Kantar Profiles vs SurveyMonkey

KPKantar Profiles9.0Visit SurveyMonkey7.6Visit

Higher score KP Kantar Profiles #1 in Survey Panel Software 9.0/10 Pricing on request ✓ 4 of 5 features Try Kantar Profiles

vs

SurveyMonkey #4 in Survey Panel Software 7.6/10 Free plan · paid from $30/user/mo (annual) Free plan✓ 1 of 5 features Visit SurveyMonkey

• Kantar Profiles fits best

  Global consumer research with managed or DIY fieldwork

• SurveyMonkey fits best

  Teams wanting surveys plus an accessible respondent panel

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. It never changes our verdict. How we rank.

Side by side

Feature	KPKantar Profiles 9.0/10 Visit ↗	SurveyMonkey 7.6/10 Visit ↗
At a glance
Editor score	9.0	7.6
Ranking	#1 in Survey Panel Software	#4 in Survey Panel Software
Best for	Global consumer research with managed or DIY fieldwork	Teams wanting surveys plus an accessible respondent panel
Pricing model	Paid	Free plan + paid
Starting price	Not published	Not published
Free plan	Not published	✓ (best)
Free trial	—	—
Deployment	Cloud, Mobile	Cloud, Mobile
Platforms	Web, iOS, Android	Web, iOS, Android
Support	Docs	Email, Live chat, Phone, Docs · 24/7
Compliance	GDPR	SOC 2, ISO 27001, GDPR, HIPAA, PCI DSS, SSO/SAML, 2FA
Built for	Mid-market, Enterprise	Solo, Small business, Mid-market, Enterprise
Features Kantar Profiles 4/5 · SurveyMonkey 1/5
Consumer panels	✓ (best)	Not published
B2B panels	Not published	Not published
Incentive management	✓ (best)	Not published
Fraud controls	✓ (best)	Not published
API access	✓	✓
Specs
Panel scope	Consumer	Not published
Screening workflow	Not published	Not published
Our review
Pros	Combines proprietary panels with vetted third-party respondent sources. Offers managed research support and DIY survey launch through Accelerated Answers. Includes audience targeting, fieldwork controls, reporting and Qubed AI quality checks.	SurveyMonkey Audience adds a paid respondent panel for market research. Advanced logic, randomization, charts, filters, reports, and AI analysis. 200+ integrations plus Excel, CSV, SPSS, PDF, and API exports.
Cons	Pricing is contact-sales rather than publicly listed. Its focus is consumer respondents, not an established B2B respondent panel. Buyers seeking self-serve screening workflows may find the described process unclear.	Audience respondent-panel responses are sold separately from survey plans. Basic limits each survey to 10 questions and has limited responses. Higher response volumes and advanced features require paid tiers.
Our verdict	For organizations conducting consumer research across markets, Kantar Profiles combines access to respondent sources with survey services. Its Respondent Hub brings together Kantar’s proprietary panels and vetted third-party sources, with… Read the review →	SurveyMonkey is a cloud and mobile survey and forms platform for individuals, teams, researchers, marketers, human-resources departments, and enterprises. It supports template- and AI-assisted creation, web, email, social, embed, and… Read the review →

Strengths and trade-offs

• Kantar Profiles — where it wins

  • Combines proprietary panels with vetted third-party respondent sources.
  • Offers managed research support and DIY survey launch through Accelerated Answers.
  • Includes audience targeting, fieldwork controls, reporting and Qubed AI quality checks.

  Where it doesn't

  • Pricing is contact-sales rather than publicly listed.
  • Its focus is consumer respondents, not an established B2B respondent panel.
  • Buyers seeking self-serve screening workflows may find the described process unclear.

• SurveyMonkey — where it wins

  • SurveyMonkey Audience adds a paid respondent panel for market research.
  • Advanced logic, randomization, charts, filters, reports, and AI analysis.
  • 200+ integrations plus Excel, CSV, SPSS, PDF, and API exports.

  Where it doesn't

  • Audience respondent-panel responses are sold separately from survey plans.
  • Basic limits each survey to 10 questions and has limited responses.
  • Higher response volumes and advanced features require paid tiers.

• KPKantar Profiles9.0/10 · Pricing on request

  A managed and DIY survey research service with consumer reach across more than 100 markets.

  Try Kantar ProfilesFull verdict →
• SurveyMonkey7.6/10 · Free plan · paid from $30/user/mo (annual)

  Survey creation, analysis, integrations, and an optional respondent panel in one platform.

  Visit SurveyMonkeyFull verdict →