Suggestions appear as you type. Use the up and down arrows to choose one and Enter to open it.

This page's audience real numbers from our own analytics — open to see them
–Visitors
–Page views
–Clicks to vendors
–Time on page
–Reading now
Clicks to vendors, by tool
  • –
Top countries
  • –
Devices
  • –

– · counted by iTechGuides's own first-party analytics, bots removed, every figure rounded down · how we count

Ploy

Freemium#13 of 29 in Account-Based Marketing SoftwareWebsite Visitor Identification Software

Ploy: A low-cost way to turn anonymous website traffic into account-focused marketing signals. Ranked #13 of 29 in Account-Based Marketing Software by our editors (6.4/10); pricing: Free plan · paid from $50/mo; best for small teams wanting low-cost visitor-led ABM.

6.4/10Editor score
Visit Ploy
Ploy6.4 Visit Ploy

At a glance

  • Editor score
    6.4 / 10
  • Pricing
    Free plan · paid from $50/mo
  • Best for
    Small teams wanting low-cost visitor-led ABM
  • Free plan
    Yes
  • Paid from
    $50/mo
  • Intent data
    Yes
  • Facts checked
    20 Sep 2026
Ploy screenshot

  • Where it wins

    • Free plan with visitor data, integrations, and collaborator support
    • Identifies visiting companies and scores intent from website behavior
    • Personalized landing pages plus CRM sync and Slack alerts

  • Where it doesn't

    • Campaign and reporting scope is narrower than larger ABM platforms
    • Advanced Salesforce and onboarding capabilities require Enterprise
    • Paid plans are billed monthly, with Enterprise pricing customized

Our verdict on Ploy

Ploy is an AI-powered marketing platform for founders, agencies, and sales-led marketing teams. Its account-based marketing features connect anonymous website visits to named companies, likely contacts, and firmographic details such as industry, headcount, and funding stage. Teams can score intent from page paths, dwell time, scroll depth, and repeat visits, then create personalized landing pages for accounts, industries, and deal stages. The platform also includes website analytics, visitor insights, hosting, SEO tools, and AI-assisted website and marketing-page generation.

Pricing is structured around monthly plans. The Free plan includes custom domains, Google Workspace integrations, enriched traffic data, collaborators, GitHub sync, and ad integrations. Starter costs $50 per month and lists the same highlights, while Pro costs $300 per month and includes Google integrations alongside enriched traffic data, GitHub sync, ad integrations, and related capabilities. Enterprise adds custom credit volume, Salesforce CRM integration, white-glove onboarding, done-for-you Ploybook setup, and SOC 2 Type II. This makes Ploy accessible for smaller teams, while more advanced requirements move into the custom Enterprise tier.

Ploy fits teams that want website activity to guide account selection and follow-up without adopting a broad, campaign-heavy ABM system. Attio and HubSpot synchronization, Slack alerts, Google Analytics 4, Google Search Console, Figma, Notion, Semrush, and advertising integrations support a connected marketing workflow. Its focus is narrower than higher-scope ABM products: the main channels are personalized landing pages and microsites, website intent scoring, CRM sync, and alerts. Choose Ploy for visitor-led ABM and focused personalization; consider an alternative when extensive campaign orchestration or broader account reporting is the priority.

Ploy pricing

Plans Free plan · paid from $50/moFreemium A usable free plan; paid tiers unlock the limits above. Prices re-checked Sep 2026.
See plans on ploy.ai

All 4 Ploy plans and prices →

Ploy fact sheet

Free planYes
Paid from$50/mo
Intent dataYes
Account selectionTarget-account lists from CRM; named-account visitor identification; firmographic, industry, headcount, funding-stage, and likely-contact data
Campaign channelsPersonalized landing pages and microsites; website intent scoring; Attio and HubSpot CRM sync; Slack alerts
Account personalizationYes
Buying-group supportYes
Account reportingEngagement
DeploymentCloud
PlatformsWeb
Compliance & securitySOC 2, GDPR
SupportEmail, Community, Docs
Built forSolo, Small business, Enterprise (editorial estimate)
Integrations40+ integrations: Attio, HubSpot, Salesforce, Slack, Google Analytics 4, Google Search Console … See all →
PricingFree plan · paid from $50/mo (source)
Websiteploy.ai
Facts checked20 Sep 2026

Ploy integrations

Ploy lists 40+ integrations on its own site — the 13 named here are the ones its pages call out.

  • Attio
  • HubSpot
  • Salesforce
  • Slack
  • Google Analytics 4
  • Google Search Console
  • Figma
  • GitHub
  • Notion
  • Semrush
  • Google Ads
  • Meta Ads
  • LinkedIn Ads

See all Ploy integrations →

Alternatives to Ploy

See all Ploy alternatives →

Also listed in

Used Ploy? Be the first to review it

The editor score above is our own research. What this page doesn't have yet is a reader's view — what you used Ploy for, what worked and what didn't. No stars are seeded and no review is paid for; an editor reads every one before it appears.

Write a reviewTwo minutes · verified accounts only · read by an editor before it appears

Reviews come only from verified accounts. Sign in or create an account first — your e-mail is never shown.

Your rating

0 characters · at least 80, up to 3,000

Posted from your verified account. Reviews appear after an editor reads them, usually within two working days.

Featured on iTechGuides

Featured on iTechGuides — Ploy 6.4/10

Ploy is listed in our Account-Based Marketing Software directory. Add the badge to your site — it links back to this page.

<a href="https://www.itechguides.com/products/ploy/"><img src="https://www.itechguides.com/best/badge/ploy.svg" alt="Featured on iTechGuides" width="230" height="46"></a>

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. How we rank.

Last updated · How we research and update