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Head-to-head · Survey Panel Software

Ipsos SampleOnly vs Centiment Audience Panel

  • Updated Sep 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Ipsos SampleOnly #3 in Survey Panel Software 7.7/10 Pricing on request ✓ 4 of 5 features Contact Ipsos
Centiment Audience Panel #6 in Survey Panel Software 6.8/10 Pricing on request ✓ 4 of 5 features Visit Centiment

Ipsos SampleOnly leads on 1 check, Centiment Audience Panel on 1, and 4 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreIpsos SampleOnly · 7.7/10

Ipsos SampleOnly scores higher on our rubric for survey panel software: 7.7 against 6.8 out of 10; our editors rank them #3 and #6.

Centiment Audience Panel offers incentive management; Ipsos SampleOnly doesn't publish it. Ipsos SampleOnly offers api access; Centiment Audience Panel doesn't publish it.

Ipsos SampleOnly is the better fit for enterprise B2B and consumer sample operations. Centiment Audience Panel is the better fit for teams needing managed consumer and B2B survey fielding.

  • Ipsos SampleOnly fits best

    Enterprise B2B and consumer sample operations

  • Centiment Audience Panel fits best

    Teams needing managed consumer and B2B survey fielding

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. It never changes our verdict. How we rank.

Side by side

Feature Ipsos SampleOnly 7.7/10 Visit ↗ Centiment Audience Panel 6.8/10 Visit ↗
At a glance
Editor score 7.7 6.8
Ranking #3 in Survey Panel Software #6 in Survey Panel Software
Best for Enterprise B2B and consumer sample operations Teams needing managed consumer and B2B survey fielding
Pricing model Paid Paid
Starting price Not published Not published
Free plan — —
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Integrations 2 integrations 3,000+ integrations
Built for Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Ipsos SampleOnly 4/5 · Centiment Audience Panel 4/5
Consumer panels ✓ ✓
B2B panels ✓ ✓
Incentive management Not published ✓ (best)
Fraud controls ✓ ✓
API access ✓ (best) Not published
Specs
Panel scope Both Both
Screening workflow Not published Profile_only
Our review
Pros
  • B2C and B2B respondent access spans more than 100 markets.
  • Combines proprietary, vetted partner, mobile and intercept sample sources.
  • Fraud controls, dynamic profiling and programmatic routing support sample operations.
  • Consumer and B2B targeting across more than 100 countries
  • Managed quotas, census balancing, incentives and fieldwork
  • IP, proxy, reCAPTCHA, fraud-score and duplication controls
Cons
  • Clients manage survey programming, data processing and analysis themselves.
  • SampleOnly is presented as a contact-sales service rather than a free plan.
  • The listed platforms support web access only.
  • Pricing is quoted per completed response
  • Survey Platform subscription is separate from Audience Panel pricing
  • Web-only deployment with profile-based screening workflows
Our verdict

Ipsos SampleOnly provides access to respondent sources for teams running consumer or business-to-business research. It suits mid-market and enterprise sample operations, including one-off, multi-country and multi-wave studies. Clients…

Read the review →

Centiment Audience Panel provides recruited, profiled respondents for market-research surveys. It serves teams that need either consumer participants or professionals selected by attributes such as industry, department, seniority,…

Read the review →
  1. Ipsos SampleOnlySurvey Panel Software 7.7Pricing on request
  2. Centiment Audience PanelSurvey Panel Software 6.8Pricing on request

Strengths and trade-offs

  • Ipsos SampleOnly — where it wins

    • B2C and B2B respondent access spans more than 100 markets.
    • Combines proprietary, vetted partner, mobile and intercept sample sources.
    • Fraud controls, dynamic profiling and programmatic routing support sample operations.

    Where it doesn't

    • Clients manage survey programming, data processing and analysis themselves.
    • SampleOnly is presented as a contact-sales service rather than a free plan.
    • The listed platforms support web access only.

  • Centiment Audience Panel — where it wins

    • Consumer and B2B targeting across more than 100 countries
    • Managed quotas, census balancing, incentives and fieldwork
    • IP, proxy, reCAPTCHA, fraud-score and duplication controls

    Where it doesn't

    • Pricing is quoted per completed response
    • Survey Platform subscription is separate from Audience Panel pricing
    • Web-only deployment with profile-based screening workflows
  • Ipsos SampleOnly7.7/10 · Pricing on request

    Ipsos SampleOnly supplies respondent access while clients handle programming, processing and analysis.

    Contact IpsosFull verdict →
  • Centiment Audience Panel6.8/10 · Pricing on request

    A managed, internationally targeted survey panel with quote-based response pricing.

    Visit CentimentFull verdict →

More comparisons

All survey panel software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Last updated · How we research and update