Beu vs Lumidara

BBeu8.9Visit Lumidara8.7Visit

Higher score B Beu #5 in Salon Marketing Software 8.9/10 30-day trial Free trial✓ 5 of 5 features Visit Beu

vs

Lumidara #7 in Salon Marketing Software 8.7/10 Free plan · 30-day trial Free planFree trial✓ 4 of 5 features Visit Lumidara

• Beu fits best

  Small teams wanting affordable automated campaigns

• Lumidara fits best

  Budget-conscious salons starting with free automation

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Side by side

Feature	BBeu 8.9/10 Visit ↗	Lumidara 8.7/10 Visit ↗
At a glance
Editor score	8.9	8.7
Ranking	#5 in Salon Marketing Software	#7 in Salon Marketing Software
Best for	Small teams wanting affordable automated campaigns	Budget-conscious salons starting with free automation
Pricing model	Paid	Free plan + paid
Starting price	£249/yr	$10/mo
Free plan	—	✓ (best)
Free trial	30 days	30 days
Free trial length	30 days	30 days · card required
Deployment	Cloud, Mobile	Cloud
Platforms	Web, iOS, Android	Web
Support	Email	Docs
Built for	Solo, Small business, Mid-market	Solo, Small business
Features Beu 5/5 · Lumidara 4/5
Booking integration	✓	✓
SMS campaigns	✓	✓
Email campaigns	✓	✓
Client segmentation	✓ (best)	Not checked yet
Loyalty tools	✓	✓
Specs
Campaign automation	Advanced	Basic
Our review
Pros	Email, SMS, rebooking, birthday and win-back automation Client segmentation by visit history, spend and engagement Branded iOS and Android apps with online booking	Free Starter plan includes loyalty, referrals, campaigns, and a client portal Pro adds unlimited clients, self-booking, deposits, and analytics for $10/month Automates rebooking, birthday follow-ups, email, and SMS campaigns
Cons	No free plan Displayed prices are billed annually Advanced staff controls and commission splits require Business	Automation is basic rather than highly configurable Stripe is the listed payment integration The platform is web-only, with no downloadable client app
Our verdict	Beu is a cloud-based platform for salons, barbershops and beauty businesses that need booking, payments, client management and marketing in one system. It suits small teams and businesses combining employed and self-employed professionals,… Read the review →	Lumidara is a web-based marketing and client-management platform for independent salons, nail studios, lash bars, spas, and solo beauty professionals. It combines online self-booking, service selection, availability, booking deposits,… Read the review →

Strengths and trade-offs

• Beu — where it wins

  • Email, SMS, rebooking, birthday and win-back automation
  • Client segmentation by visit history, spend and engagement
  • Branded iOS and Android apps with online booking

  Where it doesn't

  • No free plan
  • Displayed prices are billed annually
  • Advanced staff controls and commission splits require Business

• Lumidara — where it wins

  • Free Starter plan includes loyalty, referrals, campaigns, and a client portal
  • Pro adds unlimited clients, self-booking, deposits, and analytics for $10/month
  • Automates rebooking, birthday follow-ups, email, and SMS campaigns

  Where it doesn't

  • Automation is basic rather than highly configurable
  • Stripe is the listed payment integration
  • The platform is web-only, with no downloadable client app

• BBeu8.9/10 · 30-day trial

  Affordable salon operations and automated marketing, with annual plans for solo and growing teams.

  Visit BeuFull verdict →
• Lumidara8.7/10 · Free plan · 30-day trial

  A low-cost web platform for salons that want booking and basic marketing automation.

  Visit LumidaraFull verdict →