Cleomitra vs FollowThrough

Cleomitra9.3Visit FollowThrough9.0Visit

Higher score Cleomitra #2 in Salon Marketing Software 9.3/10 Paid ✓ 5 of 5 features Visit Cleomitra

vs

FollowThrough #4 in Salon Marketing Software 9.0/10 Free plan · 14-day trial Free planFree trial✓ 4 of 5 features Visit FollowThrough

• Cleomitra fits best

  Indian salons wanting marketing plus operations

• FollowThrough fits best

  Small salons wanting a free marketing CRM

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Side by side

Feature	Cleomitra 9.3/10 Visit ↗	FollowThrough 9.0/10 Visit ↗
At a glance
Editor score	9.3	9.0
Ranking	#2 in Salon Marketing Software	#4 in Salon Marketing Software
Best for	Indian salons wanting marketing plus operations	Small salons wanting a free marketing CRM
Pricing model	Paid	Free plan + paid
Starting price	₹499/mo	$29/mo
Free plan	—	✓ (best)
Free trial	—	14 days
Deployment	Cloud, Mobile	Cloud, Mobile
Platforms	Web, iOS, Android	Web, iOS, Android
Integrations	5 integrations	2 integrations
Built for	Small business, Mid-market, Enterprise	Solo, Small business, Mid-market
Features Cleomitra 5/5 · FollowThrough 4/5
Booking integration	✓	✓
SMS campaigns	✓	✓
Email campaigns	✓	✓
Client segmentation	✓ (best)	Not checked yet
Loyalty tools	✓	✓
Specs
Campaign automation	Advanced	Advanced
Our review
Pros	Combines WhatsApp, Instagram, email, and call inboxes Includes booking, POS billing, loyalty, and client segmentation Supports inventory, staff roles, reporting, and multi-branch management	Free pipeline, task, and email notification tools Lifecycle emails, sequences, broadcasts, and retention reports Loyalty tools plus Square and Clover integrations
Cons	No free plan is available Message charges are billed separately Starter includes one automation flow and manual campaigns	SMS messaging starts with the Solo plan Booking and operations tools start with Growth Advanced team controls are reserved for Business
Our verdict	Cleomitra is a CRM and client-experience platform for salons and other service businesses. It brings together online appointment scheduling, booking pages, automated confirmations and reminders, client profiles, campaigns, follow-ups,… Read the review →	FollowThrough is a customer follow-up and retention platform from CLVRD for small businesses, including salons. It combines contact management, customer timelines, visual pipeline tracking, tasks, reminders, automated lifecycle emails,… Read the review →

Strengths and trade-offs

• Cleomitra — where it wins

  • Combines WhatsApp, Instagram, email, and call inboxes
  • Includes booking, POS billing, loyalty, and client segmentation
  • Supports inventory, staff roles, reporting, and multi-branch management

  Where it doesn't

  • No free plan is available
  • Message charges are billed separately
  • Starter includes one automation flow and manual campaigns

• FollowThrough — where it wins

  • Free pipeline, task, and email notification tools
  • Lifecycle emails, sequences, broadcasts, and retention reports
  • Loyalty tools plus Square and Clover integrations

  Where it doesn't

  • SMS messaging starts with the Solo plan
  • Booking and operations tools start with Growth
  • Advanced team controls are reserved for Business

• Cleomitra9.3/10 · Paid

  A paid salon CRM combining customer marketing, bookings, billing, and multi-branch operations.

  Visit CleomitraFull verdict →
• FollowThrough9.0/10 · Free plan · 14-day trial

  A capable salon CRM with free basics and paid automation, loyalty, and team tools.

  Visit FollowThroughFull verdict →