Rakuten Insight vs SurveyMonkey

RIRakuten Insight8.2Visit SurveyMonkey7.6Visit

Higher score RI Rakuten Insight #2 in Survey Panel Software 8.2/10 Pricing on request ✓ 3 of 5 features Try Rakuten Insight

vs

SurveyMonkey #4 in Survey Panel Software 7.6/10 Free plan · paid from $30/user/mo (annual) Free plan✓ 1 of 5 features Visit SurveyMonkey

• Rakuten Insight fits best

  Global consumer and B2B sampling with full-service support

• SurveyMonkey fits best

  Teams wanting surveys plus an accessible respondent panel

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Side by side

Feature	RIRakuten Insight 8.2/10 Visit ↗	SurveyMonkey 7.6/10 Visit ↗
At a glance
Editor score	8.2	7.6
Ranking	#2 in Survey Panel Software	#4 in Survey Panel Software
Best for	Global consumer and B2B sampling with full-service support	Teams wanting surveys plus an accessible respondent panel
Pricing model	Paid	Free plan + paid
Starting price	Not published	Not published
Free plan	—	✓ (best)
Free trial	—	—
Deployment	Cloud	Cloud, Mobile
Platforms	Web	Web, iOS, Android
Support	Email	Email, Live chat, Phone, Docs · 24/7
Built for	Small business, Mid-market, Enterprise	Solo, Small business, Mid-market, Enterprise
Features Rakuten Insight 3/5 · SurveyMonkey 1/5
Consumer panels	✓ (best)	Not published
B2B panels	✓ (best)	Not published
Incentive management	Not published	Not published
Fraud controls	✓ (best)	Not published
API access	Not published	✓ (best)
Specs
Panel scope	Both	Not published
Screening workflow	Not published	Not published
Our review
Pros	Consumer and B2B panels across Asia, the US, and other markets More than 100 targeting attributes plus demographic pre-selection Programming, translation, hosting, tabulation, and fraud checks included	SurveyMonkey Audience adds a paid respondent panel for market research. Advanced logic, randomization, charts, filters, reports, and AI analysis. 200+ integrations plus Excel, CSV, SPSS, PDF, and API exports.
Cons	Pricing and bids require contact with sales Managed-service delivery is not a self-serve subscription workflow Web is the listed platform, with email as the support channel	Audience respondent-panel responses are sold separately from survey plans. Basic limits each survey to 10 questions and has limited responses. Higher response volumes and advanced features require paid tiers.
Our verdict	Rakuten Insight is a managed research-panel and data-collection service for teams running consumer or B2B studies. Its proprietary online respondent panels support sample-only projects, full data collection, online and mobile surveys,… Read the review →	SurveyMonkey is a cloud and mobile survey and forms platform for individuals, teams, researchers, marketers, human-resources departments, and enterprises. It supports template- and AI-assisted creation, web, email, social, embed, and… Read the review →

Strengths and trade-offs

• Rakuten Insight — where it wins

  • Consumer and B2B panels across Asia, the US, and other markets
  • More than 100 targeting attributes plus demographic pre-selection
  • Programming, translation, hosting, tabulation, and fraud checks included

  Where it doesn't

  • Pricing and bids require contact with sales
  • Managed-service delivery is not a self-serve subscription workflow
  • Web is the listed platform, with email as the support channel

• SurveyMonkey — where it wins

  • SurveyMonkey Audience adds a paid respondent panel for market research.
  • Advanced logic, randomization, charts, filters, reports, and AI analysis.
  • 200+ integrations plus Excel, CSV, SPSS, PDF, and API exports.

  Where it doesn't

  • Audience respondent-panel responses are sold separately from survey plans.
  • Basic limits each survey to 10 questions and has limited responses.
  • Higher response volumes and advanced features require paid tiers.

• RIRakuten Insight8.2/10 · Pricing on request

  A managed global panel and data-collection service for consumer and B2B research.

  Try Rakuten InsightFull verdict →
• SurveyMonkey7.6/10 · Free plan · paid from $30/user/mo (annual)

  Survey creation, analysis, integrations, and an optional respondent panel in one platform.

  Visit SurveyMonkeyFull verdict →