Zoho Marketing Plus vs Adobe Campaign

Zoho Marketing Plus7.6Visit Adobe Campaign7.1Visit

Higher score Zoho Marketing Plus #5 in Marketing Automation Software 7.6/10 From $25/mo (annual) · 15-day trial ✓ 4 of 4 features Visit Zoho

vs

Adobe Campaign #8 in Marketing Automation Software 7.1/10 Pricing on request ✓ 3 of 4 features Visit Adobe Campaign

• Zoho Marketing Plus fits best

  Small teams wanting an all-in-one marketing suite

• Adobe Campaign fits best

  Complex Adobe-centered campaign operations

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Side by side

Feature	Zoho Marketing Plus 7.6/10 Visit ↗	Adobe Campaign 7.1/10 Visit ↗
At a glance
Editor score	7.6	7.1
Ranking	#5 in Marketing Automation Software	#8 in Marketing Automation Software
Best for	Small teams wanting an all-in-one marketing suite	Complex Adobe-centered campaign operations
Pricing model	Paid	Paid
Starting price	$25/mo	Not published
Free plan	—	—
Free trial	—	—
Deployment	Cloud	Cloud, Self-hosted
Platforms	Web	Web, Windows
Support	Email, Live chat, Docs	Live chat, Tickets, Community, Docs · 24/7
Compliance	ISO 27001, SOC 2, GDPR	GDPR, SSO/SAML, 2FA
Integrations	18 integrations	7 integrations
Built for	Small business, Mid-market, Enterprise	Mid-market, Enterprise
Features Zoho Marketing Plus 4/4 · Adobe Campaign 3/4
Email automation	✓	✓
Customer journeys	✓	✓
Lead scoring	✓ (best)	Not published
Lead capture forms	✓	✓
Specs
CRM integrations	Multiple	Multiple
Included contacts	1000 contacts	Not published
Our review
Pros	Combines email, SMS, social, webinars, events, and customer journeys Includes lead scoring, forms, landing pages, testing, and analytics Connects with Zoho CRM, Salesforce, HubSpot, and other business tools	Orchestrates email, SMS, push, direct mail, and web campaigns Combines profiles, segmentation, workflows, forms, and reporting Connects with Adobe products, Salesforce, and Microsoft Dynamics CRM
Cons	No free plan is available The listed plan covers 1,000 contacts and 1,000? 24/7 support is not included	Pricing requires contacting sales There is no free plan Lead scoring is not a standard out-of-the-box capability
Our verdict	Zoho Marketing Plus is a cloud marketing platform for teams managing campaigns across email, SMS, social media, webinars, surveys, and events. It also brings together landing pages, website optimization, analytics, collaboration, brand… Read the review →	Adobe Campaign is an enterprise marketing automation platform for medium and large organizations coordinating personalized campaigns across multiple channels. It supports email, SMS, push notifications, direct mail, web pages, landing… Read the review →

Strengths and trade-offs

• Zoho Marketing Plus — where it wins

  • Combines email, SMS, social, webinars, events, and customer journeys
  • Includes lead scoring, forms, landing pages, testing, and analytics
  • Connects with Zoho CRM, Salesforce, HubSpot, and other business tools

  Where it doesn't

  • No free plan is available
  • The listed plan covers 1,000 contacts and 1,000?
  • 24/7 support is not included

• Adobe Campaign — where it wins

  • Orchestrates email, SMS, push, direct mail, and web campaigns
  • Combines profiles, segmentation, workflows, forms, and reporting
  • Connects with Adobe products, Salesforce, and Microsoft Dynamics CRM

  Where it doesn't

  • Pricing requires contacting sales
  • There is no free plan
  • Lead scoring is not a standard out-of-the-box capability

• Zoho Marketing Plus7.6/10 · From $25/mo (annual) · 15-day trial

  A broad marketing suite for small teams that need automation, campaigns, and analytics together.

  Visit ZohoFull verdict →
• Adobe Campaign7.1/10 · Pricing on request

  A strong fit for complex Adobe-centered campaign operations, with custom pricing and enterprise tiers.

  Visit Adobe CampaignFull verdict →