Propensity comparisons
Propensity is compared head-to-head with Abmatic AI, Foundry ABM and Folloze and more: 7 head-to-heads in Account-Based Marketing Software, each with the specs and prices we checked.
Propensity head-to-head
- Propensity vs Abmatic AI
- Propensity vs Foundry ABM
- Propensity vs Folloze
- Propensity vs Influ2
- Propensity vs Warmly
- Propensity vs Factors.ai
- Propensity vs Jabmo ABM
Propensity vs each of them
| # | Tool | Free plan | Paid from | Intent data | Account selection | Campaign channels | Account personalization | Buying-group support | Account reporting | Score |
|---|---|---|---|---|---|---|---|---|---|---|
| 5 | Propensity | No | $2,000/mo | Yes | Firmographic filters; intent signals; CRM imports; CSV uploads; ICP Builder; retargeting | Social; Propensity Display Network; native; direct mail; marketing email; contextual ads; geofencing; LinkedIn; Facebook; Google; YouTube; TikTok; Reddit | Yes | Yes | Revenue | 8.8 |
| 1 | Abmatic AI | Yes | $3,000/mo | Yes | Firmographic, technographic, intent, and CRM filters | Web, email, LinkedIn, display, Meta, OpenAI, and ad retargeting | Yes | Yes | Revenue | 9.4 |
| 2 | Foundry ABM | No | — | Yes | ICP and firmographic criteria; target account lists; intent signals; AI/predictive scoring; territories; lead-to-account matching | display advertising; LinkedIn/social advertising; website personalization; CRM actions; sales activation; 1:1 Smart Pages | Yes | Yes | Pipeline | 9.2 |
| 3 | Folloze | — | — | Yes | Account, industry, role, buying stage, first-party behavioral signals, 6sense, Demandbase | Web, email, ads, LinkedIn, events, ABM, sales outreach | Yes | Yes | Pipeline | 9.1 |
| 4 | Influ2 | — | — | Yes | CRM data, sales activity, pipeline stages, ICP matching, and target-contact selection | Display advertising, social media advertising, CRM, marketing automation, sales engagement, Slack, and Microsoft Teams | Yes | Yes | Revenue | 8.9 |
| 6 | Warmly | — | $4,875/mo | — | — | — | — | — | — | 8.7 |
| 7 | Factors.ai | No | $199/mo | — | — | — | — | — | — | 8.6 |
| 8 | Jabmo ABM | — | — | Yes | ICP scoring and fit grades; purchase-intent signals; account and contact data; lookalike audiences; demographic, firmographic, technographic and intent filters | Programmatic, LinkedIn, display, email, social, telemarketing | Yes | Yes | Revenue | 8.5 |
Compare Propensity with any account-based marketing software
These are the matchups our editors wrote up. The compare tool pairs Propensity with any other product in Account-Based Marketing Software — and up to four at once — from the same checked specs.
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Compared by iTechGuides Editors · Editorial team · Updated Oct 2026
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