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Head-to-head · Salon Marketing Software

FollowThrough vs Lumidara

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score FollowThrough #4 in Salon Marketing Software 9.0/10 Free plan · 14-day trial Free planFree trial✓ 4 of 5 features Visit FollowThrough
Lumidara #7 in Salon Marketing Software 8.7/10 Free plan · 30-day trial Free planFree trial✓ 4 of 5 features Visit Lumidara

FollowThrough leads on 0 checks, Lumidara on 1, and 5 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreFollowThrough · 9.0/10
  • Lowest starting priceLumidara · $10/mo
  • Free planboth
  • Free trialboth

FollowThrough scores higher on our rubric for salon marketing software: 9.0 against 8.7 out of 10; our editors rank them #4 and #7.

Lumidara is cheaper to start at $10/mo against $29/mo. On campaign automation, FollowThrough gives you Advanced where Lumidara offers Basic.

FollowThrough is the better fit for small salons wanting a free marketing CRM. Lumidara is the better fit for budget-conscious salons starting with free automation.

  • FollowThrough fits best

    Small salons wanting a free marketing CRM

  • Lumidara fits best

    Budget-conscious salons starting with free automation

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature FollowThrough 9.0/10 Visit ↗ Lumidara 8.7/10 Visit ↗
At a glance
Editor score 9.0 8.7
Ranking #4 in Salon Marketing Software #7 in Salon Marketing Software
Best for Small salons wanting a free marketing CRM Budget-conscious salons starting with free automation
Pricing model Free plan + paid Free plan + paid
Starting price $29/mo $10/mo (best)
Free plan ✓ ✓
Free trial 14 days 30 days
Free trial length 14 days · no card needed 30 days · card required
Deployment Cloud, Mobile Cloud
Platforms Web, iOS, Android Web
Integrations 2 integrations 1 integrations
Built for Solo, Small business, Mid-market Solo, Small business
Features FollowThrough 4/5 · Lumidara 4/5
Booking integration ✓ ✓
SMS campaigns ✓ ✓
Email campaigns ✓ ✓
Client segmentation Not checked yet Not checked yet
Loyalty tools ✓ ✓
Specs
Campaign automation Advanced Basic
Our review
Pros
  • Free pipeline, task, and email notification tools
  • Lifecycle emails, sequences, broadcasts, and retention reports
  • Loyalty tools plus Square and Clover integrations
  • Free Starter plan includes loyalty, referrals, campaigns, and a client portal
  • Pro adds unlimited clients, self-booking, deposits, and analytics for $10/month
  • Automates rebooking, birthday follow-ups, email, and SMS campaigns
Cons
  • SMS messaging starts with the Solo plan
  • Booking and operations tools start with Growth
  • Advanced team controls are reserved for Business
  • Automation is basic rather than highly configurable
  • Stripe is the listed payment integration
  • The platform is web-only, with no downloadable client app
Our verdict

FollowThrough is a customer follow-up and retention platform from CLVRD for small businesses, including salons. It combines contact management, customer timelines, visual pipeline tracking, tasks, reminders, automated lifecycle emails,…

Read the review →

Lumidara is a web-based marketing and client-management platform for independent salons, nail studios, lash bars, spas, and solo beauty professionals. It combines online self-booking, service selection, availability, booking deposits,…

Read the review →
  1. FollowThroughSalon Marketing Software 9.0Free plan · 14-day trial
  2. LumidaraSalon Marketing Software 8.7Free plan · 30-day trial

Strengths and trade-offs

  • FollowThrough — where it wins

    • Free pipeline, task, and email notification tools
    • Lifecycle emails, sequences, broadcasts, and retention reports
    • Loyalty tools plus Square and Clover integrations

    Where it doesn't

    • SMS messaging starts with the Solo plan
    • Booking and operations tools start with Growth
    • Advanced team controls are reserved for Business

  • Lumidara — where it wins

    • Free Starter plan includes loyalty, referrals, campaigns, and a client portal
    • Pro adds unlimited clients, self-booking, deposits, and analytics for $10/month
    • Automates rebooking, birthday follow-ups, email, and SMS campaigns

    Where it doesn't

    • Automation is basic rather than highly configurable
    • Stripe is the listed payment integration
    • The platform is web-only, with no downloadable client app
  • FollowThrough9.0/10 · Free plan · 14-day trial

    A capable salon CRM with free basics and paid automation, loyalty, and team tools.

    Visit FollowThroughFull verdict →
  • Lumidara8.7/10 · Free plan · 30-day trial

    A low-cost web platform for salons that want booking and basic marketing automation.

    Visit LumidaraFull verdict →

More comparisons

All salon marketing software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update