Supermetrics vs AgencyAnalytics

Supermetrics9.0Visit AgencyAnalytics8.0Visit

Higher score Supermetrics #4 in Marketing Analytics Software 9.0/10 14-day trial Free trial✓ 4 of 4 features Visit Supermetrics

vs

AgencyAnalytics #14 in Marketing Analytics Software 8.0/10 14-day trial Free trial✓ 4 of 4 features Try AgencyAnalytics

• Supermetrics fits best

  Budget-conscious marketing reporting teams

• AgencyAnalytics fits best

  Agencies delivering white-label client reporting

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Side by side

Feature	Supermetrics 9.0/10 Visit ↗	AgencyAnalytics 8.0/10 Visit ↗
At a glance
Editor score	9.0	8.0
Ranking	#4 in Marketing Analytics Software	#14 in Marketing Analytics Software
Best for	Budget-conscious marketing reporting teams	Agencies delivering white-label client reporting
Pricing model	Paid	Paid
Starting price	$44/mo	$20/unit/mo
Free plan	—	—
Free trial	14 days	14 days
Free trial length	14 days · no card needed	14 days · no card needed
Deployment	Cloud	Cloud
Platforms	Web	Web
Support	Tickets, Live chat, Email · 24/7	Email, Live chat
Integrations	170+ integrations	85+ integrations
Built for	Solo, Small business, Mid-market, Enterprise	Solo, Small business, Mid-market, Enterprise
Features Supermetrics 4/4 · AgencyAnalytics 4/4
Spend tracking	✓	✓
Pipeline tracking	✓	✓
Custom dashboards	✓	✓
CRM reporting	✓	✓
Specs
Data refresh	Hourly	Real-time
Historical data	Not checked yet	24 months
Our review
Pros	Connects advertising, analytics, CRM, BI, and warehouse data Offers dashboards, automated reports, data blending, and API access Includes AI analysis and natural-language insights	85+ integrations across advertising, SEO, social, CRM, and ecommerce White-label dashboards, custom domains, portals, and scheduled reports Goals, budgets, anomaly detection, forecasting, and AI insights
Cons	Starter limits access to one user and three data sources The starting price requires annual billing Data freshness depends on the connected source	No free plan; access starts with a paid subscription The standard plan is priced per client, which can raise costs at scale Focused on client reporting rather than advanced modeling
Our verdict	Supermetrics is a marketing intelligence platform for marketers, data analysts, agencies, and data-driven businesses. It connects advertising platforms, analytics tools, CRM systems, ecommerce services, and other marketing and sales… Read the review →	AgencyAnalytics is a marketing analytics and client-reporting platform for marketing agencies managing performance data across multiple clients. It connects 85+ marketing platforms, including Google Analytics, Google Ads, Search Console,… Read the review →

Strengths and trade-offs

• Supermetrics — where it wins

  • Connects advertising, analytics, CRM, BI, and warehouse data
  • Offers dashboards, automated reports, data blending, and API access
  • Includes AI analysis and natural-language insights

  Where it doesn't

  • Starter limits access to one user and three data sources
  • The starting price requires annual billing
  • Data freshness depends on the connected source

• AgencyAnalytics — where it wins

  • 85+ integrations across advertising, SEO, social, CRM, and ecommerce
  • White-label dashboards, custom domains, portals, and scheduled reports
  • Goals, budgets, anomaly detection, forecasting, and AI insights

  Where it doesn't

  • No free plan; access starts with a paid subscription
  • The standard plan is priced per client, which can raise costs at scale
  • Focused on client reporting rather than advanced modeling

• Supermetrics9.0/10 · 14-day trial

  A flexible marketing data platform for teams building reports across many sources.

  Visit SupermetricsFull verdict →
• AgencyAnalytics8.0/10 · 14-day trial

  A client-reporting specialist with broad integrations and white-label delivery.

  Try AgencyAnalyticsFull verdict →