The Best Account-Based Marketing Software in 2026
We researched account-based marketing software from official websites, including pricing pages, plan tables, and product documentation. Products are ranked on their core job: identifying target accounts, coordinating personalized campaigns, and measuring engagement, alongside value for money and verified features.
Our top picks
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Top ranked
Abmatic AI#1 of 299.4/10Full-funnel ABM automation with broad channel coverage, but a high annual starting price.
Free plan · 14-day trial
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Runner-up
Foundry ABM#2 of 299.2/10A broad ABM suite for coordinating intent, campaigns, personalization, and sales activation.
Pricing on request
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Lowest paid price in the top 10
Factors.ai#7 of 298.6/10Affordable account intelligence with visitor identification, intent signals, scoring, and CRM workflows.
14-day trial
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
The full ranking 29 tools, best first
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Best forFull-funnel ABM teams needing AI automation
Full-funnel ABM automation with broad channel coverage, but a high annual starting price.
- Buying-group support
- Account personalization
- Intent data
Free plan · 14-day trial Our Abmatic AI verdict → Visit Abmatic AIFor vendors Sponsor this spot · #1 · $149/mo →9.4/10★★★★★Visit Abmatic AI -
Best forEnterprise ABM and sales orchestration
A broad ABM suite for coordinating intent, campaigns, personalization, and sales activation.
- Buying-group support
- Account personalization
- Intent data
9.2/10★★★★★Visit Foundry ABM -
Best forPersonalized ABM experiences across channels
A no-code ABM platform for personalized experiences, activation, and pipeline reporting.
- Buying-group support
- Account personalization
- Intent data
9.1/10★★★★★Visit Folloze -
Best forRevenue-focused buying-group ABM
A revenue-focused ABM platform linking named-buyer engagement to pipeline and revenue.
- Buying-group support
- Account personalization
- Intent data
8.9/10★★★★☆Visit Influ2 -
Best forMultichannel ABM with revenue attribution
A broad multichannel ABM platform with strong intent, activation, and revenue attribution.
- Buying-group support
- Account personalization
- Intent data
8.8/10★★★★☆Visit Propensity -
Best forTeams starting with visitor-led ABM
A broad visitor-led ABM platform with a useful free entry point and high paid tiers.
8.7/10★★★★☆Visit Warmly -
Best forLean teams needing affordable account intelligence
Affordable account intelligence with visitor identification, intent signals, scoring, and CRM workflows.
8.6/10★★★★☆Visit Factors.ai -
Best forManufacturing and buying-committee ABM
A broad ABM platform for complex B2B campaigns, intent data, and revenue analysis.
- Buying-group support
- Account personalization
- Intent data
8.5/10★★★★☆Visit Jabmo -
Best forLarge-scale account and buyer data discovery
A data-rich ABM platform for finding, scoring, and exporting high-value buyers.
- Intent data
8.4/10★★★★☆Visit 6sense -
Best forEnterprise B2B contact and intent intelligence
A broad intelligence platform for identifying accounts, contacts, intent, and buying groups.
- Intent data
8.3/10★★★★☆Visit Demandbase -
Best forAdvanced multichannel ABM advertising optimization
A strong fit for advanced, multichannel ABM advertising optimization.
8.2/10★★★★☆Visit Metadata -
Best forEnterprise account-based advertising programs
A feature-rich ABM platform for enterprise teams with a high annual entry price.
- Account personalization
- Intent data
8.1/10★★★★☆Visit N.Rich -
Best forTeams prioritizing LinkedIn and microsites
A broad ABM platform for teams connecting account signals to personalized activation.
- Buying-group support
- Account personalization
- Intent data
8.0/10★★★★☆Visit Userled -
Best forLarge enterprises wanting established ABX
A broad ABX platform combining D&B data, AI scoring, activation, personalization, and measurement.
- Buying-group support
- Account personalization
- Intent data
7.9/10★★★★☆Visit D&B Rev.Up ABX -
Best forAI-assisted account research and outreach
AI-assisted account research and outreach across email, ads, landing pages, and CRM workflows.
- Account personalization
- Intent data
7.8/10★★★★☆Visit Tofu -
Best forSales-led account targeting and penetration
A sales-led ABM workspace spanning account selection, outreach, and penetration tracking.
- Buying-group support
- Account personalization
- Intent data
7.7/10★★★★☆Visit Harpoon -
Best forSmall teams wanting low-cost visitor-led ABM
A low-cost way to turn anonymous website traffic into account-focused marketing signals.
- Buying-group support
- Account personalization
- Intent data
7.6/10★★★★☆Visit Ploy -
Best forTeams monitoring visitors and buying signals
A focused signals hub for teams turning visitor and buying activity into qualified leads.
7.5/10★★★★☆Visit Kwanzoo -
Best forCross-network advertising with ABM audiences
A broad advertising platform for building and measuring ABM audiences across networks.
7.2/10★★★★☆Visit AdRoll -
Best forFree AI-assisted pipeline and prospect workflows
A broad AI-assisted GTM workspace with a useful free tier and credit-based limits.
7.1/10★★★★☆Visit FlashGTM -
Best forBudget-conscious teams wanting broad ABM workflows
Broad ABM workflows with intent, automation, sales engagement and revenue reporting.
- Buying-group support
- Account personalization
- Intent data
6.9/10★★★☆☆Visit Zymplify -
Best forLow-cost personalized ABM microsites
A low-cost entry point for personalized ABM microsites and content experiences.
- Buying-group support
- Account personalization
- Intent data
6.7/10★★★☆☆Visit Hushly -
Best forPersonalized ABM content and landing pages
A focused choice for personalized ABM content, landing pages, and revenue analytics.
- Buying-group support
- Account personalization
- Intent data
5.8/10★★★☆☆Visit Turtl -
Best forABM attribution and revenue measurement
A deep attribution and revenue measurement platform for complex B2B go-to-market data.
5.5/10★★★☆☆Visit CaliberMind -
Best forData-centric ABM operations and enrichment
A data-centric ABM platform for enrichment, scoring, routing, and account intelligence.
5.4/10★★★☆☆Visit Leadspace -
Best forLow-cost personalized account sales experiences
A low-cost way to create personalized ABM sales experiences, with limited campaign-management depth.
- Account personalization
5.4/10★★★☆☆Visit Mutiny -
Best forResearch-intent-led ABM and sales activation
A research-intent-led ABM platform for prioritizing accounts, prospects, and buying groups.
- Buying-group support
- Account personalization
- Intent data
5.3/10★★★☆☆Visit TechTarget -
Best forContent-led account engagement programs
A content-led platform for building account engagement experiences and measuring engagement.
5.2/10★★★☆☆Visit Uberflip -
Best forAffordable visitor identification and outreach
A focused ABM tool for visitor identification, enrichment, and outbound sequences.
5.0/10★★☆☆☆Visit Albacross
No tools match those filters.
Compare at a glance
| # | Tool | Free plan | Paid from | Intent data | Account selection | Campaign channels | Account personalization | Account reporting | Score |
|---|---|---|---|---|---|---|---|---|---|
| 1 | Abmatic AI | Yes | $3,000/mo | Yes | Firmographic, technographic, intent, and CRM filters | Web, email, LinkedIn, display, Meta, OpenAI, and ad retargeting | Yes | Revenue | 9.4 |
| 2 | Foundry ABM | No | Yes | ICP and firmographic criteria; target account lists; intent signals; AI/predictive scoring; territories; lead-to-account matching | display advertising; LinkedIn/social advertising; website personalization; CRM actions; sales activation; 1:1 Smart Pages | Yes | Pipeline | 9.2 | |
| 3 | Folloze | Yes | Account, industry, role, buying stage, first-party behavioral signals, 6sense, Demandbase | Web, email, ads, LinkedIn, events, ABM, sales outreach | Yes | Pipeline | 9.1 | ||
| 4 | Influ2 | Yes | CRM data, sales activity, pipeline stages, ICP matching, and target-contact selection | Display advertising, social media advertising, CRM, marketing automation, sales engagement, Slack, and Microsoft Teams | Yes | Revenue | 8.9 | ||
| 5 | Propensity | No | $2,000/mo | Yes | Firmographic filters; intent signals; CRM imports; CSV uploads; ICP Builder; retargeting | Social; Propensity Display Network; native; direct mail; marketing email; contextual ads; geofencing; LinkedIn; Facebook; Google; YouTube; TikTok; Reddit | Yes | Revenue | 8.8 |
| 6 | Warmly | $10,000/yr | 8.7 | ||||||
| 7 | Factors.ai | No | $199/mo | 8.6 | |||||
| 8 | Jabmo ABM | Yes | ICP scoring and fit grades; purchase-intent signals; account and contact data; lookalike audiences; demographic, firmographic, technographic and intent filters | Programmatic, LinkedIn, display, email, social, telemarketing | Yes | Revenue | 8.5 | ||
| 9 | 6sense | No | Yes | 8.4 | |||||
| 10 | Demandbase | Yes | 8.3 | ||||||
| 11 | Metadata | 8.2 | |||||||
| 12 | N.Rich | No | $34,830/yr | Yes | Firmographic data; technographic data; first-party intent; third-party intent; CRM data; Dynamic ICP | Display advertising; video advertising; native article advertising; LinkedIn Ads; content syndication | Yes | Revenue | 8.1 |
| 13 | Userled | No | $599/mo | Yes | Named account lists, CRM audiences, firmographic and intent data, 6sense and Demandbase segments | LinkedIn ads, microsites, web, email, CRM, and events | Yes | Pipeline | 8.0 |
| 14 | D&B Rev.Up ABX | Yes | AI-based scoring; ideal customer profile; industry; company size; location; fit; intent; risk | web; display ads; social media; email; sales plays | Yes | Engagement | 7.9 | ||
| 15 | Tofu | No | Yes | CRM target-account lists; firmographics; technographics; intent signals; hiring signals; deal stage; seller notes; asset downloads; page visits; product usage; closed-lost reasons; form fills | email; landing pages; LinkedIn ads; display ads | Yes | Pipeline | 7.8 | |
| 16 | Harpoon | Yes | ICP fit, company filters, persona filters, domain search, account scoring | email, LinkedIn, calls, LinkedIn Ads | Yes | Engagement | 7.7 | ||
| 17 | Ploy | Yes | $50/mo | Yes | Target-account lists from CRM; named-account visitor identification; firmographic, industry, headcount, funding-stage, and likely-contact data | Personalized landing pages and microsites; website intent scoring; Attio and HubSpot CRM sync; Slack alerts | Yes | Engagement | 7.6 |
| 18 | Kwanzoo Signals Hub | No | $250/mo | 7.5 | |||||
| 19 | AdRoll | No | 7.2 | ||||||
| 20 | FlashGTM | Yes | 7.1 | ||||||
| 21 | Zymplify | £200/mo | Yes | Research Quadrant; intent spikes; contact search; lookalike audiences; ICP, role and firmographic filters | email; social; blog; PPC; LinkedIn audiences; sales cadences; automated workflows | Yes | Revenue | 6.9 | |
| 22 | Hushly | Yes | $99/mo | Yes | firmographic, technographic, behavioral, intent, Salesforce insights, public and private account intelligence | websites, campaign landing pages, account microsites, content hubs, embed streams | Yes | Engagement | 6.7 |
| 23 | Turtl | No | Yes | CRM/MAP target-account lists; Account Reveal; firmographic, behavioral, persona, buyer-stage, and intent data | Interactive Docs; landing pages; PDF publishing; gated forms; CRM/MAP workflows; advertising and promotion | Yes | Revenue | 5.8 | |
| 24 | CaliberMind | 5.5 | |||||||
| 25 | Leadspace | 5.4 | |||||||
| 26 | Mutiny | Yes | $50/mo | Yes | 5.4 | ||||
| 27 | TechTarget Priority Engine | Yes | Account research activity, numerical score, trend, status, firmographics, topic interests, ABM lists, and target-account prioritization | Account-based email, programmatic advertising, social advertising, CRM workflows, and sales-engagement cadences | Yes | Revenue | 5.3 | ||
| 28 | Uberflip | 5.2 | |||||||
| 29 | Albacross | No | €59/mo | 5.0 |
Head-to-head All 28 comparisons →
- Abmatic AI vs Foundry ABM
- Abmatic AI vs Folloze
- Abmatic AI vs Influ2
- Abmatic AI vs Propensity
- Abmatic AI vs Warmly
- Abmatic AI vs Factors.ai
- Abmatic AI vs Jabmo ABM
- Foundry ABM vs Folloze
- Foundry ABM vs Influ2
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How we rank Account-Based marketing software
Every tool on this page was researched by iTechGuides Editors from its official website — pricing pages, plan tables and product documentation. We rank on how well each one does this category's core job, what the free or entry plan includes, and where it falls short. Where we have enough verified facts, the score out of 10 is a rubric — job fit, value and how much we could verify — shown with its breakdown on every tool's page; a tool we have not verified enough to score yet shows its rank without a number. Scores are re-checked when a product changes its plans. Read the full editorial policy, or submit a tool we missed.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update