RiTA CRM
RiTA CRM: A property-focused CRM with strong lead workflows and a narrower ecosystem. Ranked #205 of 238 in CRM Software by our editors (3.0/10); pricing: 90-day trial; best for real estate teams managing lead follow-up.
At a glance
- Editor score3.0 / 10
- Pricing90-day trial
- Best forReal estate teams managing lead follow-up
- Free planNo
- Paid from₹449/mo
- Facts checked20 Sep 2026
Where it wins
- Captures leads from Facebook, Instagram, WhatsApp Business, and website widgets
- Links pipelines to inventory, pricing, amenities, and RERA-related fields
- Adds reminders, reporting, AI assistance, and role-based access controls
Where it doesn't
- Web-only platform without a mobile app
- Integrations focus on four lead and messaging channels
- No free plan and higher tiers require annual billing
Our verdict on RiTA CRM
RiTA CRM is a cloud-based CRM for real-estate agents, brokers, builders, agencies, and sales teams. It brings together leads from Facebook, Instagram, WhatsApp Business, and website widgets, then supports assignment, duplicate prevention, pipeline stages, follow-up tasks, site visits, project-linked workflows, team permissions, reporting, and AI assistance. The fit is clearest for property sales teams that need to manage enquiries through site visits, negotiation, booking, agreement, and registration-oriented progress in one workspace.
Pricing is structured around four published tiers, with two plans both named Starter. The INR 449-per-month Starter plan, billed annually, is for solo agents and independent brokers and includes lead and task management, a calendar, a basic dashboard, and email support. The INR 2,000-per-month Starter plan is for small teams and adds unlimited leads and tasks, unlimited projects, and all core features. Professional costs INR 3,600 per month when billed annually and adds advanced reports for growing businesses. Enterprise costs INR 8,000 per month when billed annually and adds API access and SSO alongside advanced reports and core features. A 90-day trial is available without a credit card, while GST is additional.
The standout workflow is its property-specific sales structure. Visual pipeline stages can include required fields and owner accountability, while project-linked records cover inventory, pricing, amenities, and RERA-related fields. Unified inboxes add source tagging and duplicate prevention, and the platform supports follow-up reminders, overdue alerts, and site-visit scheduling. Reporting covers conversion, stage leakage, team performance, and revenue; AI features include summaries, follow-up suggestions, draft messages, lead scoring, and Q&A. RiTA is a strong choice for property teams prioritizing lead follow-up and inventory-aware pipelines. Teams needing a mobile app or a broader integration ecosystem should consider alternatives.
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RiTA CRM pricing
All 3 RiTA CRM plans and prices →
RiTA CRM fact sheet
| Free plan | No |
|---|---|
| Paid from | ₹449/mo |
| Free trial | Yes |
| Visual sales pipeline | Yes |
| Email sync | Not verified |
| Marketing automation | Not verified |
| AI features | Yes |
| Mobile app | No |
| Open source | No |
| Free trial | 90 days · no card needed |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | SSO/SAML |
| Support | Email, Live chat |
| Built for | Solo, Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 4 integrations: Facebook Lead Ads, Instagram Ads, WhatsApp Business, Landing Page Widget See all → |
| Pricing | 90-day trial (source) |
| Website | ritacrm.com |
| Facts checked | 20 Sep 2026 |
RiTA CRM integrations
RiTA CRM lists 4 integrations on its own site.
- Facebook Lead Ads
- Instagram Ads
- WhatsApp Business
- Landing Page Widget
See all RiTA CRM integrations →
Alternatives to RiTA CRM
- HubSpot CRMA capable free CRM with contact, deal, email, AI, mobile, and integration coverage.9.4
- Salesforce Sales CloudA broad CRM for mature sales teams that need forecasting, automation, AI, and extensibility.9.3
- Zoho CRMA broad CRM with a free plan, automation, AI, analytics, mobile apps, and APIs.9.2
See all RiTA CRM alternatives →
Also Ranked In
RiTA CRM is ranked in 2 of our directories.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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