Salesforce Loyalty Management
Salesforce Loyalty Management: A Salesforce-centered loyalty suite for large organizations with complex program needs. Ranked #2 of 39 in Loyalty Program Software by our editors (9.1/10); pricing: Paid; best for large Salesforce-centered enterprises.
At a glance
- Editor score9.1 / 10
- PricingPaid
- Best forLarge Salesforce-centered enterprises
- Free planNo
- Paid from$20,000/mo
- Tiered rewardsYes
- Founded1999 · San Francisco, California, United States
- Facts checked19 Sep 2026
Where it wins
- Supports both B2B and B2C loyalty programs
- Includes portals, mobile SDKs, APIs, and integration kits
- Connects loyalty programs with Salesforce clouds and POS systems
Where it doesn't
- Starts at $20,000 per organization per month
- Annual billing applies to all listed plans
- Multiple program setup is limited to the Advanced plan
Our verdict on Salesforce Loyalty Management
Salesforce Loyalty Management is a cloud-based application for designing, operating, and analyzing B2B and B2C loyalty programs. It covers points, tiers, rewards, redemption rules, promotions, partner incentives, gamification, member badges, and automated loyalty-triggered journeys. Large organizations already centered on Salesforce are the clearest fit, particularly those managing customer, partner, or multiple loyalty initiatives across web and API channels.
Pricing is structured across three annual-billing plans. Starter costs $20,000 per organization per month and includes 100,000 Brand Advocates, CRM Analytics for Loyalty Management Base App License, and Quick Promotions. Growth costs $35,000 per organization per month and adds Member Administration, Reward Management, Full Benefit Management, Dynamic Promotions Management, Partner Administration, and single program setup. Advanced costs $45,000 per organization per month and includes those listed Growth capabilities plus multiple program setup. The plan structure suits organizations that need a defined progression from core promotions to broader administration and multi-program management, but the entry price makes it a poor match for smaller teams or modest loyalty initiatives.
Its strongest differentiator is ecosystem fit. Salesforce CRM, Marketing Cloud, Sales Cloud, Service Cloud, Commerce Cloud, and POS systems are listed integrations, while Connect APIs, integration kits, a loyalty member portal template, and a Mobile SDK support member experiences across channels. The product also combines member and partner administration with lifecycle automation, referrals, gamification, and dynamic promotions, giving large Salesforce-centered enterprises a broad operating layer for loyalty. Organizations outside that ecosystem, or those seeking a narrowly focused and lower-cost loyalty tool, should look elsewhere.
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Salesforce Loyalty Management pricing
All 3 Salesforce Loyalty Management plans and prices →
Salesforce Loyalty Management fact sheet
| Free plan | No |
|---|---|
| Paid from | $20,000/mo |
| Member limit | 100000 members |
| Tiered rewards | Yes |
| Referral programs | Yes |
| Lifecycle automation | Yes |
| Customer portal | Yes |
| API access | Yes |
| White-label branding | Not verified |
| Deployment | Cloud |
| Platforms | Web |
| Integrations | 6 integrations: Salesforce CRM, Marketing Cloud, Sales Cloud, Service Cloud, Commerce Cloud, POS systems |
| Pricing | Paid (source) |
| Website | salesforce.com |
| Facts checked | 19 Sep 2026 |
Salesforce Loyalty Management integrations
Salesforce Loyalty Management lists 6 integrations on its own site.
- Salesforce CRM
- Marketing Cloud
- Sales Cloud
- Service Cloud
- Commerce Cloud
- POS systems
Alternatives to Salesforce Loyalty Management
- Oracle Loyalty CloudA broad loyalty suite for organizations already invested in Oracle and connected commerce systems.9.2
- LoyaltyLionA strong fit for Shopify brands that need advanced loyalty rules and automation.8.8
- Yotpo LoyaltyA broad ecommerce loyalty platform with free entry and advanced paid tiers.8.7
See all Salesforce Loyalty Management alternatives →
Salesforce Loyalty Management vs the competition
- Salesforce Loyalty Management vs Oracle Loyalty Cloud
- Salesforce Loyalty Management vs LoyaltyLion
- Salesforce Loyalty Management vs Yotpo Loyalty
- Salesforce Loyalty Management vs Antavo
- Salesforce Loyalty Management vs Comarch Loyalty Marketing Platform
- Salesforce Loyalty Management vs Paytronix
Compare Salesforce Loyalty Management with any tool side by side →
Also Ranked In
Salesforce Loyalty Management is ranked in 3 of our directories.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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