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Head-to-head · Survey Panel Software

Ipsos SampleOnly vs Pureprofile

  • Updated Sep 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Ipsos SampleOnly #3 in Survey Panel Software 7.7/10 Pricing on request ✓ 4 of 5 features Contact Ipsos
Pureprofile #7 in Survey Panel Software 6.6/10 Pricing on request ✓ 4 of 5 features Visit Pureprofile

Ipsos SampleOnly leads on 1 check, Pureprofile on 1, and 4 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreIpsos SampleOnly · 7.7/10

Ipsos SampleOnly scores higher on our rubric for survey panel software: 7.7 against 6.6 out of 10; our editors rank them #3 and #7.

On panel scope, Ipsos SampleOnly gives you Both where Pureprofile offers Consumer. Ipsos SampleOnly offers b2b panels; Pureprofile doesn't publish it. Pureprofile offers incentive management; Ipsos SampleOnly doesn't publish it.

Ipsos SampleOnly is the better fit for enterprise B2B and consumer sample operations. Pureprofile is the better fit for global consumer sample with self-service and managed options.

  • Ipsos SampleOnly fits best

    Enterprise B2B and consumer sample operations

  • Pureprofile fits best

    Global consumer sample with self-service and managed options

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. It never changes our verdict. How we rank.

Side by side

Feature Ipsos SampleOnly 7.7/10 Visit ↗ Pureprofile 6.6/10 Visit ↗
At a glance
Editor score 7.7 6.6
Ranking #3 in Survey Panel Software #7 in Survey Panel Software
Best for Enterprise B2B and consumer sample operations Global consumer sample with self-service and managed options
Pricing model Paid Paid
Starting price Not published Not published
Free plan — Not published
Free trial — —
Deployment Cloud Cloud, Mobile
Platforms Web Web, iOS, Android
Built for Mid-market, Enterprise Mid-market, Enterprise
Features Ipsos SampleOnly 4/5 · Pureprofile 4/5
Consumer panels ✓ ✓
B2B panels ✓ (best) Not published
Incentive management Not published ✓ (best)
Fraud controls ✓ ✓
API access ✓ ✓
Specs
Panel scope Both Consumer
Screening workflow Not published Profile_only
Our review
Pros
  • B2C and B2B respondent access spans more than 100 markets.
  • Combines proprietary, vetted partner, mobile and intercept sample sources.
  • Fraud controls, dynamic profiling and programmatic routing support sample operations.
  • Target audiences by demographic, behavioral, and attitudinal profiles
  • Choose managed fieldwork, self-service surveys, or API access
  • Rewards and fraud-prevention measures support panel participation
Cons
  • Clients manage survey programming, data processing and analysis themselves.
  • SampleOnly is presented as a contact-sales service rather than a free plan.
  • The listed platforms support web access only.
  • Primarily consumer-focused, rather than a dedicated B2B panel
  • Project pricing is quoted to fit study requirements
  • Profile-based screening may not suit workflows needing other screening methods
Our verdict

Ipsos SampleOnly provides access to respondent sources for teams running consumer or business-to-business research. It suits mid-market and enterprise sample operations, including one-off, multi-country and multi-wave studies. Clients…

Read the review →

Pureprofile gives businesses, agencies, and researchers access to a global online consumer panel. The offering centers on continuously updated respondent profiles, custom audience targeting, and survey sample delivery through managed…

Read the review →
  1. Ipsos SampleOnlySurvey Panel Software 7.7Pricing on request
  2. PureprofileSurvey Panel Software 6.6Pricing on request

Strengths and trade-offs

  • Ipsos SampleOnly — where it wins

    • B2C and B2B respondent access spans more than 100 markets.
    • Combines proprietary, vetted partner, mobile and intercept sample sources.
    • Fraud controls, dynamic profiling and programmatic routing support sample operations.

    Where it doesn't

    • Clients manage survey programming, data processing and analysis themselves.
    • SampleOnly is presented as a contact-sales service rather than a free plan.
    • The listed platforms support web access only.

  • Pureprofile — where it wins

    • Target audiences by demographic, behavioral, and attitudinal profiles
    • Choose managed fieldwork, self-service surveys, or API access
    • Rewards and fraud-prevention measures support panel participation

    Where it doesn't

    • Primarily consumer-focused, rather than a dedicated B2B panel
    • Project pricing is quoted to fit study requirements
    • Profile-based screening may not suit workflows needing other screening methods
  • Ipsos SampleOnly7.7/10 · Pricing on request

    Ipsos SampleOnly supplies respondent access while clients handle programming, processing and analysis.

    Contact IpsosFull verdict →
  • Pureprofile6.6/10 · Pricing on request

    A consumer panel with profile-based targeting and managed, self-service, and API access.

    Visit PureprofileFull verdict →

More comparisons

All survey panel software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Last updated · How we research and update