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Head-to-head · Survey Panel Software

Kantar Profiles vs Ipsos SampleOnly

  • Updated Sep 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Kantar Profiles #1 in Survey Panel Software 9.0/10 Pricing on request ✓ 4 of 5 features Try Kantar Profiles
Ipsos SampleOnly #3 in Survey Panel Software 7.7/10 Pricing on request ✓ 4 of 5 features Contact Ipsos

Kantar Profiles leads on 1 check, Ipsos SampleOnly on 1, and 4 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreKantar Profiles · 9.0/10

Kantar Profiles scores higher on our rubric for survey panel software: 9.0 against 7.7 out of 10; our editors rank them #1 and #3.

On panel scope, Ipsos SampleOnly gives you Both where Kantar Profiles offers Consumer. Ipsos SampleOnly offers b2b panels; Kantar Profiles doesn't publish it. Kantar Profiles offers incentive management; Ipsos SampleOnly doesn't publish it.

Kantar Profiles is the better fit for global consumer research with managed or DIY fieldwork. Ipsos SampleOnly is the better fit for enterprise B2B and consumer sample operations.

  • Kantar Profiles fits best

    Global consumer research with managed or DIY fieldwork

  • Ipsos SampleOnly fits best

    Enterprise B2B and consumer sample operations

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. It never changes our verdict. How we rank.

Side by side

Feature Kantar Profiles 9.0/10 Visit ↗ Ipsos SampleOnly 7.7/10 Visit ↗
At a glance
Editor score 9.0 7.7
Ranking #1 in Survey Panel Software #3 in Survey Panel Software
Best for Global consumer research with managed or DIY fieldwork Enterprise B2B and consumer sample operations
Pricing model Paid Paid
Starting price Not published Not published
Free plan Not published —
Free trial — —
Deployment Cloud, Mobile Cloud
Platforms Web, iOS, Android Web
Built for Mid-market, Enterprise Mid-market, Enterprise
Features Kantar Profiles 4/5 · Ipsos SampleOnly 4/5
Consumer panels ✓ ✓
B2B panels Not published ✓ (best)
Incentive management ✓ (best) Not published
Fraud controls ✓ ✓
API access ✓ ✓
Specs
Panel scope Consumer Both
Screening workflow Not published Not published
Our review
Pros
  • Combines proprietary panels with vetted third-party respondent sources.
  • Offers managed research support and DIY survey launch through Accelerated Answers.
  • Includes audience targeting, fieldwork controls, reporting and Qubed AI quality checks.
  • B2C and B2B respondent access spans more than 100 markets.
  • Combines proprietary, vetted partner, mobile and intercept sample sources.
  • Fraud controls, dynamic profiling and programmatic routing support sample operations.
Cons
  • Pricing is contact-sales rather than publicly listed.
  • Its focus is consumer respondents, not an established B2B respondent panel.
  • Buyers seeking self-serve screening workflows may find the described process unclear.
  • Clients manage survey programming, data processing and analysis themselves.
  • SampleOnly is presented as a contact-sales service rather than a free plan.
  • The listed platforms support web access only.
Our verdict

For organizations conducting consumer research across markets, Kantar Profiles combines access to respondent sources with survey services. Its Respondent Hub brings together Kantar’s proprietary panels and vetted third-party sources, with…

Read the review →

Ipsos SampleOnly provides access to respondent sources for teams running consumer or business-to-business research. It suits mid-market and enterprise sample operations, including one-off, multi-country and multi-wave studies. Clients…

Read the review →
  1. Kantar ProfilesSurvey Panel Software 9.0Pricing on request
  2. Ipsos SampleOnlySurvey Panel Software 7.7Pricing on request

Strengths and trade-offs

  • Kantar Profiles — where it wins

    • Combines proprietary panels with vetted third-party respondent sources.
    • Offers managed research support and DIY survey launch through Accelerated Answers.
    • Includes audience targeting, fieldwork controls, reporting and Qubed AI quality checks.

    Where it doesn't

    • Pricing is contact-sales rather than publicly listed.
    • Its focus is consumer respondents, not an established B2B respondent panel.
    • Buyers seeking self-serve screening workflows may find the described process unclear.

  • Ipsos SampleOnly — where it wins

    • B2C and B2B respondent access spans more than 100 markets.
    • Combines proprietary, vetted partner, mobile and intercept sample sources.
    • Fraud controls, dynamic profiling and programmatic routing support sample operations.

    Where it doesn't

    • Clients manage survey programming, data processing and analysis themselves.
    • SampleOnly is presented as a contact-sales service rather than a free plan.
    • The listed platforms support web access only.
  • Kantar Profiles9.0/10 · Pricing on request

    A managed and DIY survey research service with consumer reach across more than 100 markets.

    Try Kantar ProfilesFull verdict →
  • Ipsos SampleOnly7.7/10 · Pricing on request

    Ipsos SampleOnly supplies respondent access while clients handle programming, processing and analysis.

    Contact IpsosFull verdict →

More comparisons

All survey panel software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Last updated · How we research and update