ENRICHIT! review
A flexible CRM enrichment engine for teams defining their own research fields.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
ENRICHIT! is a customizable data-enrichment engine for HubSpot and Salesforce. It is designed for revenue, operations, and data teams that need to enrich existing CRM records or create new contact and company records with research tailored to their business. Multi-field enrichment, LLM-powered web research, custom field logic, public web sourcing, and automated record updates support workflows that go beyond standard firmographic data.
Its standout capability is the ability to define what should be researched and how the result should be interpreted. Teams can use proprietary definitions, confidence scoring, and rationale for enriched data, while also identifying buying committees, intent indicators, and technology stacks. This makes ENRICHIT! a fit when CRM context matters more than a standardized set of fields. The product can also support net-new contact and company discovery, extending its use beyond updating records already in the CRM.
Pricing uses flat per-enrichment billing, with a small monthly minimum and $0 to start. That structure can suit teams that want to align cost with enrichment activity, although usage planning becomes important as record volume grows. HubSpot and Salesforce coverage keeps the product focused on two major CRM environments, while teams working outside those systems or needing a wider application ecosystem may need another option. Pick ENRICHIT! when custom research logic, explainable enrichment, and CRM-centered workflows are priorities; choose an alternative when broad platform coverage or a standardized data source is more important.
ENRICHIT! pros and cons
- Where it wins
- Custom field logic supports proprietary definitions and business rules.
- Confidence scores and rationale add context to enriched CRM data.
- Finds buying committees, technologies, and net-new contacts and companies.
- Where it doesn't
- CRM integrations are limited to HubSpot and Salesforce.
- Flat per-enrichment pricing may be harder to forecast at high volume.
- Teams seeking a fixed, broad dataset may prefer a different approach.
ENRICHIT! fact sheet, pricing and score →
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