FollowThrough
FollowThrough: A capable salon CRM with free basics and paid automation, loyalty, and team tools. Ranked #4 of 44 in Salon Marketing Software by our editors (9.0/10); pricing: Free plan · 14-day trial; best for small salons wanting a free marketing CRM.
At a glance
- Editor score9.0 / 10
- PricingFree plan · 14-day trial
- Best forSmall salons wanting a free marketing CRM
- Free planYes
- Paid from$29/mo
- Booking integrationYes
- Facts checked20 Sep 2026
Where it wins
- Free pipeline, task, and email notification tools
- Lifecycle emails, sequences, broadcasts, and retention reports
- Loyalty tools plus Square and Clover integrations
Where it doesn't
- SMS messaging starts with the Solo plan
- Booking and operations tools start with Growth
- Advanced team controls are reserved for Business
Our verdict on FollowThrough
FollowThrough is a customer follow-up and retention platform from CLVRD for small businesses, including salons. It combines contact management, customer timelines, visual pipeline tracking, tasks, reminders, automated lifecycle emails, broadcasts, loyalty programs, reporting, and team accountability. Salon workflows include rebooking reminders, birthday and milestone triggers, loyalty check-ins, and promotional campaigns. The product runs in a browser and is available as a progressive web app on iPhone and Android, making it a fit for small salon teams that want marketing and customer follow-up in one system.
Pricing is structured around a free plan and three paid tiers. Free includes pipeline and tasks plus email notifications. Solo costs $29 per month and adds full pipeline management, outbound email and templates, SMS messaging, Square and Clover integrations, and retention and behavior reports. Growth costs $69 per month and adds the full AI suite, multi-step email sequences, a loyalty and rewards module, a booking and operations module, unlimited SMS messaging, and public API access. Business costs $149 per month and adds a team dashboard, activity feed, role-based access control, shared templates and sequences, multiple branded sending domains, and priority support. A 14-day free trial is also available.
The main strength is breadth for retention-focused salon marketing: teams can track customer activity, automate lifecycle communication, send branded campaigns, and connect loyalty activity to QR check-ins. The plan structure also makes the entry point clear, although SMS messaging, retention reports, and integrations begin above Free, while booking and operations tools begin with Growth. Salons seeking a free way to organize follow-up should start with Free; those needing campaigns, loyalty, booking workflows, or team administration should consider the corresponding paid tier. Salons primarily seeking a standalone booking system may prefer a more specialized alternative.
Your product? Our editors can test FollowThrough in depth and publish a review, labelled as paid · from $149/mo →
FollowThrough pricing
All 4 FollowThrough plans and prices →
FollowThrough fact sheet
| Free plan | Yes |
|---|---|
| Paid from | $29/mo |
| Booking integration | Yes |
| SMS campaigns | Yes |
| Email campaigns | Yes |
| Campaign automation | Advanced |
| Client segmentation | Not verified |
| Loyalty tools | Yes |
| Free trial | 14 days · no card needed |
| Deployment | Cloud, Mobile |
| Platforms | Web, iOS, Android |
| Built for | Solo, Small business, Mid-market (editorial estimate) |
| Integrations | 2 integrations: Square, Clover |
| Pricing | Free plan · 14-day trial (source) |
| Website | follow.clvrd.com |
| Facts checked | 20 Sep 2026 |
FollowThrough integrations
FollowThrough lists 2 integrations on its own site.
- Square
- Clover
Alternatives to FollowThrough
- DemandforceA broad salon marketing suite for automated outreach, retention, and reputation management.9.4
- CleomitraA paid salon CRM combining customer marketing, bookings, billing, and multi-branch operations.9.3
- REACH.aiA strong fit for salons using AI to reactivate clients and fill appointment gaps.9.2
See all FollowThrough alternatives →
FollowThrough vs the competition
- FollowThrough vs Demandforce
- FollowThrough vs Cleomitra
- FollowThrough vs REACH.ai
- FollowThrough vs Beu
- FollowThrough vs Simple Salon
- FollowThrough vs Lumidara
Compare FollowThrough with any tool side by side →
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Featured on iTechGuides
FollowThrough is listed in our Salon Marketing Software directory. Add the badge to your site — it links back to this page.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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