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Head-to-head · Salon Marketing Software

Simple Salon vs Lumidara

  • Updated Oct 2026
  • Both researched from official sources
  • 7 checks side by side
Higher score Simple Salon #6 in Salon Marketing Software 8.8/10 14-day trial Free trial✓ 5 of 5 features Visit Simple Salon
Lumidara #7 in Salon Marketing Software 8.7/10 Free plan · 30-day trial Free planFree trial✓ 4 of 5 features Visit Lumidara

Simple Salon leads on 0 checks, Lumidara on 2, and 5 are even. Who comes out ahead on the 7 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreSimple Salon · 8.8/10
  • Lowest starting priceLumidara · $10/mo
  • Free planonly Lumidara
  • Free trialboth
  • Most featuresSimple Salon · 5 of 5

Simple Salon scores higher on our rubric for salon marketing software: 8.8 against 8.7 out of 10; our editors rank them #6 and #7.

Lumidara offers free plan; Simple Salon doesn't. Lumidara is cheaper to start at $10/mo against $20/mo. On campaign automation, Simple Salon gives you Advanced where Lumidara offers Basic.

Simple Salon is the better fit for salons needing low-cost campaigns and loyalty. Lumidara is the better fit for budget-conscious salons starting with free automation.

  • Simple Salon fits best

    Salons needing low-cost campaigns and loyalty

  • Lumidara fits best

    Budget-conscious salons starting with free automation

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Simple Salon 8.8/10 Visit ↗ Lumidara 8.7/10 Visit ↗
At a glance
Editor score 8.8 8.7
Ranking #6 in Salon Marketing Software #7 in Salon Marketing Software
Best for Salons needing low-cost campaigns and loyalty Budget-conscious salons starting with free automation
Pricing model Paid Free plan + paid
Starting price $20/user/mo $10/mo (best)
Free plan — ✓ (best)
Free trial 14 days 30 days
Free trial length 14 days 30 days · card required
Deployment Cloud, Mobile Cloud
Platforms Web, iOS, Android Web
Support Tickets, Docs Docs
Integrations 4 integrations 1 integrations
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business
Features Simple Salon 5/5 · Lumidara 4/5
Booking integration ✓ ✓
SMS campaigns ✓ ✓
Email campaigns ✓ ✓
Client segmentation ✓ (best) Not checked yet
Loyalty tools ✓ ✓
Specs
Campaign automation Advanced Basic
Our review
Pros
  • SMS and email campaigns support targeted client outreach.
  • Loyalty points, rewards, packages and gift vouchers support retention.
  • Web, iOS, Android and API coverage supports flexible access.
  • Free Starter plan includes loyalty, referrals, campaigns, and a client portal
  • Pro adds unlimited clients, self-booking, deposits, and analytics for $10/month
  • Automates rebooking, birthday follow-ups, email, and SMS campaigns
Cons
  • There is no free plan.
  • Starter includes pay-as-you-go SMS rather than a bundled allowance.
  • Displayed USD pricing may differ by region.
  • Automation is basic rather than highly configurable
  • Stripe is the listed payment integration
  • The platform is web-only, with no downloadable client app
Our verdict

Simple Salon is cloud-based salon management software for hair, beauty, health and wellness businesses. It brings appointment scheduling, online booking, client records, point of sale, staff management and reporting into one platform. For…

Read the review →

Lumidara is a web-based marketing and client-management platform for independent salons, nail studios, lash bars, spas, and solo beauty professionals. It combines online self-booking, service selection, availability, booking deposits,…

Read the review →
  1. Simple SalonSalon Marketing Software 8.814-day trial
  2. LumidaraSalon Marketing Software 8.7Free plan · 30-day trial

Strengths and trade-offs

  • Simple Salon — where it wins

    • SMS and email campaigns support targeted client outreach.
    • Loyalty points, rewards, packages and gift vouchers support retention.
    • Web, iOS, Android and API coverage supports flexible access.

    Where it doesn't

    • There is no free plan.
    • Starter includes pay-as-you-go SMS rather than a bundled allowance.
    • Displayed USD pricing may differ by region.

  • Lumidara — where it wins

    • Free Starter plan includes loyalty, referrals, campaigns, and a client portal
    • Pro adds unlimited clients, self-booking, deposits, and analytics for $10/month
    • Automates rebooking, birthday follow-ups, email, and SMS campaigns

    Where it doesn't

    • Automation is basic rather than highly configurable
    • Stripe is the listed payment integration
    • The platform is web-only, with no downloadable client app

More comparisons

All salon marketing software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update