Best Kantar Profiles Alternatives in 2026
The top Kantar Profiles alternatives are Rakuten Insight, Ipsos SampleOnly and SurveyMonkey: 15 survey panel software our editors would look at instead of Kantar Profiles, in our ranking order.
Kantar Profiles: A managed and DIY survey research service with consumer reach across more than 100 markets. Where it falls short: pricing is contact-sales rather than publicly listed..
Switching from Kantar Profiles? For most survey panel software buyers the best Kantar Profiles alternative is Rakuten Insight, built for global consumer and B2B sampling with full-service support. SurveyMonkey has a free plan.
Why People Look for a Kantar Profiles Alternative
- Pricing is contact-sales rather than publicly listed
- Its focus is consumer respondents, not an established B2B respondent panel
- Buyers seeking self-serve screening workflows may find the described process unclear
Quick Picks by What You Need
- Best overallRakuten Insight9.2
Global consumer and B2B sampling with full-service support
Visit Rakuten Insight - Best free optionSurveyMonkey9.0
Has a free plan
Visit SurveyMonkey
All 15 Kantar Profiles Alternatives, Ranked
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
-
Best forGlobal consumer and B2B sampling with full-service support
A managed global panel and data-collection service for consumer and B2B research.
- B2B panels
- Consumer panels
- Fraud controls
9.2/10★★★★★Try Rakuten Insight -
Best forEnterprise B2B and consumer sample operations
Ipsos SampleOnly supplies respondent access while clients handle programming, processing and analysis.
- API access
- B2B panels
- Consumer panels
9.1/10★★★★★Contact Ipsos -
Best forTeams wanting surveys plus an accessible respondent panel
Survey creation, analysis, integrations, and an optional respondent panel in one platform.
- API access
9.0/10★★★★☆Visit SurveyMonkey -
Best forAutomated multi-country sample sourcing and fieldwork
Automated sample sourcing and fieldwork across 130+ countries, with API workflows and measurement tools.
8.8/10★★★★☆Visit Cint -
Best forResearchers recruiting screened study participants
Recruit screened participants for online studies, then manage submissions and rewards.
8.7/10★★★★☆Visit Prolific -
Best forTeams needing managed consumer and B2B survey fielding
A managed, internationally targeted survey panel with quote-based response pricing.
- B2B panels
- Consumer panels
- Fraud controls
8.6/10★★★★☆Visit Centiment -
Best forGlobal consumer sample with self-service and managed options
A consumer panel with profile-based targeting and managed, self-service, and API access.
- API access
- Consumer panels
- Fraud controls
8.5/10★★★★☆Visit Pureprofile -
Best forProbability-based U.S. consumer and household research
A consumer research service for organizations that need probability-based U.S. household samples.
- Consumer panels
- Fraud controls
- Incentive management
8.4/10★★★★☆Contact NORC -
Best forCommissioned consumer research with managed support
A managed route to consumer respondents for commissioned survey research.
8.2/10★★★★☆Contact Dynata -
Best forOrganizations managing their own survey panels
A broad survey and panel platform for organizations running complex, multi-channel studies.
- API access
8.1/10★★★★☆Visit Voxco -
Best forTeams needing custom consumer and B2B sample quality checks
A project-based research partner for consumer and specialist B2B sample.
- API access
- B2B panels
- Consumer panels
7.8/10★★★★☆Try Paradigm Sample -
Best forAutomating multi-source sample marketplace projects
Automates multi-source sample selection, fieldwork controls and quality screening.
7.7/10★★★★☆Visit PureSpectrum -
Best forHealthcare-professional, patient, and caregiver studies
A managed research service centered on verified healthcare-professional and patient panels.
- B2B panels
- Consumer panels
- Fraud controls
7.6/10★★★★☆Visit site -
Best forHealthcare research recruiting verified professionals
A specialized, verified clinician panel for quantitative and qualitative healthcare research.
- B2B panels
- Fraud controls
- Incentive management
7.5/10★★★★☆Visit Sermo -
Best forVerified B2B professional recruitment and research
A custom-recruitment research service for teams seeking verified B2B perspectives.
- B2B panels
- Fraud controls
7.4/10★★★★☆Visit NewtonX
Kantar Profiles Alternatives: Common Questions
What is the best alternative to Kantar Profiles?
Rakuten Insight: #2 in our Survey Panel Software ranking, with an editor score of 9.2 out of 10. A managed global panel and data-collection service for consumer and B2B research.
Is there a free alternative to Kantar Profiles?
Yes. SurveyMonkey and Sermo have a free plan or a free tier.
Why do people look for Kantar Profiles alternatives?
Pricing is contact-sales rather than publicly listed; Its focus is consumer respondents, not an established B2B respondent panel; Buyers seeking self-serve screening workflows may find the described process unclear.
How do I switch from Kantar Profiles?
Export your data from Kantar Profiles (most tools have an export in their settings). Sign up for the alternative; start on its free plan or trial if it has one. Import your export and set up the integrations your team relies on. Run both side by side for a short while, then cancel Kantar Profiles.
How to Switch from Kantar Profiles
- Export your data from Kantar Profiles (most tools have an export in their settings).
- Sign up for the alternative; start on its free plan or trial if it has one.
- Import your export and set up the integrations your team relies on.
- Run both side by side for a short while, then cancel Kantar Profiles.
Kantar Profiles vs Each Alternative
| # | Tool | Free plan | Paid from | Panel scope | Consumer panels | B2B panels | Score |
|---|---|---|---|---|---|---|---|
| 1 | Kantar Profiles | Consumer | Yes | 9.3 | |||
| 1 | Rakuten Insight | No | Both | Yes | Yes | 9.2 | |
| 2 | Ipsos SampleOnly | No | Both | Yes | Yes | 9.1 | |
| 3 | SurveyMonkey | Yes | 9.0 | ||||
| 4 | Cint | No | 8.8 | ||||
| 5 | Prolific | No | 8.7 | ||||
| 6 | Centiment Audience Panel | No | Both | Yes | Yes | 8.6 | |
| 7 | Pureprofile | Consumer | Yes | 8.5 | |||
| 8 | AmeriSpeak | Consumer | Yes | No | 8.4 | ||
| 9 | Dynata+ | 8.2 | |||||
| 10 | Voxco | No | 8.1 | ||||
| 11 | Paradigm Sample | Both | Yes | Yes | 7.8 | ||
| 12 | PureSpectrum | No | 7.7 | ||||
| 13 | M3 Global Research | Both | Yes | Yes | 7.6 | ||
| 14 | Sermo | Yes | Business | No | Yes | 7.5 | |
| 15 | NewtonX | Business | No | Yes | 7.4 |
Head-to-Head
- Kantar Profiles vs Rakuten Insight
- Kantar Profiles vs Ipsos SampleOnly
- Kantar Profiles vs SurveyMonkey
- Kantar Profiles vs Cint
- Kantar Profiles vs Prolific
- Kantar Profiles vs Centiment Audience Panel
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update