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Head-to-head · Customer Loyalty Software

Salesforce Loyalty Management vs Growave

  • Updated Sep 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score Salesforce Loyalty Management #2 in Customer Loyalty Software 7.9/10 From $20,000/mo (annual) ✓ 0 of 3 features Visit Salesforce
Growave #4 in Customer Loyalty Software 7.5/10 From $15/mo · 14-day trial Free plan✓ 3 of 3 features Visit Growave

Salesforce Loyalty Management leads on 0 checks, Growave on 5, and 0 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreSalesforce Loyalty Management · 7.9/10
  • Lowest starting priceGrowave · $15/mo
  • Free planonly Growave
  • Most featuresGrowave · 3 of 3

Salesforce Loyalty Management scores higher on our rubric for customer loyalty software: 7.9 against 7.5 out of 10; our editors rank them #2 and #4.

Growave offers free plan; Salesforce Loyalty Management doesn't. Growave is cheaper to start at $15/mo against $20,000/mo. Growave offers referral program; Salesforce Loyalty Management doesn't publish it. Growave offers pos integrations; Salesforce Loyalty Management doesn't publish it. Growave offers ecommerce integrations; Salesforce Loyalty Management doesn't publish it.

Salesforce Loyalty Management is the better fit for large Salesforce-centric loyalty programs. Growave is the better fit for shopify merchants needing broad loyalty features.

  • Salesforce Loyalty Management fits best

    Large Salesforce-centric loyalty programs

  • Growave fits best

    Shopify merchants needing broad loyalty features

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. It never changes our verdict. How we rank.

Side by side

Feature Salesforce Loyalty Management 7.9/10 Visit ↗ Growave 7.5/10 Visit ↗
At a glance
Editor score 7.9 7.5
Ranking #2 in Customer Loyalty Software #4 in Customer Loyalty Software
Best for Large Salesforce-centric loyalty programs Shopify merchants needing broad loyalty features
Pricing model Paid Paid
Starting price $20,000/mo $15/mo (best)
Free plan — ✓ (best)
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Integrations 6 integrations 34+ integrations
Features Salesforce Loyalty Management 0/3 · Growave 3/3
Referral program Not published ✓ (best)
POS integrations Not published ✓ (best)
Ecommerce integrations Not published ✓ (best)
Specs
Program types Not published reward programs, memberships, VIP tiers, affiliate programs, referrals, stamp/punch cards, gift card programs, custom programs
Reward types Not published points, discounts, coupons, gifts, gift cards, store credit, POS rewards, free shipping, free products, membership perks, badges, donations, custom rewards
Member limit 100000 Not published
Our review
Pros
  • Supports points, tiers, rewards, and redemption rules for B2B and B2C programs.
  • Growth and Advanced add member, reward, benefit, partner, and promotion management.
  • Connects with Salesforce clouds, POS systems, APIs, and automated member journeys.
  • Combines points, referrals, VIP tiers, reviews and wishlists
  • Supports Shopify POS earning, redemption and Loyalty QR
  • Offers API, SDK and headless options on higher plans
Cons
  • Starter begins at $20,000 per org per month with annual billing.
  • Multiple program setup is listed only on the $45,000 Advanced plan.
  • Its Salesforce-centered ecosystem may not suit organizations seeking a standalone tool.
  • Growth rises to $199/month from Entry at $15/month
  • Free plan includes Growave branding and 48-hour email support
  • Entry includes only 1 integration; Growth includes 3
Our verdict

Salesforce Loyalty Management is a cloud application for designing, running, and analyzing B2B and B2C loyalty programs. It is aimed at organizations managing customer or partner incentives, including those with multiple programs and…

Read the review →

Growave brings loyalty and customer-engagement features together for Shopify merchants, including points, referrals, VIP tiers, reviews, wishlists and user-generated content. It suits stores that want rewards alongside retention tools…

Read the review →
  1. Salesforce Loyalty ManagementCustomer Loyalty Software 7.9From $20,000/mo (annual)
  2. GrowaveCustomer Loyalty Software 7.5From $15/mo · 14-day trial

Strengths and trade-offs

  • Salesforce Loyalty Management — where it wins

    • Supports points, tiers, rewards, and redemption rules for B2B and B2C programs.
    • Growth and Advanced add member, reward, benefit, partner, and promotion management.
    • Connects with Salesforce clouds, POS systems, APIs, and automated member journeys.

    Where it doesn't

    • Starter begins at $20,000 per org per month with annual billing.
    • Multiple program setup is listed only on the $45,000 Advanced plan.
    • Its Salesforce-centered ecosystem may not suit organizations seeking a standalone tool.

  • Growave — where it wins

    • Combines points, referrals, VIP tiers, reviews and wishlists
    • Supports Shopify POS earning, redemption and Loyalty QR
    • Offers API, SDK and headless options on higher plans

    Where it doesn't

    • Growth rises to $199/month from Entry at $15/month
    • Free plan includes Growave branding and 48-hour email support
    • Entry includes only 1 integration; Growth includes 3
  • Salesforce Loyalty Management7.9/10 · From $20,000/mo (annual)

    A broad loyalty toolkit for Salesforce organizations with budgets for enterprise pricing.

    Visit SalesforceFull verdict →
  • Growave7.5/10 · From $15/mo · 14-day trial

    A broad Shopify loyalty suite, with meaningful jumps in price for advanced tiers.

    Visit GrowaveFull verdict →

More comparisons

All customer loyalty software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Last updated · How we research and update