Best MIDA Alternatives in 2026
The top MIDA alternatives are Microsoft Clarity, Crazy Egg and Matomo: 15 heatmap tools our editors would look at instead of MIDA, in our ranking order.
MIDA: A low-cost Shopify heatmap suite with replay, funnels, AI insights, and surveys. Where it falls short: platform support is limited to the web.
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Best forTeams wanting comprehensive heatmaps for free
A free, broad heatmap toolkit for teams analyzing web and mobile behavior.
- Rage-click detection
- Mobile capture
- Session recordings
9.8/10★★★★★Visit site -
Best forSmall businesses wanting familiar heatmap basics
A familiar heatmap toolkit with recordings, testing, surveys, and AI analysis.
- Rage-click detection
- Mobile capture
- Session recordings
9.2/10★★★★★Visit Crazy Egg -
Best forOpen-source web analytics with heatmaps
A broad open-source analytics suite for teams that need heatmaps and data ownership.
7.9/10★★★★☆Visit Matomo -
Best forTeams needing privacy-aware website behavior analysis
A broad, privacy-aware behavior analytics platform with a free starting point.
- Rage-click detection
- Mobile capture
- Session recordings
7.9/10★★★★☆Visit Mouseflow -
Best forProduct teams combining replay and analytics
A broad behavioral analytics suite for teams combining replay, heatmaps, and product analytics.
- Rage-click detection
- Mobile capture
- Session recordings
7.7/10★★★★☆Visit Fullstory -
Best forExperimentation teams already using Zoho
A broad experimentation suite with heatmaps, analytics, and personalization built in.
7.4/10★★★★☆Visit Zoho PageSense -
Best forMobile-first teams needing heatmaps and journeys
A broad heatmap and journey analysis platform with a capable free plan.
- Rage-click detection
- Mobile capture
- Session recordings
7.3/10★★★★☆Visit UXCam -
Best forDevelopers wanting open-source replay and heatmaps
A developer-focused heatmap and replay platform with self-hosted flexibility.
- Rage-click detection
- Mobile capture
- Session recordings
7.3/10★★★★☆Visit OpenReplay -
Best forEnterprises needing governed web and mobile analytics
A governed analytics platform for detailed web and mobile behavior analysis.
- Rage-click detection
- Mobile capture
- Session recordings
7.1/10★★★★☆Visit Glassbox -
Best forHigh-volume websites needing detailed heatmaps
A broad website behavior suite for teams that need heatmaps, replays, funnels, and testing.
- Rage-click detection
- Mobile capture
- Session recordings
7.0/10★★★★☆Visit Inspectlet -
Best forSmall businesses wanting affordable UX analysis
A broad heatmap and CRO toolkit with a useful free plan and scalable paid tiers.
- Rage-click detection
- Mobile capture
- Session recordings
7.0/10★★★★☆Visit Plerdy -
Best forSmall teams needing replay and technical diagnostics
A compact web analytics suite for replay, heatmaps, diagnostics, and feedback.
- Rage-click detection
- Mobile capture
- Session recordings
6.7/10★★★☆☆Visit Webrec -
Best forLarger teams needing journey and revenue analysis
A broad analytics suite for teams connecting behavior, conversion, journeys, and revenue.
6.6/10★★★☆☆Visit Contentsquare -
Best forWebsites wanting live behavior and conversion tools
A broad web behavior toolkit for teams that need heatmaps and conversion insight.
- Rage-click detection
- Mobile capture
- Session recordings
6.5/10★★★☆☆Visit Lucky Orange -
Best forEngineering teams needing replay diagnostics
A broad replay and diagnostics suite for engineering teams, priced for serious product analytics.
- Rage-click detection
- Mobile capture
- Session recordings
6.4/10★★★☆☆Visit LogRocket
MIDA Alternatives: Common Questions
What is the best alternative to MIDA?
Microsoft Clarity: #1 in our Heatmap Tools ranking, with an editor score of 9.8 out of 10. A free, broad heatmap toolkit for teams analyzing web and mobile behavior.
Is there a free alternative to MIDA?
Yes. Microsoft Clarity, Crazy Egg, Matomo, Mouseflow and Fullstory have a free plan or a free tier (12 of the 15 alternatives on this page).
What is the cheapest paid alternative to MIDA?
Of the alternatives here that publish a price, Plerdy starts lowest, at $21/mo.
MIDA vs Each Alternative
| # | Tool | Free plan | Paid from | Heatmap types | Session recordings | Monthly session limit | Recording retention | Score |
|---|---|---|---|---|---|---|---|---|
| 16 | MIDA | Yes | $9.99/mo | — | Yes | 3000 sessions/mo | — | 6.4 |
| 1 | Microsoft Clarity | Yes | None | — | Yes | — | 30 days | 9.8 |
| 2 | Crazy Egg | Yes | $29/mo | — | Yes | 50 sessions/mo | — | 9.2 |
| 3 | Matomo | Yes | — | — | — | — | — | 7.9 |
| 4 | Mouseflow | Yes | — | — | Yes | 5000 sessions/mo | — | 7.9 |
| 5 | Fullstory | Yes | — | — | Yes | — | — | 7.7 |
| 6 | Zoho PageSense | Yes | — | — | — | — | — | 7.4 |
| 7 | UXCam | Yes | — | Click | Yes | — | — | 7.3 |
| 8 | OpenReplay | Yes | $199/mo | — | Yes | 50000 sessions/mo | — | 7.3 |
| 9 | Glassbox | — | — | — | Yes | — | — | 7.1 |
| 10 | Inspectlet | Yes | $39/mo | — | Yes | 1e+06 sessions/mo | — | 7.0 |
| 11 | Plerdy | Yes | $21/mo | — | Yes | 5000 sessions/mo | 90 days | 7.0 |
| 12 | Webrec | Yes | $30/mo | — | Yes | 2500 sessions/mo | 30 days | 6.7 |
| 13 | Contentsquare | Yes | — | — | — | — | — | 6.6 |
| 14 | Lucky Orange | No | $32/mo | — | Yes | 3500 sessions/mo | — | 6.5 |
| 15 | LogRocket | No | — | — | Yes | — | — | 6.4 |
Guides on Heatmap Tools
Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026
Last updated · How we research and update