RiTA CRM review
A property-focused CRM with strong lead workflows and a narrower ecosystem.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
RiTA CRM is a cloud-based CRM for real-estate agents, brokers, builders, agencies, and sales teams. It brings together leads from Facebook, Instagram, WhatsApp Business, and website widgets, then supports assignment, duplicate prevention, pipeline stages, follow-up tasks, site visits, project-linked workflows, team permissions, reporting, and AI assistance. The fit is clearest for property sales teams that need to manage enquiries through site visits, negotiation, booking, agreement, and registration-oriented progress in one workspace.
Pricing is structured around four published tiers, with two plans both named Starter. The INR 449-per-month Starter plan, billed annually, is for solo agents and independent brokers and includes lead and task management, a calendar, a basic dashboard, and email support. The INR 2,000-per-month Starter plan is for small teams and adds unlimited leads and tasks, unlimited projects, and all core features. Professional costs INR 3,600 per month when billed annually and adds advanced reports for growing businesses. Enterprise costs INR 8,000 per month when billed annually and adds API access and SSO alongside advanced reports and core features. A 90-day trial is available without a credit card, while GST is additional.
The standout workflow is its property-specific sales structure. Visual pipeline stages can include required fields and owner accountability, while project-linked records cover inventory, pricing, amenities, and RERA-related fields. Unified inboxes add source tagging and duplicate prevention, and the platform supports follow-up reminders, overdue alerts, and site-visit scheduling. Reporting covers conversion, stage leakage, team performance, and revenue; AI features include summaries, follow-up suggestions, draft messages, lead scoring, and Q&A. RiTA is a strong choice for property teams prioritizing lead follow-up and inventory-aware pipelines. Teams needing a mobile app or a broader integration ecosystem should consider alternatives.
RiTA CRM pros and cons
- Where it wins
- Captures leads from Facebook, Instagram, WhatsApp Business, and website widgets
- Links pipelines to inventory, pricing, amenities, and RERA-related fields
- Adds reminders, reporting, AI assistance, and role-based access controls
- Where it doesn't
- Web-only platform without a mobile app
- Integrations focus on four lead and messaging channels
- No free plan and higher tiers require annual billing
RiTA CRM fact sheet, pricing and score →
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