REACH.ai vs FollowThrough

REACH.ai9.2Visit FollowThrough9.0Visit

Higher score REACH.ai #3 in Salon Marketing Software 9.2/10 30-day trial Free trial✓ 4 of 5 features Visit REACH.ai

vs

FollowThrough #4 in Salon Marketing Software 9.0/10 Free plan · 14-day trial Free planFree trial✓ 4 of 5 features Visit FollowThrough

• REACH.ai fits best

  Salons prioritizing AI-led client reactivation

• FollowThrough fits best

  Small salons wanting a free marketing CRM

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Side by side

Feature	REACH.ai 9.2/10 Visit ↗	FollowThrough 9.0/10 Visit ↗
At a glance
Editor score	9.2	9.0
Ranking	#3 in Salon Marketing Software	#4 in Salon Marketing Software
Best for	Salons prioritizing AI-led client reactivation	Small salons wanting a free marketing CRM
Pricing model	Paid	Free plan + paid
Starting price	$199/mo	$29/mo (best)
Free plan	—	✓ (best)
Free trial	30 days	14 days
Free trial length	30 days	14 days · no card needed
Deployment	Cloud	Cloud, Mobile
Platforms	Web	Web, iOS, Android
Integrations	2 integrations	2 integrations
Built for	Small business, Mid-market, Enterprise	Solo, Small business, Mid-market
Features REACH.ai 4/5 · FollowThrough 4/5
Booking integration	✓	✓
SMS campaigns	✓	✓
Email campaigns	✓	✓
Client segmentation	✓ (best)	Not checked yet
Loyalty tools	Not checked yet	✓ (best)
Specs
Campaign automation	Advanced	Advanced
Our review
Pros	AI front desk supports calls, texts, web chat, and booking Personalized SMS, AI email, nurture, and winback campaigns Integrates with SalonBiz and Meevo 2 scheduling systems	Free pipeline, task, and email notification tools Lifecycle emails, sequences, broadcasts, and retention reports Loyalty tools plus Square and Clover integrations
Cons	Paid plans start at $199 per month Platform support is limited to the web Phone plan pricing is not stated here	SMS messaging starts with the Solo plan Booking and operations tools start with Growth Advanced team controls are reserved for Business
Our verdict	REACH.ai combines salon marketing with an AI front desk for salons, spas, fitness businesses, barbers, medspas, and nail businesses. It connects with scheduling or point-of-sale systems to analyze appointment history, identify clients… Read the review →	FollowThrough is a customer follow-up and retention platform from CLVRD for small businesses, including salons. It combines contact management, customer timelines, visual pipeline tracking, tasks, reminders, automated lifecycle emails,… Read the review →

Strengths and trade-offs

• REACH.ai — where it wins

  • AI front desk supports calls, texts, web chat, and booking
  • Personalized SMS, AI email, nurture, and winback campaigns
  • Integrates with SalonBiz and Meevo 2 scheduling systems

  Where it doesn't

  • Paid plans start at $199 per month
  • Platform support is limited to the web
  • Phone plan pricing is not stated here

• FollowThrough — where it wins

  • Free pipeline, task, and email notification tools
  • Lifecycle emails, sequences, broadcasts, and retention reports
  • Loyalty tools plus Square and Clover integrations

  Where it doesn't

  • SMS messaging starts with the Solo plan
  • Booking and operations tools start with Growth
  • Advanced team controls are reserved for Business

• REACH.ai9.2/10 · 30-day trial

  A strong fit for salons using AI to reactivate clients and fill appointment gaps.

  Visit REACH.aiFull verdict →
• FollowThrough9.0/10 · Free plan · 14-day trial

  A capable salon CRM with free basics and paid automation, loyalty, and team tools.

  Visit FollowThroughFull verdict →