Kantar Profiles vs Prolific

KPKantar Profiles9.0Visit Prolific6.5Visit

Higher score KP Kantar Profiles #1 in Survey Panel Software 9.0/10 Pricing on request ✓ 4 of 5 features Try Kantar Profiles

vs

Prolific #8 in Survey Panel Software 6.5/10 Paid ✓ 0 of 5 features Visit Prolific

• Kantar Profiles fits best

  Global consumer research with managed or DIY fieldwork

• Prolific fits best

  Researchers recruiting screened study participants

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Side by side

Feature	KPKantar Profiles 9.0/10 Visit ↗	Prolific 6.5/10 Visit ↗
At a glance
Editor score	9.0	6.5
Ranking	#1 in Survey Panel Software	#8 in Survey Panel Software
Best for	Global consumer research with managed or DIY fieldwork	Researchers recruiting screened study participants
Pricing model	Paid	Paid
Starting price	Not published	Not published
Free plan	Not published	—
Free trial	—	—
Deployment	Cloud, Mobile	Cloud
Platforms	Web, iOS, Android	Web
Support	Docs	Email, Live chat, Docs
Compliance	GDPR	ISO 27001, GDPR
Built for	Mid-market, Enterprise	Solo, Small business, Mid-market, Enterprise
Features Kantar Profiles 4/5 · Prolific 0/5
Consumer panels	✓ (best)	Not published
B2B panels	Not published	Not published
Incentive management	✓ (best)	Not published
Fraud controls	✓ (best)	Not published
API access	✓ (best)	Not published
Specs
Panel scope	Consumer	Not published
Screening workflow	Not published	Not published
Our review
Pros	Combines proprietary panels with vetted third-party respondent sources. Offers managed research support and DIY survey launch through Accelerated Answers. Includes audience targeting, fieldwork controls, reporting and Qubed AI quality checks.	300+ audience filters plus custom screening Supports representative and quota samples Connects external research tools and automates workflows by API
Cons	Pricing is contact-sales rather than publicly listed. Its focus is consumer respondents, not an established B2B respondent panel. Buyers seeking self-serve screening workflows may find the described process unclear.	No free plan Pay-as-you-go costs include participant rewards and a platform fee Managed research services require custom pricing
Our verdict	For organizations conducting consumer research across markets, Kantar Profiles combines access to respondent sources with survey services. Its Respondent Hub brings together Kantar’s proprietary panels and vetted third-party sources, with… Read the review →	For researchers and product teams, Prolific provides access to a verified participant pool for online surveys, interviews, experiments, usability testing, user feedback, and concept testing. Studies can run in external tools, with Prolific… Read the review →

Strengths and trade-offs

• Kantar Profiles — where it wins

  • Combines proprietary panels with vetted third-party respondent sources.
  • Offers managed research support and DIY survey launch through Accelerated Answers.
  • Includes audience targeting, fieldwork controls, reporting and Qubed AI quality checks.

  Where it doesn't

  • Pricing is contact-sales rather than publicly listed.
  • Its focus is consumer respondents, not an established B2B respondent panel.
  • Buyers seeking self-serve screening workflows may find the described process unclear.

• Prolific — where it wins

  • 300+ audience filters plus custom screening
  • Supports representative and quota samples
  • Connects external research tools and automates workflows by API

  Where it doesn't

  • No free plan
  • Pay-as-you-go costs include participant rewards and a platform fee
  • Managed research services require custom pricing

• KPKantar Profiles9.0/10 · Pricing on request

  A managed and DIY survey research service with consumer reach across more than 100 markets.

  Try Kantar ProfilesFull verdict →
• Prolific6.5/10 · Paid

  Recruit screened participants for online studies, then manage submissions and rewards.

  Visit ProlificFull verdict →