FollowThrough vs Simple Salon

FollowThrough9.0Visit Simple Salon8.8Visit

Higher score FollowThrough #4 in Salon Marketing Software 9.0/10 Free plan · 14-day trial Free planFree trial✓ 4 of 5 features Visit FollowThrough

vs

Simple Salon #6 in Salon Marketing Software 8.8/10 14-day trial Free trial✓ 5 of 5 features Visit Simple Salon

• FollowThrough fits best

  Small salons wanting a free marketing CRM

• Simple Salon fits best

  Salons needing low-cost campaigns and loyalty

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Side by side

Feature	FollowThrough 9.0/10 Visit ↗	Simple Salon 8.8/10 Visit ↗
At a glance
Editor score	9.0	8.8
Ranking	#4 in Salon Marketing Software	#6 in Salon Marketing Software
Best for	Small salons wanting a free marketing CRM	Salons needing low-cost campaigns and loyalty
Pricing model	Free plan + paid	Paid
Starting price	$29/mo	$20/user/mo (best)
Free plan	✓ (best)	—
Free trial	14 days	14 days
Free trial length	14 days · no card needed	14 days
Deployment	Cloud, Mobile	Cloud, Mobile
Platforms	Web, iOS, Android	Web, iOS, Android
Integrations	2 integrations	4 integrations
Built for	Solo, Small business, Mid-market	Solo, Small business, Mid-market, Enterprise
Features FollowThrough 4/5 · Simple Salon 5/5
Booking integration	✓	✓
SMS campaigns	✓	✓
Email campaigns	✓	✓
Client segmentation	Not checked yet	✓ (best)
Loyalty tools	✓	✓
Specs
Campaign automation	Advanced	Advanced
Our review
Pros	Free pipeline, task, and email notification tools Lifecycle emails, sequences, broadcasts, and retention reports Loyalty tools plus Square and Clover integrations	SMS and email campaigns support targeted client outreach. Loyalty points, rewards, packages and gift vouchers support retention. Web, iOS, Android and API coverage supports flexible access.
Cons	SMS messaging starts with the Solo plan Booking and operations tools start with Growth Advanced team controls are reserved for Business	There is no free plan. Starter includes pay-as-you-go SMS rather than a bundled allowance. Displayed USD pricing may differ by region.
Our verdict	FollowThrough is a customer follow-up and retention platform from CLVRD for small businesses, including salons. It combines contact management, customer timelines, visual pipeline tracking, tasks, reminders, automated lifecycle emails,… Read the review →	Simple Salon is cloud-based salon management software for hair, beauty, health and wellness businesses. It brings appointment scheduling, online booking, client records, point of sale, staff management and reporting into one platform. For… Read the review →

Strengths and trade-offs

• FollowThrough — where it wins

  • Free pipeline, task, and email notification tools
  • Lifecycle emails, sequences, broadcasts, and retention reports
  • Loyalty tools plus Square and Clover integrations

  Where it doesn't

  • SMS messaging starts with the Solo plan
  • Booking and operations tools start with Growth
  • Advanced team controls are reserved for Business

• Simple Salon — where it wins

  • SMS and email campaigns support targeted client outreach.
  • Loyalty points, rewards, packages and gift vouchers support retention.
  • Web, iOS, Android and API coverage supports flexible access.

  Where it doesn't

  • There is no free plan.
  • Starter includes pay-as-you-go SMS rather than a bundled allowance.
  • Displayed USD pricing may differ by region.

• FollowThrough9.0/10 · Free plan · 14-day trial

  A capable salon CRM with free basics and paid automation, loyalty, and team tools.

  Visit FollowThroughFull verdict →
• Simple Salon8.8/10 · 14-day trial

  A low-cost salon platform combining booking, targeted campaigns and loyalty tools.

  Visit Simple SalonFull verdict →