Pureprofile

At a glance

• Editor score
  6.6 / 10
• Pricing
  Pricing on request
• Best for
  Global consumer sample with self-service and managed options
• Panel scope
  Consumer
• Founded
  2000 · Surry Hills, New South Wales, Australia
• Facts checked
  28 Sep 2026

• Where it wins

  • Target audiences by demographic, behavioral, and attitudinal profiles
  • Choose managed fieldwork, self-service surveys, or API access
  • Rewards and fraud-prevention measures support panel participation

• Where it doesn't

  • Primarily consumer-focused, rather than a dedicated B2B panel
  • Project pricing is quoted to fit study requirements
  • Profile-based screening may not suit workflows needing other screening methods

Our verdict on Pureprofile

Pureprofile gives businesses, agencies, and researchers access to a global online consumer panel. The offering centers on continuously updated respondent profiles, custom audience targeting, and survey sample delivery through managed services, self-service tools, and API access. Panel members can participate on web and mobile applications and receive cash or other rewards. Its consumer-panel focus makes it a fit for teams seeking broad consumer research rather than a dedicated B2B sample.

The platform supports targeting by demographics, behaviors, and attitudes, drawing on thousands of respondent data points described in the product information. Its scope also includes de-duplication and fraud prevention, along with mobile and desktop survey support. These features are relevant when sample quality and flexible audience definition matter. Screening workflows are profile-based, so teams whose research depends on different screening approaches should compare alternatives before choosing it.

Pureprofile combines managed fieldwork with self-service survey capability and API access, offering different routes to panel sample depending on a team's operating model. The published offering includes web, iOS, Android, and API platforms, with email, phone, and documentation support; its stated compliance includes ISO 27001 and GDPR. According to the vendor's pricing information, project pricing is quoted based on study requirements rather than presented as a standard software price list. That suits buyers evaluating sample and fieldwork around specific studies, but teams seeking a fixed published software price or a clearly dedicated B2B panel may prefer another provider. Pureprofile is strongest for mid-market and enterprise teams needing consumer reach and flexible fieldwork options.

Pureprofile pricing

Pureprofile fact sheet

Alternatives to Pureprofile

• KPKantar ProfilesA managed and DIY survey research service with consumer reach across more than 100 markets.9.0
• RIRakuten InsightA managed global panel and data-collection service for consumer and B2B research.8.2
• ISIpsos SampleOnlyIpsos SampleOnly supplies respondent access while clients handle programming, processing and analysis.7.7

See all Pureprofile alternatives →

Pureprofile vs the competition

• PKPPureprofile vs Kantar Profiles
• PRIPureprofile vs Rakuten Insight
• PISPureprofile vs Ipsos SampleOnly
• PPureprofile vs SurveyMonkey
• PCPureprofile vs Cint
• PCAPureprofile vs Centiment Audience Panel

Compare Pureprofile with any tool side by side →

Featured on iTechGuides

Pureprofile is listed in our Survey Panel Software directory. Add the badge to your site — it links back to this page.

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Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

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Last updated 29 Sep 2026 · How we research and update