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ENRICHIT!

Paid#31 of 31 in Lead Enrichment Software

ENRICHIT!: A flexible CRM enrichment engine for teams defining their own research fields. Ranked #31 of 31 in Lead Enrichment Software by our editors (6.1/10); pricing: Paid; best for CRM teams wanting custom AI research fields.

6.1/10Editor score

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ENRICHIT!6.1 Visit ENRICHIT!

At a glance

Editor score
6.1 / 10
Pricing
Paid
Best for
CRM teams wanting custom AI research fields
Firmographic enrichment
Yes
Facts checked
20 Sep 2026

Where it wins
- Custom field logic supports proprietary definitions and business rules.
- Confidence scores and rationale add context to enriched CRM data.
- Finds buying committees, technologies, and net-new contacts and companies.
Where it doesn't
- CRM integrations are limited to HubSpot and Salesforce.
- Flat per-enrichment pricing may be harder to forecast at high volume.
- Teams seeking a fixed, broad dataset may prefer a different approach.

Our verdict on ENRICHIT!

ENRICHIT! is a customizable data-enrichment engine for HubSpot and Salesforce. It is designed for revenue, operations, and data teams that need to enrich existing CRM records or create new contact and company records with research tailored to their business. Multi-field enrichment, LLM-powered web research, custom field logic, public web sourcing, and automated record updates support workflows that go beyond standard firmographic data.

Its standout capability is the ability to define what should be researched and how the result should be interpreted. Teams can use proprietary definitions, confidence scoring, and rationale for enriched data, while also identifying buying committees, intent indicators, and technology stacks. This makes ENRICHIT! a fit when CRM context matters more than a standardized set of fields. The product can also support net-new contact and company discovery, extending its use beyond updating records already in the CRM.

Pricing uses flat per-enrichment billing, with a small monthly minimum and $0 to start. That structure can suit teams that want to align cost with enrichment activity, although usage planning becomes important as record volume grows. HubSpot and Salesforce coverage keeps the product focused on two major CRM environments, while teams working outside those systems or needing a wider application ecosystem may need another option. Pick ENRICHIT! when custom research logic, explainable enrichment, and CRM-centered workflows are priorities; choose an alternative when broad platform coverage or a standardized data source is more important.

Your product? Our editors can test ENRICHIT! in depth and publish a review, labelled as paid · from $149/mo →

ENRICHIT! pricing

Plans PaidPaid No free plan — trial or paid only. Prices checked 20 Sep 2026.

See plans on enrichitai.com

ENRICHIT! fact sheet

Free plan	Not verified
Paid from	Not verified
Firmographic enrichment	Yes
Technographic enrichment	Yes
Intent data	Yes
API access	Not verified
Monthly credits	Not verified
Waterfall enrichment	Not verified
Built for	Small business, Mid-market, Enterprise (editorial estimate)
Integrations	2 integrations: HubSpot, Salesforce
Pricing	Paid (source)
Website	enrichitai.com
Facts checked	20 Sep 2026

ENRICHIT! integrations

ENRICHIT! lists 2 integrations on its own site.

HubSpot
Salesforce

Alternatives to ENRICHIT!

See all ENRICHIT! alternatives →

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Featured on iTechGuides

ENRICHIT! is listed in our Lead Enrichment Software directory. Add the badge to your site — it links back to this page.

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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Last updated 7 Oct 2026 · How we research and update