularly when competitor comparison, historical context, and reporting are central requirements. It is less suitable for teams seeking traffic data, a free entry point, or immediate crisis alerts. Buyers who need social performance analysis with enterprise-oriented reporting and API access should consider it; teams looking for a broader intelligence scope beyond social channels should evaluate alternatives.
Your product? Our editors can test Benchmark by Brandwatch in depth and publish a review, labelled as paid · from $149/mo →
Benchmark by Brandwatch pricing
Benchmark by Brandwatch fact sheet
| Free plan | No |
|---|---|
| Paid from | Not verified |
| Competitor tracking | Yes |
| Change alerts | Yes |
| Web traffic data | No |
| Historical data | Limited |
| Competitor limit | Not verified |
| Data types | social posts, campaigns, hashtags, user interactions, audience size, share of voice, sentiment, reach, impressions, engagement, customer-service response times |
| Deployment | Cloud |
| Platforms | Web |
| Support | Live chat, Community, Docs |
| Built for | Mid-market, Enterprise (editorial estimate) |
| Integrations | 17+ integrations See all → |
| Pricing | Pricing on request (source) |
| Website | brandwatch.com |
| Facts checked | 23 Sep 2026 |
Alternatives to Benchmark by Brandwatch
- CrayonA broad competitive intelligence workspace that turns market signals into sales and revenue actions.8.9
- ContifyA broad intelligence platform for tracking competitors, markets, and changing business signals.8.8
- CB InsightsA broad intelligence platform for enterprise strategy, research, and competitor monitoring.8.7
See all Benchmark by Brandwatch alternatives →
Benchmark by Brandwatch vs the competition
- Benchmark by Brandwatch vs Crayon
- Benchmark by Brandwatch vs Contify
- Benchmark by Brandwatch vs CB Insights
- Benchmark by Brandwatch vs AlphaSense Generative Search
- Benchmark by Brandwatch vs Sensor Tower
- Benchmark by Brandwatch vs Adthena
Compare Benchmark by Brandwatch with any tool side by side →
Also Ranked In
Benchmark by Brandwatch is ranked in 5 of our directories.
Used Benchmark by Brandwatch? Be the first to review it
The editor score above is our own research. What this page doesn't have yet is a reader's view — what you used Benchmark by Brandwatch for, what worked and what didn't. No stars are seeded and no review is paid for; an editor reads every one before it appears.
Write a reviewTwo minutes · verified accounts only · read by an editor before it appears
Featured on iTechGuides
Benchmark by Brandwatch is listed in our Competitive Intelligence Software directory. Add the badge to your site — it links back to this page.
<a href="https://www.itechguides.com/products/benchmark-by-brandwatch/"><img src="https://www.itechguides.com/best/badge/benchmark-by-brandwatch.svg" alt="Featured on iTechGuides" width="230" height="46"></a>
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Last updated · How we research and update