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Head-to-head · Survey Panel Software

Kantar Profiles vs Centiment Audience Panel

  • Updated Sep 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Kantar Profiles #1 in Survey Panel Software 9.0/10 Pricing on request ✓ 4 of 5 features Try Kantar Profiles
Centiment Audience Panel #6 in Survey Panel Software 6.8/10 Pricing on request ✓ 4 of 5 features Visit Centiment

Kantar Profiles leads on 1 check, Centiment Audience Panel on 1, and 4 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreKantar Profiles · 9.0/10

Kantar Profiles scores higher on our rubric for survey panel software: 9.0 against 6.8 out of 10; our editors rank them #1 and #6.

On panel scope, Centiment Audience Panel gives you Both where Kantar Profiles offers Consumer. Centiment Audience Panel offers b2b panels; Kantar Profiles doesn't publish it. Kantar Profiles offers api access; Centiment Audience Panel doesn't publish it.

Kantar Profiles is the better fit for global consumer research with managed or DIY fieldwork. Centiment Audience Panel is the better fit for teams needing managed consumer and B2B survey fielding.

  • Kantar Profiles fits best

    Global consumer research with managed or DIY fieldwork

  • Centiment Audience Panel fits best

    Teams needing managed consumer and B2B survey fielding

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. It never changes our verdict. How we rank.

Side by side

Feature Kantar Profiles 9.0/10 Visit ↗ Centiment Audience Panel 6.8/10 Visit ↗
At a glance
Editor score 9.0 6.8
Ranking #1 in Survey Panel Software #6 in Survey Panel Software
Best for Global consumer research with managed or DIY fieldwork Teams needing managed consumer and B2B survey fielding
Pricing model Paid Paid
Starting price Not published Not published
Free plan Not published —
Free trial — —
Deployment Cloud, Mobile Cloud
Platforms Web, iOS, Android Web
Support Docs Email, Phone, Docs
Compliance GDPR GDPR
Built for Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Kantar Profiles 4/5 · Centiment Audience Panel 4/5
Consumer panels ✓ ✓
B2B panels Not published ✓ (best)
Incentive management ✓ ✓
Fraud controls ✓ ✓
API access ✓ (best) Not published
Specs
Panel scope Consumer Both
Screening workflow Not published Profile_only
Our review
Pros
  • Combines proprietary panels with vetted third-party respondent sources.
  • Offers managed research support and DIY survey launch through Accelerated Answers.
  • Includes audience targeting, fieldwork controls, reporting and Qubed AI quality checks.
  • Consumer and B2B targeting across more than 100 countries
  • Managed quotas, census balancing, incentives and fieldwork
  • IP, proxy, reCAPTCHA, fraud-score and duplication controls
Cons
  • Pricing is contact-sales rather than publicly listed.
  • Its focus is consumer respondents, not an established B2B respondent panel.
  • Buyers seeking self-serve screening workflows may find the described process unclear.
  • Pricing is quoted per completed response
  • Survey Platform subscription is separate from Audience Panel pricing
  • Web-only deployment with profile-based screening workflows
Our verdict

For organizations conducting consumer research across markets, Kantar Profiles combines access to respondent sources with survey services. Its Respondent Hub brings together Kantar’s proprietary panels and vetted third-party sources, with…

Read the review →

Centiment Audience Panel provides recruited, profiled respondents for market-research surveys. It serves teams that need either consumer participants or professionals selected by attributes such as industry, department, seniority,…

Read the review →
  1. Kantar ProfilesSurvey Panel Software 9.0Pricing on request
  2. Centiment Audience PanelSurvey Panel Software 6.8Pricing on request

Strengths and trade-offs

  • Kantar Profiles — where it wins

    • Combines proprietary panels with vetted third-party respondent sources.
    • Offers managed research support and DIY survey launch through Accelerated Answers.
    • Includes audience targeting, fieldwork controls, reporting and Qubed AI quality checks.

    Where it doesn't

    • Pricing is contact-sales rather than publicly listed.
    • Its focus is consumer respondents, not an established B2B respondent panel.
    • Buyers seeking self-serve screening workflows may find the described process unclear.

  • Centiment Audience Panel — where it wins

    • Consumer and B2B targeting across more than 100 countries
    • Managed quotas, census balancing, incentives and fieldwork
    • IP, proxy, reCAPTCHA, fraud-score and duplication controls

    Where it doesn't

    • Pricing is quoted per completed response
    • Survey Platform subscription is separate from Audience Panel pricing
    • Web-only deployment with profile-based screening workflows
  • Kantar Profiles9.0/10 · Pricing on request

    A managed and DIY survey research service with consumer reach across more than 100 markets.

    Try Kantar ProfilesFull verdict →
  • Centiment Audience Panel6.8/10 · Pricing on request

    A managed, internationally targeted survey panel with quote-based response pricing.

    Visit CentimentFull verdict →

More comparisons

All survey panel software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Last updated · How we research and update