Foundry ABM vs Propensity

Foundry ABM9.2Visit Propensity8.8Visit

Higher score Foundry ABM #2 in Account-Based Marketing Software 9.2/10 Pricing on request ✓ 3 of 3 features Visit Foundry ABM

vs

Propensity #5 in Account-Based Marketing Software 8.8/10 Paid ✓ 3 of 3 features Visit Propensity

• Foundry ABM fits best

  Enterprise ABM and sales orchestration

• Propensity fits best

  Multichannel ABM with revenue attribution

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Side by side

Feature	Foundry ABM 9.2/10 Visit ↗	Propensity 8.8/10 Visit ↗
At a glance
Editor score	9.2	8.8
Ranking	#2 in Account-Based Marketing Software	#5 in Account-Based Marketing Software
Best for	Enterprise ABM and sales orchestration	Multichannel ABM with revenue attribution
Pricing model	Paid	Paid
Starting price	—	$2,000/mo
Free plan	—	—
Free trial	—	—
Deployment	Cloud	Cloud
Platforms	Web	Web
Support	Email, Phone	Email, Live chat, Tickets, Docs
Compliance	SSO/SAML	SOC 2, ISO 27001, GDPR
Integrations	20 integrations	15 integrations
Built for	Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features Foundry ABM 3/3 · Propensity 3/3
Intent data	✓	✓
Account personalization	✓	✓
Buying-group support	✓	✓
Specs
Account selection	ICP and firmographic criteria; target account lists; intent signals; AI/predictive scoring; territories; lead-to-account matching	Firmographic filters; intent signals; CRM imports; CSV uploads; ICP Builder; retargeting
Campaign channels	display advertising; LinkedIn/social advertising; website personalization; CRM actions; sales activation; 1:1 Smart Pages	Social; Propensity Display Network; native; direct mail; marketing email; contextual ads; geofencing; LinkedIn; Facebook; Google; YouTube; TikTok; Reddit
Account reporting	Pipeline	Revenue
Our review
Pros	Predictive intent and AI scoring prioritize in-market accounts. Cross-channel orchestration spans advertising, web, CRM, and sales workflows. Integrates with major CRM, marketing, analytics, advertising, and sales platforms.	Builds account audiences with firmographic, intent, and ICP criteria Runs campaigns across ads, email, direct mail, and contextual channels Connects engagement data to Salesforce and HubSpot for CRM attribution
Cons	Pricing requires contact with sales rather than published amounts. There is no free plan for evaluating the platform. Advanced controls such as sandboxes and open API are limited to Enterprise.	Starts at $2,000 per month with no free plan Advanced advertising channels require higher-priced tiers Broad functionality may exceed the needs of narrow ABM programs
Our verdict	Foundry ABM is an account-based orchestration platform for B2B sales and marketing teams. It is designed for organizations that need to identify in-market accounts, prioritize them with predictive and proprietary intent data, coordinate… Read the review →	Propensity is a web-based account-based marketing platform for B2B growth, marketing, sales, and revenue teams. It combines account audience building, intent data, buying circles, website visitor identification, enrichment, campaign… Read the review →

Strengths and trade-offs

• Foundry ABM — where it wins

  • Predictive intent and AI scoring prioritize in-market accounts.
  • Cross-channel orchestration spans advertising, web, CRM, and sales workflows.
  • Integrates with major CRM, marketing, analytics, advertising, and sales platforms.

  Where it doesn't

  • Pricing requires contact with sales rather than published amounts.
  • There is no free plan for evaluating the platform.
  • Advanced controls such as sandboxes and open API are limited to Enterprise.

• Propensity — where it wins

  • Builds account audiences with firmographic, intent, and ICP criteria
  • Runs campaigns across ads, email, direct mail, and contextual channels
  • Connects engagement data to Salesforce and HubSpot for CRM attribution

  Where it doesn't

  • Starts at $2,000 per month with no free plan
  • Advanced advertising channels require higher-priced tiers
  • Broad functionality may exceed the needs of narrow ABM programs

• Foundry ABM9.2/10 · Pricing on request

  A broad ABM suite for coordinating intent, campaigns, personalization, and sales activation.

  Visit Foundry ABMFull verdict →
• Propensity8.8/10 · Paid

  A broad multichannel ABM platform with strong intent, activation, and revenue attribution.

  Visit PropensityFull verdict →