Lumidara
Lumidara: A low-cost web platform for salons that want booking and basic marketing automation. Ranked #7 of 44 in Salon Marketing Software by our editors (8.7/10); pricing: Free plan · 30-day trial; best for budget-conscious salons starting with free automation.
At a glance
- Editor score8.7 / 10
- PricingFree plan · 30-day trial
- Best forBudget-conscious salons starting with free automation
- Free planYes
- Paid from$10/mo
- Booking integrationYes
- Facts checked20 Sep 2026
Where it wins
- Free Starter plan includes loyalty, referrals, campaigns, and a client portal
- Pro adds unlimited clients, self-booking, deposits, and analytics for $10/month
- Automates rebooking, birthday follow-ups, email, and SMS campaigns
Where it doesn't
- Automation is basic rather than highly configurable
- Stripe is the listed payment integration
- The platform is web-only, with no downloadable client app
Our verdict on Lumidara
Lumidara is a web-based marketing and client-management platform for independent salons, nail studios, lash bars, spas, and solo beauty professionals. It combines online self-booking, service selection, availability, booking deposits, loyalty points, referrals, client visit history, rebooking activity, campaign messaging, and business analytics. Clients access a mobile-optimized portal without downloading an app, making it suited to smaller beauty businesses that want booking and retention tools in one place.
Pricing is straightforward across three monthly plans. Starter costs $0 per month and includes loyalty rewards and referrals, a client portal mini-site, automated campaigns, and card payments through the user's Stripe account. Pro costs $10 per month and adds unlimited clients, online self-booking, booking deposits, business analytics and aftercare, plus 500 custom campaign sends per month. Branded costs $30 per month and includes everything in Pro, 5,000 custom campaign sends per month, logo and brand color controls, and removal of Lumidara branding. A 30-day free trial is also available. The published plans make Pro the practical step up for salons that need deposits, unlimited clients, and broader campaign capacity.
Lumidara's main focus is client retention rather than a broad business ecosystem. Automated rebooking and birthday follow-ups, loyalty rewards, referrals, and email and SMS campaigns cover common repeat-visit workflows, while analytics and aftercare add business follow-up tools. Campaign automation is basic, so businesses seeking advanced automation logic may need a more specialized option. Stripe card payments are supported, and Square is described as being on the roadmap. Choose Lumidara for affordable booking and retention automation on the web; consider an alternative if you need deeper integrations or more advanced campaign controls.
Your product? Our editors can test Lumidara in depth and publish a review, labelled as paid · from $149/mo →
Lumidara pricing
All 3 Lumidara plans and prices →
Lumidara fact sheet
| Free plan | Yes |
|---|---|
| Paid from | $10/mo |
| Booking integration | Yes |
| SMS campaigns | Yes |
| Email campaigns | Yes |
| Campaign automation | Basic |
| Client segmentation | Not verified |
| Loyalty tools | Yes |
| Free trial | 30 days · card required |
| Deployment | Cloud |
| Platforms | Web |
| Support | Docs |
| Built for | Solo, Small business (editorial estimate) |
| Integrations | 1 integrations: Stripe |
| Pricing | Free plan · 30-day trial (source) |
| Website | lumidara.com |
| Facts checked | 20 Sep 2026 |
Lumidara integrations
Lumidara lists 1 integrations on its own site.
- Stripe
Alternatives to Lumidara
- DemandforceA broad salon marketing suite for automated outreach, retention, and reputation management.9.4
- CleomitraA paid salon CRM combining customer marketing, bookings, billing, and multi-branch operations.9.3
- REACH.aiA strong fit for salons using AI to reactivate clients and fill appointment gaps.9.2
See all Lumidara alternatives →
Lumidara vs the competition
- Lumidara vs Demandforce
- Lumidara vs Cleomitra
- Lumidara vs REACH.ai
- Lumidara vs FollowThrough
- Lumidara vs Beu
- Lumidara vs Simple Salon
Compare Lumidara with any tool side by side →
Also Ranked In
Lumidara is ranked in 2 of our directories.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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