Best Propensity Alternatives in 2026
The top Propensity alternatives are Abmatic AI, Foundry ABM and Folloze: 15 Account-Based marketing software our editors would look at instead of Propensity, in our ranking order.
Propensity: A broad multichannel ABM platform with strong intent, activation, and revenue attribution. Where it falls short: starts at $2,000 per month with no free plan.
Switching from Propensity? For most account-based marketing software buyers the best Propensity alternative is Abmatic AI, built for full-funnel ABM teams needing AI automation. On a budget, Factors.ai starts at $199/mo, against $2,000/mo for Propensity.
Why People Look for a Propensity Alternative
- Starts at $2,000 per month with no free plan
- Advanced advertising channels require higher-priced tiers
- Broad functionality may exceed the needs of narrow ABM programs
- No free plan — 1 of the alternatives below has it
- Paid from $2,000/mo — Factors.ai is $199/mo
Quick Picks by What You Need
- Best overallAbmatic AI9.4
Full-funnel ABM teams needing AI automation
Visit Abmatic AI - Lowest priceFactors.ai8.6
Paid plans from $199/mo
Visit Factors.ai - Best free optionAbmatic AI9.4
Has a free plan (Propensity has none)
Visit Abmatic AI
All 15 Propensity Alternatives, Ranked
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
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Best forFull-funnel ABM teams needing AI automation
- Better than Propensity:
- Free plan
- Editor score 9.4 vs 8.8
Full-funnel ABM automation with broad channel coverage, but a high annual starting price.
- Buying-group support
- Account personalization
- Intent data
9.4/10★★★★★Visit Abmatic AI -
Best forEnterprise ABM and sales orchestration
- Better than Propensity:
- Editor score 9.2 vs 8.8
A broad ABM suite for coordinating intent, campaigns, personalization, and sales activation.
- Buying-group support
- Account personalization
- Intent data
9.2/10★★★★★Visit Foundry ABM -
Best forPersonalized ABM experiences across channels
- Better than Propensity:
- Editor score 9.1 vs 8.8
A no-code ABM platform for personalized experiences, activation, and pipeline reporting.
- Buying-group support
- Account personalization
- Intent data
9.1/10★★★★★Visit Folloze -
Best forRevenue-focused buying-group ABM
- Better than Propensity:
- Editor score 8.9 vs 8.8
A revenue-focused ABM platform linking named-buyer engagement to pipeline and revenue.
- Buying-group support
- Account personalization
- Intent data
8.9/10★★★★☆Visit Influ2 -
Best forTeams starting with visitor-led ABM
A broad visitor-led ABM platform with a useful free entry point and high paid tiers.
8.7/10★★★★☆Visit Warmly -
Best forLean teams needing affordable account intelligence
- Better than Propensity:
- Paid from: $199/mo vs $2,000/mo
Affordable account intelligence with visitor identification, intent signals, scoring, and CRM workflows.
8.6/10★★★★☆Visit Factors.ai -
Best forManufacturing and buying-committee ABM
A broad ABM platform for complex B2B campaigns, intent data, and revenue analysis.
- Buying-group support
- Account personalization
- Intent data
8.5/10★★★★☆Visit Jabmo -
Best forLarge-scale account and buyer data discovery
A data-rich ABM platform for finding, scoring, and exporting high-value buyers.
- Intent data
8.4/10★★★★☆Visit 6sense -
Best forEnterprise B2B contact and intent intelligence
A broad intelligence platform for identifying accounts, contacts, intent, and buying groups.
- Intent data
8.3/10★★★★☆Visit Demandbase -
Best forAdvanced multichannel ABM advertising optimization
A strong fit for advanced, multichannel ABM advertising optimization.
8.2/10★★★★☆Visit Metadata -
Best forEnterprise account-based advertising programs
A feature-rich ABM platform for enterprise teams with a high annual entry price.
- Account personalization
- Intent data
8.1/10★★★★☆Visit N.Rich -
Best forTeams prioritizing LinkedIn and microsites
- Better than Propensity:
- Paid from: $599/mo vs $2,000/mo
A broad ABM platform for teams connecting account signals to personalized activation.
- Buying-group support
- Account personalization
- Intent data
8.0/10★★★★☆Visit Userled -
Best forLarge enterprises wanting established ABX
A broad ABX platform combining D&B data, AI scoring, activation, personalization, and measurement.
- Buying-group support
- Account personalization
- Intent data
7.9/10★★★★☆Visit D&B Rev.Up ABX -
Best forAI-assisted account research and outreach
AI-assisted account research and outreach across email, ads, landing pages, and CRM workflows.
- Account personalization
- Intent data
7.8/10★★★★☆Visit Tofu -
Best forSales-led account targeting and penetration
A sales-led ABM workspace spanning account selection, outreach, and penetration tracking.
- Buying-group support
- Account personalization
- Intent data
7.7/10★★★★☆Visit Harpoon
Propensity Alternatives: Common Questions
What is the best alternative to Propensity?
Abmatic AI: #1 in our Account-Based Marketing Software ranking, with an editor score of 9.4 out of 10. Full-funnel ABM automation with broad channel coverage, but a high annual starting price.
Is there a free alternative to Propensity?
Yes. Abmatic AI has a free plan or a free tier.
What is the cheapest paid alternative to Propensity?
Of the alternatives here that publish a price, Factors.ai starts lowest, at $199/mo.
Why do people look for Propensity alternatives?
Starts at $2,000 per month with no free plan; Advanced advertising channels require higher-priced tiers; Broad functionality may exceed the needs of narrow ABM programs.
How do I switch from Propensity?
Export your data from Propensity (most tools have an export in their settings). Sign up for the alternative; start on its free plan or trial if it has one. Import your export and set up the integrations your team relies on. Run both side by side for a short while, then cancel Propensity.
How to Switch from Propensity
- Export your data from Propensity (most tools have an export in their settings).
- Sign up for the alternative; start on its free plan or trial if it has one.
- Import your export and set up the integrations your team relies on.
- Run both side by side for a short while, then cancel Propensity.
Propensity vs Each Alternative
| # | Tool | Free plan | Paid from | Intent data | Account selection | Campaign channels | Account personalization | Buying-group support | Account reporting | Score |
|---|---|---|---|---|---|---|---|---|---|---|
| 5 | Propensity | No | $2,000/mo | Yes | Firmographic filters; intent signals; CRM imports; CSV uploads; ICP Builder; retargeting | Social; Propensity Display Network; native; direct mail; marketing email; contextual ads; geofencing; LinkedIn; Facebook; Google; YouTube; TikTok; Reddit | Yes | Yes | Revenue | 8.8 |
| 1 | Abmatic AI | Yes | $3,000/mo | Yes | Firmographic, technographic, intent, and CRM filters | Web, email, LinkedIn, display, Meta, OpenAI, and ad retargeting | Yes | Yes | Revenue | 9.4 |
| 2 | Foundry ABM | No | Yes | ICP and firmographic criteria; target account lists; intent signals; AI/predictive scoring; territories; lead-to-account matching | display advertising; LinkedIn/social advertising; website personalization; CRM actions; sales activation; 1:1 Smart Pages | Yes | Yes | Pipeline | 9.2 | |
| 3 | Folloze | Yes | Account, industry, role, buying stage, first-party behavioral signals, 6sense, Demandbase | Web, email, ads, LinkedIn, events, ABM, sales outreach | Yes | Yes | Pipeline | 9.1 | ||
| 4 | Influ2 | Yes | CRM data, sales activity, pipeline stages, ICP matching, and target-contact selection | Display advertising, social media advertising, CRM, marketing automation, sales engagement, Slack, and Microsoft Teams | Yes | Yes | Revenue | 8.9 | ||
| 5 | Warmly | $10,000/yr | 8.7 | |||||||
| 6 | Factors.ai | No | $199/mo | 8.6 | ||||||
| 7 | Jabmo ABM | Yes | ICP scoring and fit grades; purchase-intent signals; account and contact data; lookalike audiences; demographic, firmographic, technographic and intent filters | Programmatic, LinkedIn, display, email, social, telemarketing | Yes | Yes | Revenue | 8.5 | ||
| 8 | 6sense | No | Yes | 8.4 | ||||||
| 9 | Demandbase | Yes | 8.3 | |||||||
| 10 | Metadata | 8.2 | ||||||||
| 11 | N.Rich | No | $34,830/yr | Yes | Firmographic data; technographic data; first-party intent; third-party intent; CRM data; Dynamic ICP | Display advertising; video advertising; native article advertising; LinkedIn Ads; content syndication | Yes | Revenue | 8.1 | |
| 12 | Userled | No | $599/mo | Yes | Named account lists, CRM audiences, firmographic and intent data, 6sense and Demandbase segments | LinkedIn ads, microsites, web, email, CRM, and events | Yes | Yes | Pipeline | 8.0 |
| 13 | D&B Rev.Up ABX | Yes | AI-based scoring; ideal customer profile; industry; company size; location; fit; intent; risk | web; display ads; social media; email; sales plays | Yes | Yes | Engagement | 7.9 | ||
| 14 | Tofu | No | Yes | CRM target-account lists; firmographics; technographics; intent signals; hiring signals; deal stage; seller notes; asset downloads; page visits; product usage; closed-lost reasons; form fills | email; landing pages; LinkedIn ads; display ads | Yes | Pipeline | 7.8 | ||
| 15 | Harpoon | Yes | ICP fit, company filters, persona filters, domain search, account scoring | email, LinkedIn, calls, LinkedIn Ads | Yes | Yes | Engagement | 7.7 |
Head-to-Head
- Propensity vs Abmatic AI
- Propensity vs Foundry ABM
- Propensity vs Folloze
- Propensity vs Influ2
- Propensity vs Warmly
- Propensity vs Factors.ai
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update