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Head-to-head · Survey Panel Software

Kantar Profiles vs Rakuten Insight

  • Updated Sep 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Kantar Profiles #1 in Survey Panel Software 9.0/10 Pricing on request ✓ 4 of 5 features Try Kantar Profiles
Rakuten Insight #2 in Survey Panel Software 8.2/10 Pricing on request ✓ 3 of 5 features Try Rakuten Insight

Kantar Profiles leads on 2 checks, Rakuten Insight on 1, and 3 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreKantar Profiles · 9.0/10
  • Most featuresKantar Profiles · 4 of 5

Kantar Profiles scores higher on our rubric for survey panel software: 9.0 against 8.2 out of 10; our editors rank them #1 and #2.

On panel scope, Rakuten Insight gives you Both where Kantar Profiles offers Consumer. Rakuten Insight offers b2b panels; Kantar Profiles doesn't publish it. Kantar Profiles offers incentive management; Rakuten Insight doesn't publish it. Kantar Profiles offers api access; Rakuten Insight doesn't publish it.

Kantar Profiles is the better fit for global consumer research with managed or DIY fieldwork. Rakuten Insight is the better fit for global consumer and B2B sampling with full-service support.

  • Kantar Profiles fits best

    Global consumer research with managed or DIY fieldwork

  • Rakuten Insight fits best

    Global consumer and B2B sampling with full-service support

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. It never changes our verdict. How we rank.

Side by side

Feature Kantar Profiles 9.0/10 Visit ↗ Rakuten Insight 8.2/10 Visit ↗
At a glance
Editor score 9.0 8.2
Ranking #1 in Survey Panel Software #2 in Survey Panel Software
Best for Global consumer research with managed or DIY fieldwork Global consumer and B2B sampling with full-service support
Pricing model Paid Paid
Starting price Not published Not published
Free plan Not published —
Free trial — —
Deployment Cloud, Mobile Cloud
Platforms Web, iOS, Android Web
Support Docs Email
Built for Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Kantar Profiles 4/5 · Rakuten Insight 3/5
Consumer panels ✓ ✓
B2B panels Not published ✓ (best)
Incentive management ✓ (best) Not published
Fraud controls ✓ ✓
API access ✓ (best) Not published
Specs
Panel scope Consumer Both
Screening workflow Not published Not published
Our review
Pros
  • Combines proprietary panels with vetted third-party respondent sources.
  • Offers managed research support and DIY survey launch through Accelerated Answers.
  • Includes audience targeting, fieldwork controls, reporting and Qubed AI quality checks.
  • Consumer and B2B panels across Asia, the US, and other markets
  • More than 100 targeting attributes plus demographic pre-selection
  • Programming, translation, hosting, tabulation, and fraud checks included
Cons
  • Pricing is contact-sales rather than publicly listed.
  • Its focus is consumer respondents, not an established B2B respondent panel.
  • Buyers seeking self-serve screening workflows may find the described process unclear.
  • Pricing and bids require contact with sales
  • Managed-service delivery is not a self-serve subscription workflow
  • Web is the listed platform, with email as the support channel
Our verdict

For organizations conducting consumer research across markets, Kantar Profiles combines access to respondent sources with survey services. Its Respondent Hub brings together Kantar’s proprietary panels and vetted third-party sources, with…

Read the review →

Rakuten Insight is a managed research-panel and data-collection service for teams running consumer or B2B studies. Its proprietary online respondent panels support sample-only projects, full data collection, online and mobile surveys,…

Read the review →
  1. Kantar ProfilesSurvey Panel Software 9.0Pricing on request
  2. Rakuten InsightSurvey Panel Software 8.2Pricing on request

Strengths and trade-offs

  • Kantar Profiles — where it wins

    • Combines proprietary panels with vetted third-party respondent sources.
    • Offers managed research support and DIY survey launch through Accelerated Answers.
    • Includes audience targeting, fieldwork controls, reporting and Qubed AI quality checks.

    Where it doesn't

    • Pricing is contact-sales rather than publicly listed.
    • Its focus is consumer respondents, not an established B2B respondent panel.
    • Buyers seeking self-serve screening workflows may find the described process unclear.

  • Rakuten Insight — where it wins

    • Consumer and B2B panels across Asia, the US, and other markets
    • More than 100 targeting attributes plus demographic pre-selection
    • Programming, translation, hosting, tabulation, and fraud checks included

    Where it doesn't

    • Pricing and bids require contact with sales
    • Managed-service delivery is not a self-serve subscription workflow
    • Web is the listed platform, with email as the support channel

More comparisons

All survey panel software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Last updated · How we research and update