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Head-to-head · Survey Panel Software

Kantar Profiles vs Pureprofile

  • Updated Sep 2026
  • Both researched from official sources
  • 4 checks side by side
Higher score Kantar Profiles #1 in Survey Panel Software 9.0/10 Pricing on request ✓ 4 of 5 features Try Kantar Profiles
Pureprofile #7 in Survey Panel Software 6.6/10 Pricing on request ✓ 4 of 5 features Visit Pureprofile

Kantar Profiles leads on 0 checks, Pureprofile on 0, and 4 are even. Who comes out ahead on the 4 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreKantar Profiles · 9.0/10

Kantar Profiles scores higher on our rubric for survey panel software: 9.0 against 6.6 out of 10; our editors rank them #1 and #7.

Kantar Profiles is the better fit for global consumer research with managed or DIY fieldwork. Pureprofile is the better fit for global consumer sample with self-service and managed options.

  • Kantar Profiles fits best

    Global consumer research with managed or DIY fieldwork

  • Pureprofile fits best

    Global consumer sample with self-service and managed options

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. It never changes our verdict. How we rank.

Side by side

Feature Kantar Profiles 9.0/10 Visit ↗ Pureprofile 6.6/10 Visit ↗
At a glance
Editor score 9.0 6.6
Ranking #1 in Survey Panel Software #7 in Survey Panel Software
Best for Global consumer research with managed or DIY fieldwork Global consumer sample with self-service and managed options
Pricing model Paid Paid
Starting price Not published Not published
Free plan Not published Not published
Free trial — —
Deployment Cloud, Mobile Cloud, Mobile
Platforms Web, iOS, Android Web, iOS, Android
Support Docs Email, Phone, Docs
Compliance GDPR ISO 27001, GDPR
Built for Mid-market, Enterprise Mid-market, Enterprise
Features Kantar Profiles 4/5 · Pureprofile 4/5
Consumer panels ✓ ✓
B2B panels Not published Not published
Incentive management ✓ ✓
Fraud controls ✓ ✓
API access ✓ ✓
Specs
Panel scope Consumer Consumer
Screening workflow Not published Profile_only
Our review
Pros
  • Combines proprietary panels with vetted third-party respondent sources.
  • Offers managed research support and DIY survey launch through Accelerated Answers.
  • Includes audience targeting, fieldwork controls, reporting and Qubed AI quality checks.
  • Target audiences by demographic, behavioral, and attitudinal profiles
  • Choose managed fieldwork, self-service surveys, or API access
  • Rewards and fraud-prevention measures support panel participation
Cons
  • Pricing is contact-sales rather than publicly listed.
  • Its focus is consumer respondents, not an established B2B respondent panel.
  • Buyers seeking self-serve screening workflows may find the described process unclear.
  • Primarily consumer-focused, rather than a dedicated B2B panel
  • Project pricing is quoted to fit study requirements
  • Profile-based screening may not suit workflows needing other screening methods
Our verdict

For organizations conducting consumer research across markets, Kantar Profiles combines access to respondent sources with survey services. Its Respondent Hub brings together Kantar’s proprietary panels and vetted third-party sources, with…

Read the review →

Pureprofile gives businesses, agencies, and researchers access to a global online consumer panel. The offering centers on continuously updated respondent profiles, custom audience targeting, and survey sample delivery through managed…

Read the review →
  1. Kantar ProfilesSurvey Panel Software 9.0Pricing on request
  2. PureprofileSurvey Panel Software 6.6Pricing on request

Strengths and trade-offs

  • Kantar Profiles — where it wins

    • Combines proprietary panels with vetted third-party respondent sources.
    • Offers managed research support and DIY survey launch through Accelerated Answers.
    • Includes audience targeting, fieldwork controls, reporting and Qubed AI quality checks.

    Where it doesn't

    • Pricing is contact-sales rather than publicly listed.
    • Its focus is consumer respondents, not an established B2B respondent panel.
    • Buyers seeking self-serve screening workflows may find the described process unclear.

  • Pureprofile — where it wins

    • Target audiences by demographic, behavioral, and attitudinal profiles
    • Choose managed fieldwork, self-service surveys, or API access
    • Rewards and fraud-prevention measures support panel participation

    Where it doesn't

    • Primarily consumer-focused, rather than a dedicated B2B panel
    • Project pricing is quoted to fit study requirements
    • Profile-based screening may not suit workflows needing other screening methods

More comparisons

All survey panel software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Last updated · How we research and update