Benchmark by Brandwatch review
A focused social benchmarking module for cross-network competitor analysis.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Benchmark by Brandwatch is a social media benchmarking module within Brandwatch Social Media Management. It is designed for social media managers, content marketers, brands, and agencies that need to compare owned channels with competitor brands. Its web-based dashboards cover Facebook, Instagram, X, and YouTube, with views for Brand Overview, Content Feed, Outliers, and Analysis. The product is especially suited to mid-market and enterprise teams focused on comparative social performance rather than broad market or website intelligence.
Its main strength is the depth of social comparison in one workspace. Teams can examine share of voice, audience size, top posts, video, hashtags, sentiment, reach, impressions, engagement, and customer-service response times. Two years of historical data support trend analysis, while AI-powered summaries and anomaly detection help surface notable changes. Scheduled email reports cover outlier posts and keyword matches, and CSV, PDF, and PowerPoint exports support reporting workflows. Benchmark API access extends the product for teams that need to connect its data to other systems.
Pricing follows a contact-sales model, and Benchmark is an add-on module rather than a separately priced standalone product. Support channels include chat, community, and documentation. The product fits organizations that want structured social benchmarking across several networks, particularly when competitor comparison, historical context, and reporting are central requirements. It is less suitable for teams seeking traffic data, a free entry point, or immediate crisis alerts. Buyers who need social performance analysis with enterprise-oriented reporting and API access should consider it; teams looking for a broader intelligence scope beyond social channels should evaluate alternatives.
Benchmark by Brandwatch pros and cons
- Where it wins
- Compares owned and competitor brands across four social networks
- Combines share of voice, sentiment, reach, and engagement analysis
- Adds AI summaries, anomaly detection, exports, reports, and API access
- Where it doesn't
- Pricing requires contact with sales
- Available as an add-on within Social Media Management
- Notifications are not immediate crisis alerts
Benchmark by Brandwatch fact sheet, pricing and score →
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Last updated · How we research and update