FollowThrough review
A capable salon CRM with free basics and paid automation, loyalty, and team tools.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
FollowThrough is a customer follow-up and retention platform from CLVRD for small businesses, including salons. It combines contact management, customer timelines, visual pipeline tracking, tasks, reminders, automated lifecycle emails, broadcasts, loyalty programs, reporting, and team accountability. Salon workflows include rebooking reminders, birthday and milestone triggers, loyalty check-ins, and promotional campaigns. The product runs in a browser and is available as a progressive web app on iPhone and Android, making it a fit for small salon teams that want marketing and customer follow-up in one system.
Pricing is structured around a free plan and three paid tiers. Free includes pipeline and tasks plus email notifications. Solo costs $29 per month and adds full pipeline management, outbound email and templates, SMS messaging, Square and Clover integrations, and retention and behavior reports. Growth costs $69 per month and adds the full AI suite, multi-step email sequences, a loyalty and rewards module, a booking and operations module, unlimited SMS messaging, and public API access. Business costs $149 per month and adds a team dashboard, activity feed, role-based access control, shared templates and sequences, multiple branded sending domains, and priority support. A 14-day free trial is also available.
The main strength is breadth for retention-focused salon marketing: teams can track customer activity, automate lifecycle communication, send branded campaigns, and connect loyalty activity to QR check-ins. The plan structure also makes the entry point clear, although SMS messaging, retention reports, and integrations begin above Free, while booking and operations tools begin with Growth. Salons seeking a free way to organize follow-up should start with Free; those needing campaigns, loyalty, booking workflows, or team administration should consider the corresponding paid tier. Salons primarily seeking a standalone booking system may prefer a more specialized alternative.
FollowThrough pros and cons
- Where it wins
- Free pipeline, task, and email notification tools
- Lifecycle emails, sequences, broadcasts, and retention reports
- Loyalty tools plus Square and Clover integrations
- Where it doesn't
- SMS messaging starts with the Solo plan
- Booking and operations tools start with Growth
- Advanced team controls are reserved for Business
FollowThrough fact sheet, pricing and score →
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