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Head-to-head · Survey Panel Software

Kantar Profiles vs SurveyMonkey

  • Updated Oct 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score Kantar Profiles #1 in Survey Panel Software 9.3/10 Pricing on request ✓ 4 of 5 features Try Kantar Profiles
SurveyMonkey #4 in Survey Panel Software 9.0/10 Free plan Free plan✓ 1 of 5 features Visit SurveyMonkey

Kantar Profiles leads on 0 checks, SurveyMonkey on 0, and 5 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreKantar Profiles · 9.3/10
  • Free planonly SurveyMonkey
  • Most featuresKantar Profiles · 4 of 5

Kantar Profiles scores higher on our rubric for survey panel software: 9.3 against 9.0 out of 10; our editors rank them #1 and #4.

Kantar Profiles is the better fit for global consumer research with managed or DIY fieldwork. SurveyMonkey is the better fit for teams wanting surveys plus an accessible respondent panel.

  • Kantar Profiles fits best

    Global consumer research with managed or DIY fieldwork

  • SurveyMonkey fits best

    Teams wanting surveys plus an accessible respondent panel

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Side by side

Feature Kantar Profiles 9.3/10 Visit ↗ SurveyMonkey 9.0/10 Visit ↗
At a glance
Editor score 9.3 9.0
Ranking #1 in Survey Panel Software #4 in Survey Panel Software
Best for Global consumer research with managed or DIY fieldwork Teams wanting surveys plus an accessible respondent panel
Pricing model Paid Free plan + paid
Starting price Pricing on request —
Free plan Not checked yet ✓ (best)
Free trial — —
Deployment Cloud, Mobile Cloud, Mobile
Platforms Web, iOS, Android Web, iOS, Android
Support Docs Email, Live chat, Phone, Docs · 24/7
Compliance GDPR SOC 2, ISO 27001, GDPR, HIPAA, PCI DSS, SSO/SAML, 2FA
Built for Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Kantar Profiles 4/5 · SurveyMonkey 1/5
Consumer panels ✓ (best) Not checked yet
B2B panels Not checked yet Not checked yet
Incentive management ✓ (best) Not checked yet
Fraud controls ✓ (best) Not checked yet
API access ✓ ✓
Specs
Panel scope Consumer Not checked yet
Screening workflow Not checked yet Not checked yet
Our review
Pros
  • Combines proprietary panels with vetted third-party respondent sources.
  • Offers managed research support and DIY survey launch through Accelerated Answers.
  • Includes audience targeting, fieldwork controls, reporting and Qubed AI quality checks.
  • SurveyMonkey Audience adds a paid respondent panel for market research.
  • Advanced logic, randomization, charts, filters, reports, and AI analysis.
  • 200+ integrations plus Excel, CSV, SPSS, PDF, and API exports.
Cons
  • Pricing is contact-sales rather than publicly listed.
  • Its focus is consumer respondents, not an established B2B respondent panel.
  • Buyers seeking self-serve screening workflows may find the described process unclear.
  • Audience respondent-panel responses are sold separately from survey plans.
  • Basic limits each survey to 10 questions and has limited responses.
  • Higher response volumes and advanced features require paid tiers.
Our verdict

For organizations conducting consumer research across markets, Kantar Profiles combines access to respondent sources with survey services. Its Respondent Hub brings together Kantar’s proprietary panels and vetted third-party sources, with…

Read the review →

SurveyMonkey is a cloud and mobile survey and forms platform for individuals, teams, researchers, marketers, human-resources departments, and enterprises. It supports template- and AI-assisted creation, web, email, social, embed, and…

Read the review →
  1. Kantar ProfilesSurvey Panel Software 9.3Pricing on request
  2. SurveyMonkeySurvey Panel Software 9.0Free plan

Strengths and trade-offs

  • Kantar Profiles — where it wins

    • Combines proprietary panels with vetted third-party respondent sources.
    • Offers managed research support and DIY survey launch through Accelerated Answers.
    • Includes audience targeting, fieldwork controls, reporting and Qubed AI quality checks.

    Where it doesn't

    • Pricing is contact-sales rather than publicly listed.
    • Its focus is consumer respondents, not an established B2B respondent panel.
    • Buyers seeking self-serve screening workflows may find the described process unclear.

  • SurveyMonkey — where it wins

    • SurveyMonkey Audience adds a paid respondent panel for market research.
    • Advanced logic, randomization, charts, filters, reports, and AI analysis.
    • 200+ integrations plus Excel, CSV, SPSS, PDF, and API exports.

    Where it doesn't

    • Audience respondent-panel responses are sold separately from survey plans.
    • Basic limits each survey to 10 questions and has limited responses.
    • Higher response volumes and advanced features require paid tiers.

More comparisons

All survey panel software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update