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Head-to-head · Survey Panel Software

Rakuten Insight vs Pureprofile

  • Updated Sep 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Rakuten Insight #2 in Survey Panel Software 8.2/10 Pricing on request ✓ 3 of 5 features Try Rakuten Insight
Pureprofile #7 in Survey Panel Software 6.6/10 Pricing on request ✓ 4 of 5 features Visit Pureprofile

Rakuten Insight leads on 1 check, Pureprofile on 2, and 3 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreRakuten Insight · 8.2/10
  • Most featuresPureprofile · 4 of 5

Rakuten Insight scores higher on our rubric for survey panel software: 8.2 against 6.6 out of 10; our editors rank them #2 and #7.

On panel scope, Rakuten Insight gives you Both where Pureprofile offers Consumer. Rakuten Insight offers b2b panels; Pureprofile doesn't publish it. Pureprofile offers incentive management; Rakuten Insight doesn't publish it. Pureprofile offers api access; Rakuten Insight doesn't publish it.

Rakuten Insight is the better fit for global consumer and B2B sampling with full-service support. Pureprofile is the better fit for global consumer sample with self-service and managed options.

  • Rakuten Insight fits best

    Global consumer and B2B sampling with full-service support

  • Pureprofile fits best

    Global consumer sample with self-service and managed options

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. It never changes our verdict. How we rank.

Side by side

Feature Rakuten Insight 8.2/10 Visit ↗ Pureprofile 6.6/10 Visit ↗
At a glance
Editor score 8.2 6.6
Ranking #2 in Survey Panel Software #7 in Survey Panel Software
Best for Global consumer and B2B sampling with full-service support Global consumer sample with self-service and managed options
Pricing model Paid Paid
Starting price Not published Not published
Free plan — Not published
Free trial — —
Deployment Cloud Cloud, Mobile
Platforms Web Web, iOS, Android
Support Email Email, Phone, Docs
Built for Small business, Mid-market, Enterprise Mid-market, Enterprise
Features Rakuten Insight 3/5 · Pureprofile 4/5
Consumer panels ✓ ✓
B2B panels ✓ (best) Not published
Incentive management Not published ✓ (best)
Fraud controls ✓ ✓
API access Not published ✓ (best)
Specs
Panel scope Both Consumer
Screening workflow Not published Profile_only
Our review
Pros
  • Consumer and B2B panels across Asia, the US, and other markets
  • More than 100 targeting attributes plus demographic pre-selection
  • Programming, translation, hosting, tabulation, and fraud checks included
  • Target audiences by demographic, behavioral, and attitudinal profiles
  • Choose managed fieldwork, self-service surveys, or API access
  • Rewards and fraud-prevention measures support panel participation
Cons
  • Pricing and bids require contact with sales
  • Managed-service delivery is not a self-serve subscription workflow
  • Web is the listed platform, with email as the support channel
  • Primarily consumer-focused, rather than a dedicated B2B panel
  • Project pricing is quoted to fit study requirements
  • Profile-based screening may not suit workflows needing other screening methods
Our verdict

Rakuten Insight is a managed research-panel and data-collection service for teams running consumer or B2B studies. Its proprietary online respondent panels support sample-only projects, full data collection, online and mobile surveys,…

Read the review →

Pureprofile gives businesses, agencies, and researchers access to a global online consumer panel. The offering centers on continuously updated respondent profiles, custom audience targeting, and survey sample delivery through managed…

Read the review →
  1. Rakuten InsightSurvey Panel Software 8.2Pricing on request
  2. PureprofileSurvey Panel Software 6.6Pricing on request

Strengths and trade-offs

  • Rakuten Insight — where it wins

    • Consumer and B2B panels across Asia, the US, and other markets
    • More than 100 targeting attributes plus demographic pre-selection
    • Programming, translation, hosting, tabulation, and fraud checks included

    Where it doesn't

    • Pricing and bids require contact with sales
    • Managed-service delivery is not a self-serve subscription workflow
    • Web is the listed platform, with email as the support channel

  • Pureprofile — where it wins

    • Target audiences by demographic, behavioral, and attitudinal profiles
    • Choose managed fieldwork, self-service surveys, or API access
    • Rewards and fraud-prevention measures support panel participation

    Where it doesn't

    • Primarily consumer-focused, rather than a dedicated B2B panel
    • Project pricing is quoted to fit study requirements
    • Profile-based screening may not suit workflows needing other screening methods

More comparisons

All survey panel software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Last updated · How we research and update