Google Analytics comparisons
Google Analytics is compared head-to-head with Matomo, Adobe Analytics and Mixpanel and more: 7 head-to-heads in Web Analytics Tools, each with the specs and prices we checked.
Google Analytics head-to-head
- Google Analytics vs Matomo
- Google Analytics vs Adobe Analytics
- Google Analytics vs Mixpanel
- Google Analytics vs Amplitude
- Google Analytics vs Heap
- Google Analytics vs PostHog
- Google Analytics vs Contentsquare
Google Analytics vs each of them
| # | Tool | Free plan | Paid from | Event tracking | Conversion funnels | Session recordings | Data retention | Score |
|---|---|---|---|---|---|---|---|---|
| 1 | Google Analytics | Yes | Yes | Yes | Limited | 9.4 | ||
| 2 | Matomo | Yes | €230/mo | Yes | Yes | Yes | 9.2 | |
| 3 | Adobe Analytics | No | Yes | Yes | Standard | 9.0 | ||
| 4 | Mixpanel | Yes | $120/mo | Yes | Yes | Yes | Unlimited | 8.9 |
| 5 | Amplitude | Yes | Yes | Yes | Yes | Extended | 8.8 | |
| 6 | Heap | Yes | Yes | Yes | Yes | Limited | 8.7 | |
| 7 | PostHog | Yes | Yes | Yes | Yes | Limited | 8.6 | |
| 8 | Contentsquare | Yes | Yes | Yes | Yes | Limited | 8.5 |
Compare Google Analytics with any web analytics tool
These are the matchups our editors wrote up. The compare tool pairs Google Analytics with any other product in Web Analytics Tools — and up to four at once — from the same checked specs.
Compare Google Analytics with any tool side by side →
Every web analytics tools head-to-head →
Our full Google Analytics verdict, pricing and fact sheet →
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Compared by iTechGuides Editors · Editorial team · Updated Nov 2026
Last updated · How we research and update