Influ2 vs Propensity

Influ28.9Visit Propensity8.8Visit

Higher score Influ2 #4 in Account-Based Marketing Software 8.9/10 Pricing on request ✓ 3 of 3 features Visit Influ2

vs

Propensity #5 in Account-Based Marketing Software 8.8/10 Paid ✓ 3 of 3 features Visit Propensity

• Influ2 fits best

  Revenue-focused buying-group ABM

• Propensity fits best

  Multichannel ABM with revenue attribution

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Side by side

Feature	Influ2 8.9/10 Visit ↗	Propensity 8.8/10 Visit ↗
At a glance
Editor score	8.9	8.8
Ranking	#4 in Account-Based Marketing Software	#5 in Account-Based Marketing Software
Best for	Revenue-focused buying-group ABM	Multichannel ABM with revenue attribution
Pricing model	Paid	Paid
Starting price	Pricing on request	$2,000/mo
Free plan	Not checked yet	—
Free trial	—	—
Deployment	Cloud	Cloud
Platforms	Web	Web
Support	Docs	Email, Live chat, Tickets, Docs
Compliance	SOC 2, ISO 27001, GDPR	SOC 2, ISO 27001, GDPR
Integrations	11 integrations	15 integrations
Built for	Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features Influ2 3/3 · Propensity 3/3
Intent data	✓	✓
Account personalization	✓	✓
Buying-group support	✓	✓
Specs
Account selection	CRM data, sales activity, pipeline stages, ICP matching, and target-contact selection	Firmographic filters; intent signals; CRM imports; CSV uploads; ICP Builder; retargeting
Campaign channels	Display advertising, social media advertising, CRM, marketing automation, sales engagement, Slack, and Microsoft Teams	Social; Propensity Display Network; native; direct mail; marketing email; contextual ads; geofencing; LinkedIn; Facebook; Google; YouTube; TikTok; Reddit
Account reporting	Revenue	Revenue
Our review
Pros	Tracks intent at the individual-contact level across multiple channels Orchestrates buyer journeys across ads, CRM, and sales workflows Reports on buying groups, pipeline progression, and won revenue	Builds account audiences with firmographic, intent, and ICP criteria Runs campaigns across ads, email, direct mail, and contextual channels Connects engagement data to Salesforce and HubSpot for CRM attribution
Cons	Pricing is available through contact sales only The product is offered through the web platform Its focus is B2B account-based marketing rather than general marketing	Starts at $2,000 per month with no free plan Advanced advertising channels require higher-priced tiers Broad functionality may exceed the needs of narrow ABM programs
Our verdict	Influ2 is a web-based account-based marketing platform for B2B marketing and sales teams. It focuses on contact-level intent, named-contact advertising, and coordinated buyer journeys rather than account-level targeting alone. Teams can… Read the review →	Propensity is a web-based account-based marketing platform for B2B growth, marketing, sales, and revenue teams. It combines account audience building, intent data, buying circles, website visitor identification, enrichment, campaign… Read the review →

Strengths and trade-offs

• Influ2 — where it wins

  • Tracks intent at the individual-contact level across multiple channels
  • Orchestrates buyer journeys across ads, CRM, and sales workflows
  • Reports on buying groups, pipeline progression, and won revenue

  Where it doesn't

  • Pricing is available through contact sales only
  • The product is offered through the web platform
  • Its focus is B2B account-based marketing rather than general marketing

• Propensity — where it wins

  • Builds account audiences with firmographic, intent, and ICP criteria
  • Runs campaigns across ads, email, direct mail, and contextual channels
  • Connects engagement data to Salesforce and HubSpot for CRM attribution

  Where it doesn't

  • Starts at $2,000 per month with no free plan
  • Advanced advertising channels require higher-priced tiers
  • Broad functionality may exceed the needs of narrow ABM programs

• Influ28.9/10 · Pricing on request

  A revenue-focused ABM platform linking named-buyer engagement to pipeline and revenue.

  Visit Influ2Full verdict →
• Propensity8.8/10 · Paid

  A broad multichannel ABM platform with strong intent, activation, and revenue attribution.

  Visit PropensityFull verdict →