MIDA
MIDA: A low-cost Shopify heatmap suite with replay, funnels, AI insights, and surveys. Ranked #16 of 63 in Heatmap Tools by our editors (6.4/10); pricing: Free plan · paid from $9.99/mo · 7-day trial; best for shopify stores seeking low-cost behavior analytics.
At a glance
- Editor score6.4 / 10
- PricingFree plan · paid from $9.99/mo · 7-day trial
- Best forShopify stores seeking low-cost behavior analytics
- Free planYes
- Paid from$9.99/mo
- Facts checked23 Sep 2026
Where it wins
- Free plan includes heatmaps, replays, funnels, and AI summaries
- Four core heatmap views plus conversion and revenue analysis
- Shopify checkout tracking, surveys, filters, and session segmentation
Where it doesn't
- Platform support is limited to the web
- Shopify is the only listed integration
- API and bulk heatmap exports are limited to Enterprise
Our verdict on MIDA
MIDA is a Shopify-native conversion optimization platform for ecommerce merchants, marketers, UX teams, and store owners. It combines click, move, scroll, area, conversion, and revenue-oriented heatmaps with session replay, funnel and bounce analytics, surveys, advanced filtering, and AI-generated insights. Shopify installation connects storefront behavior with carts, checkouts, purchases, and revenue, making MIDA particularly relevant to teams focused on conversion paths rather than general-purpose product analytics.
The pricing structure is accessible for smaller stores. The Free plan costs $0 per month and includes up to 300 monthly sessions, live recordings, all heatmaps, cart and checkout tracking, funnel analytics, and AI session summaries. Basic costs $9.90 per month for up to 5,000 monthly sessions, adding bounce tracking, advanced filters, AI email reports, AI analytics summaries, and 60 days of heatmap data storage. Growth costs $24.90 per month for up to 15,000 monthly sessions, adding revenue click tracking, conversion heatmaps, 90 AI session summaries, and lifetime analytics data storage. Enterprise costs $44.90 per month for up to 40,000 monthly sessions, with Shopify Plus checkout recording, API data export, bulk heatmap export, and unlimited AI session summaries.
MIDA’s main strength is the concentration of ecommerce behavior signals in one Shopify-focused workflow. Click, move, scroll, and area heatmaps can be paired with rage, dead, and error click views, session segmentation, funnels, surveys, and AI summaries. That breadth suits merchants investigating why shoppers abandon carts or fail to convert. The trade-off is a narrow ecosystem: the listed platform is web and the listed integration is Shopify. Stores needing broader platform coverage or more extensive integration options should consider an alternative. MIDA is a strong fit for Shopify teams that want affordable behavioral analysis, while larger or multi-platform organizations may find its focus restrictive.
MIDA pricing
MIDA fact sheet
| Free plan | Yes |
|---|---|
| Paid from | $9.99/mo |
| Heatmap types | Not verified |
| Session recordings | Yes |
| Monthly session limit | 3000 sessions/mo |
| Recording retention | Not verified |
| Rage-click detection | Yes |
| Mobile capture | Yes |
| Free trial | 7 days |
| Deployment | Cloud, Browser extension |
| Platforms | Web |
| Compliance & security | GDPR |
| Support | Live chat, Email, Docs |
| Built for | Solo, Small business, Mid-market (editorial estimate) |
| Integrations | 1 integrations: Shopify |
| Pricing | Free plan · paid from $9.99/mo · 7-day trial (source) |
| Website | mida-app.io |
| Facts checked | 23 Sep 2026 |
MIDA integrations
MIDA lists 1 integrations on its own site.
- Shopify
Alternatives to MIDA
- Microsoft ClarityA free, broad heatmap toolkit for teams analyzing web and mobile behavior.9.8
- Crazy EggA familiar heatmap toolkit with recordings, testing, surveys, and AI analysis.9.2
- MatomoA broad open-source analytics suite for teams that need heatmaps and data ownership.7.9
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Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026
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