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Head-to-head · Account-Based Marketing Software

Foundry ABM vs Factors.ai

  • Updated Oct 2026
  • Both researched from official sources
  • 4 checks side by side
Higher score Foundry ABM #2 in Account-Based Marketing Software 9.2/10 Pricing on request ✓ 3 of 3 features Visit Foundry ABM
Factors.ai #7 in Account-Based Marketing Software 8.6/10 14-day trial Free trial✓ 0 of 3 features Visit Factors.ai

Foundry ABM leads on 0 checks, Factors.ai on 0, and 4 are even. Who comes out ahead on the 4 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreFoundry ABM · 9.2/10
  • Free trialonly Factors.ai
  • Most featuresFoundry ABM · 3 of 3

Foundry ABM scores higher on our rubric for account-based marketing software: 9.2 against 8.6 out of 10; our editors rank them #2 and #7.

Foundry ABM is the better fit for enterprise ABM and sales orchestration. Factors.ai is the better fit for lean teams needing affordable account intelligence.

  • Foundry ABM fits best

    Enterprise ABM and sales orchestration

  • Factors.ai fits best

    Lean teams needing affordable account intelligence

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Foundry ABM 9.2/10 Visit ↗ Factors.ai 8.6/10 Visit ↗
At a glance
Editor score 9.2 8.6
Ranking #2 in Account-Based Marketing Software #7 in Account-Based Marketing Software
Best for Enterprise ABM and sales orchestration Lean teams needing affordable account intelligence
Pricing model Paid Paid
Starting price — $199/mo
Free plan — —
Free trial — 14 days
Deployment Cloud Cloud
Platforms Web Web
Support Email, Phone Email, Docs, Tickets, Live chat
Compliance SSO/SAML SOC 2, ISO 27001, GDPR
Integrations 20 integrations 17 integrations
Built for Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Foundry ABM 3/3 · Factors.ai 0/3
Intent data ✓ (best) Not checked yet
Account personalization ✓ (best) Not checked yet
Buying-group support ✓ (best) Not checked yet
Specs
Account selection ICP and firmographic criteria; target account lists; intent signals; AI/predictive scoring; territories; lead-to-account matching Not checked yet
Campaign channels display advertising; LinkedIn/social advertising; website personalization; CRM actions; sales activation; 1:1 Smart Pages Not checked yet
Account reporting Pipeline Not checked yet
Our review
Pros
  • Predictive intent and AI scoring prioritize in-market accounts.
  • Cross-channel orchestration spans advertising, web, CRM, and sales workflows.
  • Integrates with major CRM, marketing, analytics, advertising, and sales platforms.
  • Identifies companies from anonymous website traffic
  • Combines intent signals, scoring, alerts, and workflows
  • Syncs account data with major CRMs and ad platforms
Cons
  • Pricing requires contact with sales rather than published amounts.
  • There is no free plan for evaluating the platform.
  • Advanced controls such as sandboxes and open API are limited to Enterprise.
  • No free plan beyond the 14-day trial
  • Higher tiers typically use annual contracts
  • Coverage is narrower than broader full-funnel platforms
Our verdict

Foundry ABM is an account-based orchestration platform for B2B sales and marketing teams. It is designed for organizations that need to identify in-market accounts, prioritize them with predictive and proprietary intent data, coordinate…

Read the review →

Factors.ai is a B2B account-intelligence and demand-generation platform for marketing and sales teams. It identifies companies visiting a website, organizes firmographic and behavioral account data, and connects engagement and intent…

Read the review →
  1. Foundry ABMAccount-Based Marketing Software 9.2Pricing on request
  2. Factors.aiAccount-Based Marketing Software 8.614-day trial

Strengths and trade-offs

  • Foundry ABM — where it wins

    • Predictive intent and AI scoring prioritize in-market accounts.
    • Cross-channel orchestration spans advertising, web, CRM, and sales workflows.
    • Integrates with major CRM, marketing, analytics, advertising, and sales platforms.

    Where it doesn't

    • Pricing requires contact with sales rather than published amounts.
    • There is no free plan for evaluating the platform.
    • Advanced controls such as sandboxes and open API are limited to Enterprise.

  • Factors.ai — where it wins

    • Identifies companies from anonymous website traffic
    • Combines intent signals, scoring, alerts, and workflows
    • Syncs account data with major CRMs and ad platforms

    Where it doesn't

    • No free plan beyond the 14-day trial
    • Higher tiers typically use annual contracts
    • Coverage is narrower than broader full-funnel platforms
  • Foundry ABM9.2/10 · Pricing on request

    A broad ABM suite for coordinating intent, campaigns, personalization, and sales activation.

    Visit Foundry ABMFull verdict →
  • Factors.ai8.6/10 · 14-day trial

    Affordable account intelligence with visitor identification, intent signals, scoring, and CRM workflows.

    Visit Factors.aiFull verdict →

More comparisons

All Account-Based marketing software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update