Suggestions appear as you type. Use the up and down arrows to choose one and Enter to open it.

This page's audience real numbers from our own analytics — open to see them
–Visitors
–Page views
–Clicks to vendors
–Time on page
–Reading now
Clicks to vendors, by tool
  • –
Top countries
  • –
Devices
  • –

– · counted by iTechGuides's own first-party analytics, bots removed, every figure rounded down · how we count

Head-to-head · Survey Panel Software

Rakuten Insight vs Centiment Audience Panel

  • Updated Sep 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score Rakuten Insight #2 in Survey Panel Software 8.2/10 Pricing on request ✓ 3 of 5 features Try Rakuten Insight
Centiment Audience Panel #6 in Survey Panel Software 6.8/10 Pricing on request ✓ 4 of 5 features Visit Centiment

Rakuten Insight leads on 0 checks, Centiment Audience Panel on 1, and 4 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreRakuten Insight · 8.2/10
  • Most featuresCentiment Audience Panel · 4 of 5

Rakuten Insight scores higher on our rubric for survey panel software: 8.2 against 6.8 out of 10; our editors rank them #2 and #6.

Centiment Audience Panel offers incentive management; Rakuten Insight doesn't publish it.

Rakuten Insight is the better fit for global consumer and B2B sampling with full-service support. Centiment Audience Panel is the better fit for teams needing managed consumer and B2B survey fielding.

  • Rakuten Insight fits best

    Global consumer and B2B sampling with full-service support

  • Centiment Audience Panel fits best

    Teams needing managed consumer and B2B survey fielding

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. How we rank.

Side by side

Feature Rakuten Insight 8.2/10 Visit ↗ Centiment Audience Panel 6.8/10 Visit ↗
At a glance
Editor score 8.2 6.8
Ranking #2 in Survey Panel Software #6 in Survey Panel Software
Best for Global consumer and B2B sampling with full-service support Teams needing managed consumer and B2B survey fielding
Pricing model Paid Paid
Starting price Not published Not published
Free plan — —
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Support Email Email, Phone, Docs
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Rakuten Insight 3/5 · Centiment Audience Panel 4/5
Consumer panels ✓ ✓
B2B panels ✓ ✓
Incentive management Not published ✓ (best)
Fraud controls ✓ ✓
API access Not published Not published
Specs
Panel scope Both Both
Screening workflow Not published Profile_only
Our review
Pros
  • Consumer and B2B panels across Asia, the US, and other markets
  • More than 100 targeting attributes plus demographic pre-selection
  • Programming, translation, hosting, tabulation, and fraud checks included
  • Consumer and B2B targeting across more than 100 countries
  • Managed quotas, census balancing, incentives and fieldwork
  • IP, proxy, reCAPTCHA, fraud-score and duplication controls
Cons
  • Pricing and bids require contact with sales
  • Managed-service delivery is not a self-serve subscription workflow
  • Web is the listed platform, with email as the support channel
  • Pricing is quoted per completed response
  • Survey Platform subscription is separate from Audience Panel pricing
  • Web-only deployment with profile-based screening workflows
Our verdict

Rakuten Insight is a managed research-panel and data-collection service for teams running consumer or B2B studies. Its proprietary online respondent panels support sample-only projects, full data collection, online and mobile surveys,…

Read the review →

Centiment Audience Panel provides recruited, profiled respondents for market-research surveys. It serves teams that need either consumer participants or professionals selected by attributes such as industry, department, seniority,…

Read the review →
  1. Rakuten InsightSurvey Panel Software 8.2Pricing on request
  2. Centiment Audience PanelSurvey Panel Software 6.8Pricing on request

Strengths and trade-offs

  • Rakuten Insight — where it wins

    • Consumer and B2B panels across Asia, the US, and other markets
    • More than 100 targeting attributes plus demographic pre-selection
    • Programming, translation, hosting, tabulation, and fraud checks included

    Where it doesn't

    • Pricing and bids require contact with sales
    • Managed-service delivery is not a self-serve subscription workflow
    • Web is the listed platform, with email as the support channel

  • Centiment Audience Panel — where it wins

    • Consumer and B2B targeting across more than 100 countries
    • Managed quotas, census balancing, incentives and fieldwork
    • IP, proxy, reCAPTCHA, fraud-score and duplication controls

    Where it doesn't

    • Pricing is quoted per completed response
    • Survey Platform subscription is separate from Audience Panel pricing
    • Web-only deployment with profile-based screening workflows
  • Rakuten Insight8.2/10 · Pricing on request

    A managed global panel and data-collection service for consumer and B2B research.

    Try Rakuten InsightFull verdict →
  • Centiment Audience Panel6.8/10 · Pricing on request

    A managed, internationally targeted survey panel with quote-based response pricing.

    Visit CentimentFull verdict →

More comparisons

All survey panel software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Last updated · How we research and update