AmeriSpeak
AmeriSpeak: A consumer research service for organizations that need probability-based U.S. household samples. Ranked #9 of 46 in Survey Panel Software by our editors (6.5/10); pricing: Pricing on request; best for probability-based U.S. consumer and household research.
At a glance
- Editor score6.5 / 10
- PricingPricing on request
- Best forProbability-based U.S. consumer and household research
- Panel scopeConsumer
- Founded1941 · Chicago, Illinois, United States
- Facts checked28 Sep 2026
Where it wins
- Probability-based household recruitment uses mail, telephone, and in-person modes.
- Supports English- and Spanish-language studies and smartphone-enabled web surveys.
- Combines custom surveys, omnibus studies, qualitative methods, and audience targeting.
Where it doesn't
- Consumer-focused panel does not serve B2B research needs.
- Pricing is handled through contact with NORC's business-development team.
- Research and sample service may require a custom engagement rather than self-service use.
Our verdict on AmeriSpeak
AmeriSpeak is NORC at the University of Chicago’s probability-based household survey panel, designed for government, academic, nonprofit, media, and commercial organizations conducting U.S. consumer research. Households are selected through probability sampling and recruited by mail, telephone, and in-person interviewers; studies can run by web or phone. The service is suited to teams that prioritize household sampling and representative consumer research over a B2B respondent panel or a self-service survey tool.
Research options span custom survey design and fielding, bi-weekly omnibus surveys, and qualitative work such as interviews, focus groups, diary studies, and cognitive interviews. Targeting can use demographic, geographic, voter-status, and life-stage criteria, with specialized panels for teens, Latino audiences, federal research, and other populations. English- and Spanish-language recruitment and surveys, smartphone-enabled web participation, and AmeriPoints respondent rewards extend its fit across study designs. NORC also offers proprietary panels using AmeriSpeak recruitment methods and panel technology, which may suit organizations seeking a custom panel approach.
AmeriSpeak is sold as a research and sample service, and NORC directs prospective clients to its business-development team rather than publishing a price list. That points toward a scoped procurement conversation, not a straightforward subscription purchase. Support is available by email and phone; the service is cloud-deployed and fits mid-market and enterprise organizations. Choose it when probability-based U.S. household sampling, multiple recruitment modes, or qualitative methods are central to the research. Look elsewhere if the study requires B2B respondents or if the team needs a publicly priced, self-serve survey panel.
AmeriSpeak pricing
AmeriSpeak fact sheet
| Free plan | Not verified |
|---|---|
| Paid from | Not verified |
| Panel scope | Consumer |
| Consumer panels | Yes |
| B2B panels | No |
| Screening workflow | Profile_only |
| Incentive management | Yes |
| Fraud controls | Yes |
| API access | Not verified |
| Deployment | Cloud |
| Platforms | Web |
| Support | Email, Phone |
| Built for | Mid-market, Enterprise (editorial estimate) |
| Pricing | Pricing on request |
| Website | norc.org |
| Facts checked | 28 Sep 2026 |
Alternatives to AmeriSpeak
- Kantar ProfilesA managed and DIY survey research service with consumer reach across more than 100 markets.9.0
- Rakuten InsightA managed global panel and data-collection service for consumer and B2B research.8.2
- Ipsos SampleOnlyIpsos SampleOnly supplies respondent access while clients handle programming, processing and analysis.7.7
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Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026
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