Suggestions appear as you type. Use the up and down arrows to choose one and Enter to open it.

This page's audience real numbers from our own analytics — open to see them
–Visitors
–Page views
–Clicks to vendors
–Time on page
–Reading now
Clicks to vendors, by tool
  • –
Top countries
  • –
Devices
  • –

– · counted by iTechGuides's own first-party analytics, bots removed, every figure rounded down · how we count

Head-to-head · Survey Panel Software

Rakuten Insight vs Ipsos SampleOnly

  • Updated Sep 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score Rakuten Insight #2 in Survey Panel Software 8.2/10 Pricing on request ✓ 3 of 5 features Try Rakuten Insight
Ipsos SampleOnly #3 in Survey Panel Software 7.7/10 Pricing on request ✓ 4 of 5 features Contact Ipsos

Rakuten Insight leads on 0 checks, Ipsos SampleOnly on 1, and 4 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreRakuten Insight · 8.2/10
  • Most featuresIpsos SampleOnly · 4 of 5

Rakuten Insight scores higher on our rubric for survey panel software: 8.2 against 7.7 out of 10; our editors rank them #2 and #3.

Ipsos SampleOnly offers api access; Rakuten Insight doesn't publish it.

Rakuten Insight is the better fit for global consumer and B2B sampling with full-service support. Ipsos SampleOnly is the better fit for enterprise B2B and consumer sample operations.

  • Rakuten Insight fits best

    Global consumer and B2B sampling with full-service support

  • Ipsos SampleOnly fits best

    Enterprise B2B and consumer sample operations

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. It never changes our verdict. How we rank.

Side by side

Feature Rakuten Insight 8.2/10 Visit ↗ Ipsos SampleOnly 7.7/10 Visit ↗
At a glance
Editor score 8.2 7.7
Ranking #2 in Survey Panel Software #3 in Survey Panel Software
Best for Global consumer and B2B sampling with full-service support Enterprise B2B and consumer sample operations
Pricing model Paid Paid
Starting price Not published Not published
Free plan — —
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Built for Small business, Mid-market, Enterprise Mid-market, Enterprise
Features Rakuten Insight 3/5 · Ipsos SampleOnly 4/5
Consumer panels ✓ ✓
B2B panels ✓ ✓
Incentive management Not published Not published
Fraud controls ✓ ✓
API access Not published ✓ (best)
Specs
Panel scope Both Both
Screening workflow Not published Not published
Our review
Pros
  • Consumer and B2B panels across Asia, the US, and other markets
  • More than 100 targeting attributes plus demographic pre-selection
  • Programming, translation, hosting, tabulation, and fraud checks included
  • B2C and B2B respondent access spans more than 100 markets.
  • Combines proprietary, vetted partner, mobile and intercept sample sources.
  • Fraud controls, dynamic profiling and programmatic routing support sample operations.
Cons
  • Pricing and bids require contact with sales
  • Managed-service delivery is not a self-serve subscription workflow
  • Web is the listed platform, with email as the support channel
  • Clients manage survey programming, data processing and analysis themselves.
  • SampleOnly is presented as a contact-sales service rather than a free plan.
  • The listed platforms support web access only.
Our verdict

Rakuten Insight is a managed research-panel and data-collection service for teams running consumer or B2B studies. Its proprietary online respondent panels support sample-only projects, full data collection, online and mobile surveys,…

Read the review →

Ipsos SampleOnly provides access to respondent sources for teams running consumer or business-to-business research. It suits mid-market and enterprise sample operations, including one-off, multi-country and multi-wave studies. Clients…

Read the review →
  1. Rakuten InsightSurvey Panel Software 8.2Pricing on request
  2. Ipsos SampleOnlySurvey Panel Software 7.7Pricing on request

Strengths and trade-offs

  • Rakuten Insight — where it wins

    • Consumer and B2B panels across Asia, the US, and other markets
    • More than 100 targeting attributes plus demographic pre-selection
    • Programming, translation, hosting, tabulation, and fraud checks included

    Where it doesn't

    • Pricing and bids require contact with sales
    • Managed-service delivery is not a self-serve subscription workflow
    • Web is the listed platform, with email as the support channel

  • Ipsos SampleOnly — where it wins

    • B2C and B2B respondent access spans more than 100 markets.
    • Combines proprietary, vetted partner, mobile and intercept sample sources.
    • Fraud controls, dynamic profiling and programmatic routing support sample operations.

    Where it doesn't

    • Clients manage survey programming, data processing and analysis themselves.
    • SampleOnly is presented as a contact-sales service rather than a free plan.
    • The listed platforms support web access only.
  • Rakuten Insight8.2/10 · Pricing on request

    A managed global panel and data-collection service for consumer and B2B research.

    Try Rakuten InsightFull verdict →
  • Ipsos SampleOnly7.7/10 · Pricing on request

    Ipsos SampleOnly supplies respondent access while clients handle programming, processing and analysis.

    Contact IpsosFull verdict →

More comparisons

All survey panel software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Last updated · How we research and update