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Head-to-head · Customer Loyalty Software

Salesforce Loyalty Management vs Smile.io

Updated Oct 2026
Both researched from official sources
2 checks side by side

Higher score Salesforce Loyalty Management #2 in Customer Loyalty Software 9.0/10 Paid ✓ 0 of 3 features Visit Salesforce

Smile.io #8 in Customer Loyalty Software 8.3/10 Free plan Free plan✓ 0 of 3 features Visit Smile.io

Salesforce Loyalty Management leads on 0 checks, Smile.io on 2, and 0 are even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

Highest scoreSalesforce Loyalty Management · 9.0/10
Lowest starting priceSmile.io · $15/mo
Free planonly Smile.io

Salesforce Loyalty Management scores higher on our rubric for customer loyalty software: 9.0 against 8.3 out of 10; our editors rank them #2 and #8.

Smile.io offers free plan; Salesforce Loyalty Management doesn't. Smile.io is cheaper to start at $15/mo against $20,000/mo.

Salesforce Loyalty Management is the better fit for large Salesforce-centric loyalty programs. Smile.io is the better fit for small ecommerce stores starting loyalty affordably.

Salesforce Loyalty Management fits best
Large Salesforce-centric loyalty programs
Smile.io fits best
Small ecommerce stores starting loyalty affordably

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Show only differences

Feature	Salesforce Loyalty Management 9.0/10 Visit ↗	Smile.io 8.3/10 Visit ↗
At a glance
Editor score	9.0	8.3
Ranking	#2 in Customer Loyalty Software	#8 in Customer Loyalty Software
Best for	Large Salesforce-centric loyalty programs	Small ecommerce stores starting loyalty affordably
Pricing model	Paid	Free plan + paid
Starting price	$20,000/mo	$15/mo (best)
Free plan	—	✓ (best)
Free trial	—	—
Deployment	Cloud	Cloud
Platforms	Web	Web
Integrations	6 integrations	5 integrations
Features Salesforce Loyalty Management 0/3 · Smile.io 0/3
Referral program	Not checked yet	Not checked yet
POS integrations	Not checked yet	Not checked yet
Ecommerce integrations	Not checked yet	Not checked yet
Specs
Program types	Not checked yet	Not checked yet
Reward types	Not checked yet	Not checked yet
Member limit	100000	Not checked yet
Our review
Pros	Supports points, tiers, rewards, and redemption rules for B2B and B2C programs. Growth and Advanced add member, reward, benefit, partner, and promotion management. Connects with Salesforce clouds, POS systems, APIs, and automated member journeys.	Free plan includes points, referrals, and discounts or free-shipping rewards Supports Shopify POS plus Shopify and BigCommerce integrations Paid tiers add VIP programs, embedded loyalty, and API access
Cons	Starter begins at $20,000 per org per month with annual billing. Multiple program setup is listed only on the $45,000 Advanced plan. Its Salesforce-centered ecosystem may not suit organizations seeking a standalone tool.	Free and entry plans cap monthly orders at 200 and 500 Essential includes only 1 integration; Standard includes 2 API access appears only on Plus and Enterprise plans
Our verdict	Salesforce Loyalty Management is a cloud application for designing, running, and analyzing B2B and B2C loyalty programs. It is aimed at organizations managing customer or partner incentives, including those with multiple programs and… Read the review →	Smile.io gives ecommerce businesses tools to run points and referral programs, offer rewards, and build VIP tiers. It is aimed particularly at stores using Shopify or BigCommerce, with options spanning customer-facing loyalty pages,… Read the review →

Salesforce Loyalty ManagementCustomer Loyalty Software 9.0Paid
Smile.ioCustomer Loyalty Software 8.3Free plan

Compare the top tools in

Strengths and trade-offs

Salesforce Loyalty Management — where it wins
- Supports points, tiers, rewards, and redemption rules for B2B and B2C programs.
- Growth and Advanced add member, reward, benefit, partner, and promotion management.
- Connects with Salesforce clouds, POS systems, APIs, and automated member journeys.
Where it doesn't
- Starter begins at $20,000 per org per month with annual billing.
- Multiple program setup is listed only on the $45,000 Advanced plan.
- Its Salesforce-centered ecosystem may not suit organizations seeking a standalone tool.
Smile.io — where it wins
- Free plan includes points, referrals, and discounts or free-shipping rewards
- Supports Shopify POS plus Shopify and BigCommerce integrations
- Paid tiers add VIP programs, embedded loyalty, and API access
Where it doesn't
- Free and entry plans cap monthly orders at 200 and 500
- Essential includes only 1 integration; Standard includes 2
- API access appears only on Plus and Enterprise plans

Salesforce Loyalty Management9.0/10 · Paid
A broad loyalty toolkit for Salesforce organizations with budgets for enterprise pricing.
Visit Salesforce Full verdict →
Smile.io8.3/10 · Free plan
A practical starting point for ecommerce loyalty, with costs and limits rising by tier.
Visit Smile.io Full verdict →

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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated 7 Oct 2026 · How we research and update