The Best Customer Loyalty Software in 2026
We researched customer loyalty software using vendors’ official websites, including pricing pages, plan tables, and product documentation. Rankings consider how well each product handles loyalty programs, value for money, and verified features such as rewards, tiers, referrals, and member management. Compare options for your business’s loyalty needs.
Our top picks
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Top ranked
FIS Loyalty Engagement Solutions#1 of 289.2/10A broad loyalty suite connecting payment activity, offers and account-level rewards.
Pricing on request
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Runner-up
Salesforce Loyalty Management#2 of 289.0/10A broad loyalty toolkit for Salesforce organizations with budgets for enterprise pricing.
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Top-ranked free plan
LoyaltyLion#6 of 288.5/10A Shopify-focused loyalty platform with points, referrals, VIP tiers, and automation.
Free plan · 14-day trial
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
The full ranking 28 tools, best first
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Best forBanks and enterprises needing broad loyalty models
A broad loyalty suite connecting payment activity, offers and account-level rewards.
- POS integrations
9.2/10★★★★★Visit FIS -
Best forLarge Salesforce-centric loyalty programs
A broad loyalty toolkit for Salesforce organizations with budgets for enterprise pricing.
9.0/10★★★★☆Visit Salesforce -
Best forMature omnichannel loyalty and marketing teams
A broad loyalty and campaign platform for teams managing complex customer programs.
8.8/10★★★★☆Visit Comarch -
Best forRestaurants needing extensive loyalty integrations
A restaurant-focused loyalty suite with broad enrollment options, campaign tools and integrations.
8.7/10★★★★☆Visit Paytronix -
Best forOmnichannel brands wanting configurable loyalty
A configurable loyalty platform for brands managing rewards and journeys across channels.
8.6/10★★★★☆Visit Antavo -
Best forShopify brands scaling sophisticated loyalty
A Shopify-focused loyalty platform with points, referrals, VIP tiers, and automation.
8.5/10★★★★☆Visit LoyaltyLion -
Best forEcommerce teams starting with free-to-paid loyalty
A free-to-paid loyalty platform with points, referrals, tiers and ecommerce integrations.
8.4/10★★★★☆Visit Yotpo -
Best forSmall ecommerce stores starting loyalty affordably
A practical starting point for ecommerce loyalty, with costs and limits rising by tier.
8.3/10★★★★☆Visit Smile.io -
Best forShopify merchants needing broad loyalty features
A broad Shopify loyalty suite, with meaningful jumps in price for advanced tiers.
- Ecommerce integrations
- Referral program
- POS integrations
8.2/10★★★★☆Visit Growave -
Best forRestaurant operators with data-rich loyalty needs
A restaurant-focused loyalty and engagement platform with flexible rewards and guest journeys.
8.1/10★★★★☆Visit Thanx -
Best forRestaurant groups seeking integrated engagement
Restaurant loyalty, campaigns and guest profiles connect across digital and POS channels.
- POS integrations
8.0/10★★★★☆Visit PAR -
Best forMid-market businesses combining loyalty and messaging
A broad loyalty and messaging platform for mid-market restaurant and retail teams.
- POS integrations
7.9/10★★★★☆Visit Como Sense -
Best forEnterprise teams needing extensible loyalty programs
A configurable loyalty platform for complex programs across digital and in-store channels.
7.8/10★★★★☆Visit Annex Cloud -
Best forRestaurants wanting straightforward POS loyalty
A focused restaurant loyalty add-on with visit or spend points for $65/month.
- POS integrations
7.7/10★★★★☆Visit SpotOn -
Best forTechnical teams building headless loyalty experiences
A headless platform for teams building loyalty across web, mobile, POS, and other frontends.
7.6/10★★★★☆Visit Open Loyalty -
Best forEnterprise engineers needing audit-ready loyalty
A compliance-ready loyalty engine for complex, API-connected enterprise programs.
- Referral program
- POS integrations
7.5/10★★★★☆Visit ReactorCX -
Best forPromotion-heavy omnichannel loyalty programs
A configurable loyalty and promotions platform for businesses running omnichannel programs.
7.4/10★★★★☆Visit Talon.One -
Best forAPI-first retailers needing real-time loyalty wallets
A real-time loyalty platform for retailers building around APIs, wallets and omnichannel offers.
7.3/10★★★★☆Visit Eagle Eye -
Best forGrowing businesses wanting branded loyalty apps
A multichannel loyalty platform with branded apps, referrals and tiered rewards.
7.2/10★★★★☆Visit Kangaroo -
Best forSmall businesses needing white-label loyalty basics
White-label loyalty essentials with clear tier expansion and a 100-member entry cap.
7.1/10★★★★☆Visit Loyalty Gator -
Best forLarge technical teams building loyalty programs
Flexible loyalty infrastructure for technical teams, starting at $650 per month.
7.0/10★★★★☆Visit Voucherify -
Best forStores centered on credit-based loyalty rewards
A credit-centered loyalty platform for stores that want automated rewards, referrals and gift cards.
- Ecommerce integrations
- Referral program
- POS integrations
6.9/10★★★☆☆Visit Rise.ai -
Best forRestaurants wanting app-based loyalty and ordering
A restaurant-focused loyalty platform pairing rewards with branded apps and ordering.
6.8/10★★★☆☆Visit TapMango -
Best forSmall businesses operating 1–3 locations
A loyalty and retention platform with a $29/month annual plan for 1–3 locations.
- POS integrations
6.7/10★★★☆☆Try Preferred Patron -
Best forBusinesses wanting priced loyalty with gift cards
Points, punch cards and gift cards, with monthly plans priced per location.
6.6/10★★★☆☆Visit DataCandy -
Best forMulti-brand programs needing omnichannel rules
A configurable loyalty platform for enterprise brands managing multi-brand, omnichannel programs.
6.5/10★★★☆☆Visit Capillary -
Best forLocal businesses needing simple points campaigns
A points-based loyalty and campaign tool for local businesses using POS or tablet interactions.
6.4/10★★★☆☆Visit Fivestars -
Best forMerchants prioritizing reviews over loyalty
A review-management platform, not a core loyalty-program tool.
6.0/10★★★☆☆Visit Stamped
No tools match those filters.
Compare at a glance
| # | Tool | Free plan | Paid from | Score |
|---|---|---|---|---|
| 1 | FIS Loyalty Engagement Solutions | 9.2 | ||
| 2 | Salesforce Loyalty Management | No | $20,000/mo | 9.0 |
| 3 | Comarch Loyalty Marketing Platform | 8.8 | ||
| 4 | Paytronix | 8.7 | ||
| 5 | Antavo | No | 8.6 | |
| 6 | LoyaltyLion | Yes | $199/mo | 8.5 |
| 7 | Yotpo Loyalty | Yes | $199/mo | 8.4 |
| 8 | Smile.io | Yes | $15/mo | 8.3 |
| 9 | Growave | Yes | $15/mo | 8.2 |
| 10 | Thanx | 8.1 | ||
| 11 | PAR Engagement | 8.0 | ||
| 12 | Como Sense | 7.9 | ||
| 13 | Annex Cloud Loyalty Experience Platform | 7.8 | ||
| 14 | SpotOn Loyalty | No | $65/mo | 7.7 |
| 15 | Open Loyalty | 7.6 | ||
| 16 | Loyalty Methods ReactorCX | 7.5 | ||
| 17 | Talon.One | No | 7.4 | |
| 18 | Eagle Eye AIR | 7.3 | ||
| 19 | Kangaroo Rewards | No | $79/mo | 7.2 |
| 20 | Loyalty Gator | No | 7.1 | |
| 21 | Voucherify | No | $650/mo | 7.0 |
| 22 | Rise.ai | No | 6.9 | |
| 23 | TapMango | 6.8 | ||
| 24 | Preferred Patron | No | $29/mo | 6.7 |
| 25 | DataCandy | No | $40/mo | 6.6 |
| 26 | Capillary Loyalty+ | 6.5 | ||
| 27 | Fivestars | 6.4 | ||
| 28 | Stamped | No | $199/mo | 6.0 |
Head-to-head All 13 comparisons →
- FIS Loyalty Engagement Solutions vs Salesforce Loyalty Management
- FIS Loyalty Engagement Solutions vs Comarch Loyalty Marketing Platform
- FIS Loyalty Engagement Solutions vs Paytronix
- FIS Loyalty Engagement Solutions vs Antavo
- FIS Loyalty Engagement Solutions vs LoyaltyLion
- FIS Loyalty Engagement Solutions vs Yotpo Loyalty
- FIS Loyalty Engagement Solutions vs Smile.io
- Salesforce Loyalty Management vs Smile.io
- Comarch Loyalty Marketing Platform vs Smile.io
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How we rank customer loyalty software
Every tool on this page was researched by iTechGuides Editors from its official website — pricing pages, plan tables and product documentation. We rank on how well each one does this category's core job, what the free or entry plan includes, and where it falls short. Where we have enough verified facts, the score out of 10 is a rubric — job fit, value and how much we could verify — shown with its breakdown on every tool's page; a tool we have not verified enough to score yet shows its rank without a number. Scores are re-checked when a product changes its plans. Read the full editorial policy, or submit a tool we missed.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update