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Propensity pricing

#5 of 29 in Account-Based Marketing SoftwareDemand Generation SoftwareLead Scoring SoftwareAccount Enrichment Software

Propensity costs from 2000 USD on its cheapest paid plan; 3 plans in all, as listed on propensity.com — prices checked 20 Sep 2026.

8.8/10Editor score
Visit Propensity
Propensity8.8 Visit Propensity

Propensity pricing at a glance

Plans From $2,000/mo No free plan — trial or paid only. Prices checked 20 Sep 2026.
See plans on propensity.com

Propensity plans & pricing

PlanPriceKey limits
Essential$2,000/mo
  • Account and contact-level website de-anonymization
  • Access to intent data
  • Unlimited campaigns
  • Contextual and geofencing ads
  • Marketing email distribution
  • Standard lead scoring
Strategic$3,000/mo
  • Everything in Essential
  • Unlimited intent data
  • Dedicated account manager
  • Sales training
  • Custom lead and account scoring
  • LinkedIn and Facebook ads
Unlimited$4,000/mo
  • Everything in Strategic
  • Unlimited contact data
  • Premium technical support
  • Technical onboarding support
  • Google and YouTube ads
  • TikTok

Prices as published by the vendor on propensity.com, checked 20 Sep 2026; taxes and regional pricing may differ. We do not change a plan's price or its limits — this table is what the vendor's own pricing page said on that date.

What the price includes

  • Built for
    Small business, Mid-market, Enterprise
  • Integrations
    15 integrations: Salesforce, HubSpot, Google Ads, YouTube Ads, LinkedIn, Facebook …
  • Free plan
    No
  • Paid from
    $2,000/mo
  • Intent data
    Yes

Our full Propensity verdict, fact sheet and score →

Prices checked by iTechGuides Editors · Editorial team · Updated Oct 2026

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