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Head-to-head · Survey Panel Software

Ipsos SampleOnly vs SurveyMonkey

Updated Sep 2026
Both researched from official sources
5 checks side by side

Higher score Ipsos SampleOnly #3 in Survey Panel Software 7.7/10 Pricing on request ✓ 4 of 5 features Contact Ipsos

SurveyMonkey #4 in Survey Panel Software 7.6/10 Free plan · paid from $30/user/mo (annual) Free plan✓ 1 of 5 features Visit SurveyMonkey

Ipsos SampleOnly leads on 3 checks, SurveyMonkey on 1, and 1 is even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

Highest scoreIpsos SampleOnly · 7.7/10
Free planonly SurveyMonkey
Most featuresIpsos SampleOnly · 4 of 5

Ipsos SampleOnly scores higher on our rubric for survey panel software: 7.7 against 7.6 out of 10; our editors rank them #3 and #4.

SurveyMonkey offers free plan; Ipsos SampleOnly doesn't. Ipsos SampleOnly offers consumer panels; SurveyMonkey doesn't publish it. Ipsos SampleOnly offers b2b panels; SurveyMonkey doesn't publish it. Ipsos SampleOnly offers fraud controls; SurveyMonkey doesn't publish it.

Ipsos SampleOnly is the better fit for enterprise B2B and consumer sample operations. SurveyMonkey is the better fit for teams wanting surveys plus an accessible respondent panel.

Ipsos SampleOnly fits best
Enterprise B2B and consumer sample operations
SurveyMonkey fits best
Teams wanting surveys plus an accessible respondent panel

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. It never changes our verdict. How we rank.

Side by side

Show only differences

Feature	Ipsos SampleOnly 7.7/10 Visit ↗	SurveyMonkey 7.6/10 Visit ↗
At a glance
Editor score	7.7	7.6
Ranking	#3 in Survey Panel Software	#4 in Survey Panel Software
Best for	Enterprise B2B and consumer sample operations	Teams wanting surveys plus an accessible respondent panel
Pricing model	Paid	Free plan + paid
Starting price	Not published	Not published
Free plan	—	✓ (best)
Free trial	—	—
Deployment	Cloud	Cloud, Mobile
Platforms	Web	Web, iOS, Android
Integrations	2 integrations	200+ integrations
Built for	Mid-market, Enterprise	Solo, Small business, Mid-market, Enterprise
Features Ipsos SampleOnly 4/5 · SurveyMonkey 1/5
Consumer panels	✓ (best)	Not published
B2B panels	✓ (best)	Not published
Incentive management	Not published	Not published
Fraud controls	✓ (best)	Not published
API access	✓	✓
Specs
Panel scope	Both	Not published
Screening workflow	Not published	Not published
Our review
Pros	B2C and B2B respondent access spans more than 100 markets. Combines proprietary, vetted partner, mobile and intercept sample sources. Fraud controls, dynamic profiling and programmatic routing support sample operations.	SurveyMonkey Audience adds a paid respondent panel for market research. Advanced logic, randomization, charts, filters, reports, and AI analysis. 200+ integrations plus Excel, CSV, SPSS, PDF, and API exports.
Cons	Clients manage survey programming, data processing and analysis themselves. SampleOnly is presented as a contact-sales service rather than a free plan. The listed platforms support web access only.	Audience respondent-panel responses are sold separately from survey plans. Basic limits each survey to 10 questions and has limited responses. Higher response volumes and advanced features require paid tiers.
Our verdict	Ipsos SampleOnly provides access to respondent sources for teams running consumer or business-to-business research. It suits mid-market and enterprise sample operations, including one-off, multi-country and multi-wave studies. Clients… Read the review →	SurveyMonkey is a cloud and mobile survey and forms platform for individuals, teams, researchers, marketers, human-resources departments, and enterprises. It supports template- and AI-assisted creation, web, email, social, embed, and… Read the review →

I Ipsos SampleOnlySurvey Panel Software 7.7Pricing on request
SurveyMonkeySurvey Panel Software 7.6Free plan · paid from $30/user/mo (annual)

Strengths and trade-offs

Ipsos SampleOnly — where it wins
- B2C and B2B respondent access spans more than 100 markets.
- Combines proprietary, vetted partner, mobile and intercept sample sources.
- Fraud controls, dynamic profiling and programmatic routing support sample operations.
Where it doesn't
- Clients manage survey programming, data processing and analysis themselves.
- SampleOnly is presented as a contact-sales service rather than a free plan.
- The listed platforms support web access only.
SurveyMonkey — where it wins
- SurveyMonkey Audience adds a paid respondent panel for market research.
- Advanced logic, randomization, charts, filters, reports, and AI analysis.
- 200+ integrations plus Excel, CSV, SPSS, PDF, and API exports.
Where it doesn't
- Audience respondent-panel responses are sold separately from survey plans.
- Basic limits each survey to 10 questions and has limited responses.
- Higher response volumes and advanced features require paid tiers.

Ipsos SampleOnly7.7/10 · Pricing on request
Ipsos SampleOnly supplies respondent access while clients handle programming, processing and analysis.
Contact Ipsos Full verdict →
SurveyMonkey7.6/10 · Free plan · paid from $30/user/mo (annual)
Survey creation, analysis, integrations, and an optional respondent panel in one platform.
Visit SurveyMonkey Full verdict →

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Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Last updated 29 Sep 2026 · How we research and update