FollowThrough vs Beu

FollowThrough9.0Visit BBeu8.9Visit

Higher score FollowThrough #4 in Salon Marketing Software 9.0/10 Free plan · 14-day trial Free planFree trial✓ 4 of 5 features Visit FollowThrough

vs

B Beu #5 in Salon Marketing Software 8.9/10 30-day trial Free trial✓ 5 of 5 features Visit Beu

• FollowThrough fits best

  Small salons wanting a free marketing CRM

• Beu fits best

  Small teams wanting affordable automated campaigns

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Side by side

Feature	FollowThrough 9.0/10 Visit ↗	BBeu 8.9/10 Visit ↗
At a glance
Editor score	9.0	8.9
Ranking	#4 in Salon Marketing Software	#5 in Salon Marketing Software
Best for	Small salons wanting a free marketing CRM	Small teams wanting affordable automated campaigns
Pricing model	Free plan + paid	Paid
Starting price	$29/mo	£249/yr
Free plan	✓ (best)	—
Free trial	14 days	30 days
Free trial length	14 days · no card needed	30 days
Deployment	Cloud, Mobile	Cloud, Mobile
Platforms	Web, iOS, Android	Web, iOS, Android
Built for	Solo, Small business, Mid-market	Solo, Small business, Mid-market
Features FollowThrough 4/5 · Beu 5/5
Booking integration	✓	✓
SMS campaigns	✓	✓
Email campaigns	✓	✓
Client segmentation	Not checked yet	✓ (best)
Loyalty tools	✓	✓
Specs
Campaign automation	Advanced	Advanced
Our review
Pros	Free pipeline, task, and email notification tools Lifecycle emails, sequences, broadcasts, and retention reports Loyalty tools plus Square and Clover integrations	Email, SMS, rebooking, birthday and win-back automation Client segmentation by visit history, spend and engagement Branded iOS and Android apps with online booking
Cons	SMS messaging starts with the Solo plan Booking and operations tools start with Growth Advanced team controls are reserved for Business	No free plan Displayed prices are billed annually Advanced staff controls and commission splits require Business
Our verdict	FollowThrough is a customer follow-up and retention platform from CLVRD for small businesses, including salons. It combines contact management, customer timelines, visual pipeline tracking, tasks, reminders, automated lifecycle emails,… Read the review →	Beu is a cloud-based platform for salons, barbershops and beauty businesses that need booking, payments, client management and marketing in one system. It suits small teams and businesses combining employed and self-employed professionals,… Read the review →

Strengths and trade-offs

• FollowThrough — where it wins

  • Free pipeline, task, and email notification tools
  • Lifecycle emails, sequences, broadcasts, and retention reports
  • Loyalty tools plus Square and Clover integrations

  Where it doesn't

  • SMS messaging starts with the Solo plan
  • Booking and operations tools start with Growth
  • Advanced team controls are reserved for Business

• Beu — where it wins

  • Email, SMS, rebooking, birthday and win-back automation
  • Client segmentation by visit history, spend and engagement
  • Branded iOS and Android apps with online booking

  Where it doesn't

  • No free plan
  • Displayed prices are billed annually
  • Advanced staff controls and commission splits require Business

• FollowThrough9.0/10 · Free plan · 14-day trial

  A capable salon CRM with free basics and paid automation, loyalty, and team tools.

  Visit FollowThroughFull verdict →
• BBeu8.9/10 · 30-day trial

  Affordable salon operations and automated marketing, with annual plans for solo and growing teams.

  Visit BeuFull verdict →